This is a guest post. Opinions and recommendations are the author’s own. If you want to boost engagement, figuring out your page load times is a crucial first step. Freelancers and business owners, and everyone in between, should know just how big of an impact speed can have on the average user experience and their overall marketing strategy.  Poor loading times can affect how people find and interact with your website. When a site takes too long to load, there’s a very good chance visitors will leave without taking action. Alternatively, fast-loading pages means more opportunities to con ..read more

This is a guest post. Opinions and recommendations are the author’s own. Video is a super effective marketing tool. From eye-catching backgrounds to entertaining and informative content, there are many ways to include video in your website strategy.  The only problem is, that video files can significantly slow things down. And if your web pages take too long to load, visitors might leave before they get a chance to see your video content (or anything else on your site).  In this post, we’ll briefly examine the state of video marketing today and why this content format is so popular ..read more

Do you want to know the best website load time statistics to keep in mind in 2024? Our stats will give you an idea of where your website stands compared to the competitors. Taking load times seriously is the most effective thing you can do for your online business, as consumers don’t like to wait! Speed is not just a metric—it’s a cornerstone of success that impacts SEO, user experience, and conversion rates.  In this article, you’ll discover the importance of page load speed and its impact on your website. We’ll summarize our key findings about web statistics and practical tips for impro ..read more

Do you want to learn how to update the PHP version on WordPress? You are in the right place. Keeping your site up-to-date is imperative for optimal functionality and security. Any website owners must meticulously update their themes, plugins, and the core platform to ensure a seamless and secure user experience. Running an updated PHP version on your WordPress site is also a crucial thing that YOU should not overlook. This article delves into why upgrading your WordPress PHP version is essential for enhancing performance and fortifying security. We will also guide you through updating PHP in W ..read more

If you’ve found yourself frustrated by sluggish loading times and wondering, “Why is my WordPress website slow?”—you’re not alone. Whether you’re a seasoned WordPress user or a novice, understanding the factors contributing to bad performance is the first step towards reclaiming the speed and efficiency your website deserves! The loading time of your WordPress website plays a crucial role in shaping user experiences and determining your online success.  This article reveals the most common reasons behind a slow WordPress website, delving into the common culprits that hinder performance an ..read more

Are you wondering how to use WebP on WordPress and how to convert your current images in the WordPress library? You’ve come to the right place!  If you run a web performance on PageSpeed Insights, you may see the recommendation to serve images in next-gen formats to boost performance. Google is telling you to forget about JPEG and PNG and focus your image optimization efforts on image formats like WebP. Google’s recommendation: Serve images in next-gen formats – Source: PageSpeed Insights This guide explains how to solve this warning and everything you need to know about WebP on WordPress ..read more

Interaction to Next Paint (INP) is a webpage responsiveness metric measuring the latency of all user interactions on a page. Optimizing your website’s INP metric plays a crucial role in its speed, user experience, and SEO.  Announced in 2022 as an experimental metric to address many limitations of the First Input Delay (FID) metric, Google declared that INP will replace FID as a Core Web Vital metric in March 2024. This post will explore the basics of INP, why it is replacing FID, and how you can measure and improve your site’s INP metric.   Excited? Let’s go! Importance of Meas ..read more

Do you want to know how to reduce page weight on your WordPress site? Knowing your page size is a good start in your speed optimization journey. The smaller your files are, the faster it will take for your browser to download and render them to your visitors. Users expect to find the information they are looking for as quickly as possible, and if they don’t see what they are looking for, they will remember that they are just one click away from the competitors.  One golden rule to remember: reduce your web page weight to serve your content fast and keep your visitors (and Google) happy ..read more

This is a guest post. Opinions and recommendations are the author’s own. Speed is the heartbeat of the online world, and your WordPress membership site is no exception. A one-second delay in page load time can lead to a 7% conversion loss.  Imagine the impact of speed on a membership site where delivering top-notch user experience is highly valued.  It also has an impact on SEO. Considering how important page speed is for SEO, it should be your priority when creating a membership site. In this guide, you’ll learn the different ways to optimize your membership site for speed and searc ..read more

Are you experiencing any performance issues on WordPress? Cleaning up your database is a necessary step in your optimization journey. If you’ve been using WordPress for a while, chances are your database is cluttered and filled with tables you no longer need. It looks like it’s time for a clean-up! But where to begin? Which content can be deleted without compromising the smooth running of your website? That’s precisely the purpose of this guide: you’ll understand which content you can delete (and how) to optimize your WordPress database.  WordPress database clean-up – Source: WP Rocket Wh ..read more