Signing Off: Kasim's Top Marketing Lessons and Hilarious Goodbyes
Perpetual Traffic
by Tier 11
4d ago
This episode is Kasim Aslam’s finale as Perpetual Traffic co-host. Ralph and Kasim share a heartfelt conversation about their journey together. They reflect on the lessons learned, the challenges faced, and the memorable moments that defined their partnership. With humor and sincerity, they discuss the power of podcasting, the importance of curiosity, and the art of effective communication. As Kasim bids farewell, this episode serves as a tribute to their collaborative spirit and a celebration of the growth they achieved. Join us for a poignant and entertaining send-off as we look back on the ..read more
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End of an Era: Celebrating Kasim's Legacy on Perpetual Traffic
Perpetual Traffic
by Tier 11
1w ago
we have some of Kasim Aslam’s best moments as co-host on Perpetual Traffic. Through a nostalgic journey spanning several years, we revisit discussions that not only shaped the trajectory of our strategies but also left a mark on our community. From the evolution of Google ads to the ethical intricacies of AI to conspiracy theories, Kasim's insights have consistently challenged and enriched our understanding. His hot takes and rigorous analyses not only highlight the dynamic nature of digital platforms but also underscore the enduring relevance of adapting to technological advancements. As we e ..read more
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Back to the Beginning: Kasim Aslam’s Smart Shopping Secrets
Perpetual Traffic
by Tier 11
1w ago
This episode is a fond farewell to Kasim Aslam, celebrating his impactful tenure on Perpetual Traffic. We are revisiting Kasim’s debut episode, the one that landed him the (unpaid) gig and doubled his business at Solutions 8. You can reflect on how the strategies discussed have cycled back to relevance with the advent of Google Performance Max. Kasim’s expertise shines in his first appearance as he demystifies Smart Shopping and Google’s vast data prowess, making a compelling case for its use in e-commerce. A fitting replay that not only honors Kasim’s contributions but also highlights the tim ..read more
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Is Delegation Your Kryptonite? Conquer the 4 Levels and Free Up Your Time
Perpetual Traffic
by Tier 11
2w ago
Ralph and Kasim share a mix of goodbye tears and wise cracks. Kasim's stepping down to chase new adventures, but not before they dive deep into the secrets of making a business grow by letting go. They chat about the ups, downs, and sideways of their podcast journey, proving that sometimes, to really step up your game, you've got to know when to step back. It’s a goodbye, a lesson in trust, and a little nudge to all of us to sometimes just pass the baton. So tune in, laugh a little, learn a lot, and maybe say a little goodbye yourself. Chapters: 00:00:00 Welcome Aboard: The "See Ya Later" Epi ..read more
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(Part 2) How Gen Z Destroyed The Marketing Funnel With Lauren Petrullo
Perpetual Traffic
by Tier 11
2w ago
Ralph Burns and marketing maven Lauren Petrullo navigate the digital shopping aisles frequented by Gen Z and Millennials. With her Disney-honed savvy, Lauren discusses how these consumers trust algorithms more than ads and why brands must tune into digital trends to keep up. From the quirks of Gen Alpha to the power of TikTok in buying decisions, this discussion unpacks the toolbox for today’s digital marketers. Tune in to learn why understanding these tech-savvy shoppers could be the key to your brand’s next big break. Chapters: 00:00:00 Kickoff with Ralph: Diving into Gen Z and Millennial S ..read more
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How Gen Z Destroyed The Marketing Funnel With Lauren Petrullo
Perpetual Traffic
by Tier 11
3w ago
On part one of this two-parter, Ralph Burns hosts Lauren Petrullo for a captivating look into the magical world of Disney’s marketing mastery. Lauren spills the secrets of how Disney not only captures hearts across generations but plans their strategies with the precision of a fairy godmother preparing for a royal ball. From the sunny avenues of Disneyland to the bustling crowds of Disney World, discover how the house of mouse designs experiences that are tailored to everyone from toddlers to teens to their grandfolks. Whether it’s dissecting the nuances of generational marketing or exploring ..read more
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(Part 2) From One-Man Show to Growth Engine: The COO Transformation with Ryan Hodges
Perpetual Traffic
by Tier 11
3w ago
In part two of Ralph Burn’s discussion with Ryan Hodges, the Chief Operating Officer of Tier 11 and founder of Simplaphi, they dissect the art of thriving amidst change. Ryan shares his personal experiences and professional wisdom on navigating life's inevitable shifts with a blend of humor and grit. In today’s episode you’ll learn how embracing change can open doors to unexpected opportunities and personal growth. Tune in for a dose of inspiration that’s perfect for anyone looking to master their own life transitions. Chapters: 00:00:00 - Kickoff with Perpetual Traffic: The Brains Behind the ..read more
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(Part 2) What’s Working (And What’s Not) Now on Meta and Google Ads With Nick Miller
Perpetual Traffic
by Tier 11
1M ago
Join Ralph Burns and Kasim Aslam, along with the media buying wizard Nick Miller from Tier 11, as they dissect the latest shifts in media buying strategies, focusing particularly on the transition from Ad Set Optimization (ABO) to Campaign Budget Optimization (CBO). This trio unpacks the complex jargon of digital marketing and talks about practical tactics to leverage algorithms for improved campaign effectiveness. Whether you’re a seasoned marketer or just dipping your toes into the digital waters, this discussion will not only clarify the buzzwords but also enhance your understanding of the ..read more
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What’s Working (And What’s Not) Now on Meta and Google Ads With Nick Miller
Perpetual Traffic
by Tier 11
1M ago
Ralph Burns and Kasim Aslam, alongside guest Nick Miller, are discussing what’s working now in the nuanced world of media buying, specifically focusing on the latest strategies and pitfalls in digital marketing. They’re exploring the effectiveness of Facebook's Advantage Plus and Google's Performance Max campaigns, offering you a blend of expert insights mixed with a dash of humorous banter about life’s random musings—from marathon running to sushi critiques. The trio is giving a peek into the high-stakes realm of advertising algorithms and audience targeting, making it a must-listen if you’re ..read more
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The #1 Mistake Businesses Make with Sales & Marketing (Don’t Be Like Them!)
Perpetual Traffic
by Tier 11
1M ago
Ralph Burns and Kasim Aslam are discussing the intricacies of integrating sales and marketing strategies within businesses. The duo focus on real-world applications and challenges, and unravel the often complicated relationship between these two critical departments. Today’s conversation goes beyond traditional tactics, touching on the essential role of customer retention and the dynamic between operations and client success. By leveraging their expertise and personal experiences, Ralph and Kasim offer great advice about structuring sales and marketing to drive business growth and ensure long ..read more
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