What Performance Impact Ranking Means, and How to Evaluate Your Third-Party Apps Third-party technologies are central to the eCommerce tech stack because they add critical elements to the online shopping experience. Every year, YOTTAA analyzes the third-party applications landscape and shares our findings with the market in our Annual eCommerce Tech Buyers Guide.  Our goal in publishing this report every year is to help eCommerce leaders view their third-party application performance and impact with an objective lens. You can find the full report here – with analysis of over 650 ecommerce ..read more

Sixth Annual Guide Conducted by Leading Lights Reveals Over 50% of Third Parties Negatively Impact Site Performance and Conversion Waltham, MA—February 8, 2024—Yottaa, Inc., the leading cloud platform for accelerating digital commerce experiences, today announced the publication of the company’s annual eCommerce Tech Buyers’ Guide designed to help retailers research and evaluate technologies to understand the impact they have on overall site performance, shopper engagement, and conversion. Third party technologies. Apps. Tags. Cartridges. ISVs. In eCommerce, they are known by many different na ..read more

We’re thrilled to share that YOTTAA’s 2024 eCommerce Tech Buyer’s Guide is out today.   YOTTAA publishes the eCommerce Tech Buyer’s Guide Index every year to give brands and merchants an objective view on the impact that third party technologies have on their site speed and performance.   In this blog we’ll explain the data methodology and highlight some key takeaways. But we only scratch the surface of the insights you’ll find in the full report.  YOTTAA’s 2024 eCommerce Tech Buyer’s Guide: The Full PIR Index   Within the report, you’ll find a full index tha ..read more

This week Yottaa launched a new innovative eCommerce site speed solution, Cache Experience. Utilizing advanced prefetching and caching capabilities, Cache Experience enables brands to deliver fast and engaging digital experiences that keep shoppers on your site and turn them from browsers into buyers.   After experiencing record-level online traffic during the pandemic, retail brands now find themselves facing numerous challenges across their eCommerce operations. With lower traffic levels, digital marketing teams are tasked with driving more shoppers to the site, which is very expensive ..read more

New Prefetching Capabilities Enable Digital Brands to Unleash Instant Shopping Experiences for Faster Shopper Engagement and Higher Conversions WALTHAM, MA—January 16, 2024— Yottaa, Inc., the leading cloud platform for accelerating and securing digital commerce experiences, today announced the general availability of its newest innovation, “Cache Experience”. This groundbreaking capability enables online brands to redefine the online shopping journey by unleashing “instant” shopping experiences through Yottaa’s advanced page prefetch technology. After experiencing record-level online traffic d ..read more

WALTHAM, MA—January 11, 2024— Yottaa, Inc., the leading cloud platform for accelerating and securing digital commerce experiences, today announced that it has partnered with sports retailer PUMA (OTCMKTS:PUMSY), a global leader in designing, developing, selling, and marketing footwear, apparel, and accessories. This collaboration aims to enhance PUMA’s eCommerce operations globally, ensuring top-tier site performance aligned with the brand’s legacy of speed and excellence. PUMA, synonymous with high-performance products for athletes worldwide, faced challenges managing its numerous eCommerce s ..read more

It was another successful year for Yottaa customers, who saw Cyber 5 conversion rates of nearly 4%. There was a lot of pressure on retailers to deliver high sales numbers during the Cyber 5 this year, to make up for a slowdown of consumer spending. Retailers were happy to see a record 200.4 million consumers shop, and Cyber 5 spending increase 7.8%.   Yottaa’s real-time visibility into ecommerce site performance revealed interesting consumer behaviors during this year’s Cyber 5 holiday shopping season. Here are the trends we uncovered:   1) Shoppers had less patience for sl ..read more

In today’s mobile commerce landscape, website speed moves the needle. YOTTAA’s work with over 1,500 retail customers have repeatedly shown a direct link between website load times and customer acquisition. Slow-loading websites increase bounce rates and abandoned shopping carts, reducing revenue. It’s crucial to check website performance on a regular basis – and with the vast majority of shoppers navigating to your site from their mobile devices, even more critical to understand the impact of a slow site on the mobile shopper. Understanding Mobile Commerce (mCommerce) Consumers are doing more ..read more

7 Key mCommerce Statistics All eComm Teams Should Know      As businesses prepare for 2024, eCommerce teams are thinking about making the right investments to meet the changing needs of consumers. For retailers, that means thinking about eCommerce and mCommerce as part of the omnichannel – or “Phygital” – shopping experience. Today’s consumers expect to be able to blend their in-person experiences with those happening online and on their smartphones. It’s not enough to have an optimized website, a beautiful storefront, or an advanced mobile app – you need to have all t ..read more

Industry sources report that online shopping has been “mobile-first” for years, with rates that continue to grow. The Salesforce shopping index shows steady increasing rates of mCommerce over the past three years.  As of Q2 2023, 64% of orders to their commerce platform came from mobile devices. That’s a 3% increase from the previous year, and a 6% increase from 2021. The same trend was apparent among at Shopify, where the majority of shoppers have been mobile for nearly 9 years.   Market reports show mobile commerce is expected to make up 70% of retail e-commerce sales by 2024 ..read more