Developing a successful content strategy that engages with your audience entails knowing who you want to reach, varying posting formats and measuring what’s working, writes Sociallyin’s Keith Kakadia. The post Why diversifying your content strategy is so impactful appeared first on SmartBrief ..read more

SDI Presence’s Galaxia Martin discusses zero-trust architecture's role in modern cybersecurity. The post Best practices for encrypting and securing data under zero trust appeared first on SmartBrief ..read more

Here are 5 key checkpoints your AI technology needs to pass to propel success and protect your brand from falling for AI dupes. The post How not to fall for AI dupes appeared first on SmartBrief ..read more

After experimenting with AI for 31 days, Lab31’s Jenny Nicholson and Allister Hercus give creatives the playbook to make something happen. The post Stop talking about AI and start using it appeared first on SmartBrief ..read more

These five steps to a customer experience strategy will help sure long-term loyalty for your customers. The post How to create an effective customer experience strategy appeared first on SmartBrief ..read more

In this IAB Annual Leadership Meeting 2025 report from Palm Springs, Calif., Michael Domingo focused on the topics of consumer privacy and compliance in digital advertising. Home Depot, Uber and Gap shared privacy-first strategies, while IAB CEO David Cohen highlighted positive ad spending trends in retail media, connected TV and social media. Panels addressed privacy regulations and AI governance, emphasizing the importance of transparency and early response plans for data breaches. The post From IAB ALM 2025: Digital adtech gets serious on privacy appeared first on SmartBrief ..read more

B2B Intent data has the power to show you who’s most likely to buy. This helps you prioritize leads and design marketing and sales strategies that attract the kinds of prospects who ultimately convert. The post How to use intent data to find and convert B2B leads appeared first on SmartBrief ..read more

The Super Bowl's sustainability hinges on the NFL's ability to leverage social media to elevate players to internet stardom, writes Doe-Anderson’s Jacob Lane. The post What’s the secret to continued Super Bowl growth? It’s the players appeared first on SmartBrief ..read more

Brands have the opportunity to be part of consumers’ Valentine’s Day 2025 story no matter how they celebrate. Here’s how. The post Valentine’s Day 2025: How brands can connect with buyers appeared first on SmartBrief ..read more

The “negative” paradigm of brand safety and verification technology is falling short in digital advertising. Recent research shows that the ad industry must adopt a “positive” verification model to thwart fraud. The post From negative to positive: Rethinking brand safety and ad verification appeared first on SmartBrief ..read more