Britta Hanson — author, traveler, brand consultant, and deep appreciator of all things art and culture — is an art collector we absolutely adore. Growing up in an artistic family gave her a natural eye for not just for beauty in art, but also for joy. This intrinsic sense shows through abundantly in her personal collection, which she invited us to visit at her Miami Beach home. We asked about her love of Miami, her collection, and advice for first-time buyers. Art: Joaquin Trujillo, Mal de OJO tomates SF: How did you get your start as a collector?   BH: My parents were always into art an ..read more

Artwork sales don’t just start happening overnight. Whether you’re selling in-person at an art fair or online through your website or social media, there’s often a bit of a lag between setting up shop and raking in the sales. Selling art online requires skills, savvy, and perseverance – attributes that you already possess because, well… you're an artist, aren’t you?! Finding your stride selling art online also requires adaptability. During the global pandemic, art fairs (and artists, and galleries!) faced a moment of reckoning: adapt, or shut down. We were pleased to be able to offer the oppo ..read more

This March, we experienced just how ready the San Francisco market is for the first-ever of it’s kind: an art fair for independent artists. Without a strong foundation of direct-to-collector fair models, bringing our model of connecting artists with collectors and appreciators would provide a much-needed opportunity for forging relationships while strengthening the local arts scene. Superfine San Francisco Art Fair presented a meticulously curated environment for both artists and attendees, with only 60 top-tier exhibitors in total. For artists, this meant being included on a roster exhibitin ..read more

Artist consultant Danielle Glosser of Client Raiser. Image via Client Raiser. *This post was originally published on August 26, 2019 and updated on June 23, 2021. This Artist Consultant’s 10-step blueprint is the gateway to financial independence for new and emerging independent artists everywhere! Every creative needs a sounding board. Ideas don’t exist in a vacuum, and neither does your career as an independent artist! Whether you’re a self-taught artist or you’re operating with years of academic training under your belt, there comes a point in every artist’s career when they’re in need of ..read more

Elisa Valenti had never exhibited her art in-person before… that is, until her debut with Superfine NYC in 2019. Elisa Valenti in her booth at Superfine NYC in 2019. Photo by James Miille. There are so many factors that go into the getting-ready process before exhibiting at an art fair. There’s the marketing, booth plan, artwork checklist, outfit planning, and so much more. Jumping into all of that with little to no experience can be intimidating. Are you preparing for your first art fair as an exhibitor? You’re not alone. With a super-streamlined process and years of experience working with ..read more

We can’t say it enough: email marketing is one of the most powerful tools at your fingertips. Yes, even for you, an artist! Email newsletters work as a great way for nurturing your existing clients by periodically sending out useful, interesting information about yourself and your art practice.  Knowing how and why to use email marketing to your advantage sounds like an intimidating pursuit, but with the right tools it’s as easy as sending a regular email. In a time when your inbox is likely flooded with uninteresting, unsolicited emails, we’ll show you how to be an email that subscribers ..read more

Looking To Make A Creative Career Shift? Here’s What You’ll Need. So you want to switch careers and become a full-time artist... you’re certainly not alone! There are countless working professionals who every year decide to take back control of their lives and make a creative career change. Many of the world's most renowned artists had day jobs before becoming the legendary cultural icons we know today. Jeff Koons worked on Wall Street, Richard Serra moved furniture, and Mark Rothko taught elementary school. The road to becoming a successful artist is a long and winding one, but luckily w ..read more

You Already Have The Skills, Now Make More Money And Diversify Your Revenue Stream By Teaching Art Classes Online! Finding new ways to connect with art lovers is an important skill to have in your art business toolbox – which is why many artists have chosen to teach art classes online.  Just like your roster of collectors, art lovers who follow you or are on your mailing list love what you do and want to be a part of the action. Inviting them to create with you is an intimate, personal way to pass along some of your knowledge and grant insight into what and how you create. Art is all abou ..read more

Francesca Saveri’s encaustic painting, beautifully staged. Image courtesy of the artist. How One Artist Increased Art Sales By Selling Art Online (It’s Easier Than You Think!) Learn how to increase your online art sales through your website, social media presence, and even through offering online courses.  Chances are, you’d be pretty happy to see an uptick in the number of original works you’ve been selling lately – especially through your website, which you’ve no doubt spent more time setting up and updating than you’d like. But is your website actually optimized to make sales for you ..read more

Sell Art Online By Making Your Artist Website Work Smarter, Not Harder. Here’s the thing about artist websites: not every artist has one, but every artist needs one. Artist websites automatically make you appear more professional, put together, and approachable. We’ve put together 5 easy tips all artists need to know about in order to make your artist website work for you and to sell art online while reaching new art collectors – but first, we have to answer the question: why do artists need a website? Why All Artists Need A Website It doesn’t matter whether you are an established artist ..read more