Rochester, New York is now the most hyped hometown in America thanks to Pepsi and stud wide receiver Sammy Watkins, a lifelong Bills fan. Over 7,500 fans celebrated Rochester’s win in the Pepsi contest with their own ultimate Super Bowl halftime experience headlined by singing/songwriting duo Nico & Vinz, and appearances by new head coach Rex Ryan and Watkins. Watkins was the NFL Rookie of the Week three times during the 2014 season and was the NFL Rookie of the Month for October. He also set single-season franchise rookie records with 65 receptions and 982 receiving yards, while sco ..read more

Labatt Recruits Josh Allen and Tre’Davious White To Gear Up for Season Partnership Labatt Blue Light just added two new players to their roster. The Buffalo-based beer brand is gearing up for football season by announcing an official partnership with Buffalo Bills players Josh Allen and Tre’Davious White. Wherever Buffalo Bills play, brewer Labatt sees sales spike. Labatt’s sales were up a whopping 980 percent in Nashville compared to an average week when the Bills beat the Tennessee Titans 14-7 in October, according to a company spokesperson. Before the Bills played the Houston Texans in a w ..read more

Marv Levy should be in the Hall of Fame.Whether you think he is the greatest coach to never win a Super Bowl or not, Marv Levy has packed a ton of life experience into his 85 year-old frame. Most of it not football related. Born in Canada, raised in Chicago, Levy joined the Air Force in 1943 and fought in World War II. After the war he got a degree in English and then got his master’s degree from Harvard in English history. From 1951 to 1968 Levy coached at various high schools and colleges before getting hired by legendary coach George Allen as a special teams coach for the Philadelphia Eagle ..read more

It has been a strenuous few weeks for Buffalo Bills fan group “Bills Fan Thunder” and it isn’t just Bon Jovi’s fault. This week, Texas A&M University and “BFT” reached a settlement regarding the group’s use of a university trademark for ’12th Man.’ While the fan group initially used the phrase in their name, they no longer infringe and all domain names and social media accounts will revert to Texas A&M as part of the agreement. “We appreciate the passion Bills Fan Thunder brings to their work to maintain an NFL franchise in Buffalo,” said Shane Hinckley, Interim VP of Marketing &a ..read more

Brad Smith returns another kick for a TD.Brad Smith is entering his eighth year in the NFL and is the most versatile player in the league right now. For some reason, it’s easy to overlook people with multiple skills, while those with one dominant skill set are exalted. Einstein was great with “mafffs’, but how was he in the sack? Ron Jeremy never met a girl he couldn’t “please”, but what’s his stance on the Middle East and politics in general? Kim Jong Un is good at….something Brad Smith is the most versatile player in the league right now. He is far too humble to ever say that (perhaps t ..read more