I know what you’re going to say: Manufacturing is about producing goods, so who cares about content? Well, I’ll tell you who: your audience.  ..read more

Manufacturing businesses are often so deeply entrenched in the production and delivery of tangible products that they end up prioritizing operational aspects over their public image. However, although these types of organizations may initially overlook the importance of public relations (PR), I assure you they can benefit as much as any other industry from a robust strategy.  ..read more

Enhancing LinkedIn brand awareness can transform your professional footprint. This article offers practical tips for increasing your visibility and influence on LinkedIn, setting you up for brand success without overwhelming details or sales pressure ..read more

How do you convert LinkedIn browsing into solid B2B leads? Effective B2B LinkedIn lead capture forms are key. We cover the vital steps to creating forms that work - optimizing for conversions, integrating with your tools, and improving user experience. No fluff, just actionable insights designed to enhance your lead generation efforts ..read more

Regardless of your industry, artificial intelligence (AI) is an exciting topic to learn about — and people want to know how it’s evolving. Because of this, it may be easier than you'd imagine to grab people's attention and leave positive impressions online.  ..read more

Determining your B2B LinkedIn marketing ROI is critical in today’s data-driven marketplace. This article dives straight into the how-to of optimizing ROI, providing strategies rooted in actual data and analytics to enhance your LinkedIn ad campaigns. From targeting with precision to tracking lead conversions, we will equip you with actionable insights to refine your B2B marketing efforts and maximize returns, without any fluff ..read more

There are various narratives surrounding artificial intelligence (AI), so it'll take effort to prove that your technology is worth people's time and investments. Amping up your AI PR will help businesses understand that your products aren't like the others they've tried ..read more

Artificial intelligence (AI) is abuzz in nearly every industry, even if individual businesses have yet to realize its power. Demystifying AI with dedicated public relations (PR) allows you to control the narrative around your AI technology. The best AI PR strategies can distinguish your technology from misconceptions and make it stand out from other products.  ..read more

Social media and online advertising don’t always feel like natural fits for supply chain and logistics companies. But they can be powerful tools for building brand awareness, increasing your audience size, and driving engagement toward your products or services ..read more

In the first part of this blog series, I covered how to create a public relations strategy for supply chain success. In this part two, I’ll focus in on one of the most important parts of any PR strategy — content ..read more