NAMP Arts Marketing Blog
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The National Arts Marketing Project (NAMP), a program of Americans for the Arts, is dedicated to serving arts professionals and artists who seek to market the arts, engage audiences, and serve their communities. Our mission is to serve, advance, and lead the network of organizations and individuals who cultivate, promote, sustain, and support the arts in America.
NAMP Arts Marketing Blog
1y ago
Social media, without a doubt, is an essential tool in marketing—especially when it comes to selling artwork. It can be overwhelming to determine how to use it to build your brand as an artist, but it doesn't have to be ..read more
NAMP Arts Marketing Blog
1y ago
Over the past year, arts marketing as a discipline has weathered as many changes as the industry we support. From the work that we do, to the roles that we occupy within organizations, and the ways that we relate to one another—everything is in the process of evolution right now ..read more
NAMP Arts Marketing Blog
1y ago
What do beer, cocktails, and ice cream have to do with art? Well, when done creatively, they can be used as vehicles for your museum marketing messages to reach new audiences and visitor attendance goals ..read more
NAMP Arts Marketing Blog
1y ago
If, as arts administrators, we cover our eyes and believe that we just need to hold fast to all that we’ve known about our organizations, our communities, and our audiences until the fog lifts, we risk missing opportunities to engage audiences old and new even as our communities are changed in this period of pandemic and civic unrest ..read more
NAMP Arts Marketing Blog
1y ago
Social media, without a doubt, is an essential tool in marketing—especially when it comes to selling artwork. It can be overwhelming to determine how to use it to build your brand as an artist, but it doesn't have to be ..read more
NAMP Arts Marketing Blog
1y ago
Over the past year, arts marketing as a discipline has weathered as many changes as the industry we support. From the work that we do, to the roles that we occupy within organizations, and the ways that we relate to one another—everything is in the process of evolution right now ..read more
NAMP Arts Marketing Blog
1y ago
At your core, your organization and its mission haven’t changed. You want to make your patrons happy and continue to share your love of the arts with them. Reframing your image is a simple way to refresh your understanding of who your patrons are so you can better respond to their needs and ensure you’ll remain a vibrant part of their arts community ..read more