As we come to the end of the March 2024 Core update, many things have changed in the Google landscape, and it’s time to start looking at where we landed. And to help you navigate these changes, we wanted to bring a guest that’s out in the trenches every day - Lily Ray ? If you don’t know her from her work in a large SEO agency in New York, then you definitely know her as a prominent and very opinionated character in the industry - she shares a ton of interesting insights about SEO on social media, including a lot of original research. In this episode, Lily and Gael get straight to it and co ..read more

Google just released a fat core update and all the rules you know about SEO are about to change again. As Google has already started de-indexing what they deem to be low quality sites, content auditing has never been more important. It's the process that might save you from an extinction event during the next update, or could resurrect your site if you've already been affected. Plus, it's the only process that's consistently shown results for websites affected by previous large updates like Panda, medic, spam and core updates. So in this episode, we dive into what this latest core update mea ..read more

6 months after a series of devastating updates for many legitimate sites, and the best advice Google could come up with is "??? ???????? ????? ?? ??????? ???? ?????? ????????" ?! ?  Honestly, we're getting a little annoyed by Google's attitude towards all of this, and in today's episode, we tried to do what Google could not. We give you real examples of real sites that are not only surviving, but thriving ✨ in the current version of Google, to help you plan what to do next for your business. These sites have won despite Google's relentless updates and we've tried to identify: ? what th ..read more

When a talented SEO like Cyrus Shepard becomes a Google Quality Rater, you know we'll get someone who has excellent insights on how Google evaluates your site and where you fail to impress them. So in this week’s episode, Gael asks Cyrus all the questions that matter to figure out: ? How much does EEAT really matter for Google and quality raters? ? Does Google give an unfair advantage to larger sites? ? And what's coming next from Google based on their recent updates to the Quality Rater Guidelines?  Full show notes: https://www.authorityhacker.com/podcasts/329-make-google-love-your-site ..read more

In this week’s episode, Mark and Gael take a look at the sites who are acing the latest Google paradigm, analyze what worked for them, and adapt the business model so everyone can grow and thrive going forward. Full show notes: https://www.authorityhacker.com/podcasts/8-ways-to-adapt-your-seo-in-2024 ..read more

Predicting the future in this industry is NOT easy. But in this week's episode, Mark and Gael take a look at the predictions they made last year... and some of them are scarily accurate ? They also make a new set of predictions for 2024 of all the major changes they expect to see in the next few months, so buckle up! Full show notes: https://www.authorityhacker.com/podcasts/can-we-predict-the-future-again ..read more

Our guest today doesn’t believe in EEAT, doesn't do any link building, uses AI to help in her content creation, makes most of her money from ads, and lost quite a bit of traffic in the recent round of updates. And yet her profits are actually the same now as they were before AI and the recent updates. In this episode, Gael sits down with Anne Moss - the archetype of a niche site builder that Google has been going after - to discuss exactly how she managed to do this, so you can too. Full show notes: https://www.authorityhacker.com/podcasts/325-ultimate-new-facebook-strategy ..read more

In this week's episode, Mark sits down with Gabriela Covay to break down exactly how her company, Bright Valley Marketing, landed Authority Hacker over 30 links - including some DR90 ones - in their full digital PR campaign. And they'll give you a step by step on how you can do it, in any niche, for your website, too ?? Full show notes: https://www.authorityhacker.com/podcasts/digital-pr-expert-reveals-how-to-get-links ..read more

South Africa is one of the best places in the world to recruit from - and it’s mostly being overlooked and underutilized right now.⁣ This week, Mark sits down with Doug Haines, the AH Pro member who co-founded Marketing Pros; a South Africa-based recruitment and staffing agency that specializes in finding the exact A-Players you need for your team.⁣ ? Get in touch with the Marketing Pros team to tap into new talent for your next hire! https://www.marketingpros.co ____________________________________________ Full show notes: https://www.authorityhacker.com/322-all-our-best-hires-come-from-thi ..read more

Now that the initial hype around AI has died down, in this week's episode Mark and Gael sit down to discuss what they really think of AI and how it can best be used in the real world. Full show notes: https://www.authorityhacker.com/podcasts/321-is-ai-overhyped ..read more