As we continued the Leadership Series we were joined by the CMO of Talend, Lauren Vaccarello who has also been at Salesforce, AdRoll, Box and many other small and large companies. Early PPC and Bid Gapping Dave prods Lauren a bit to go down memory lane to talk about GoTo, Overture and bid gapping. Back when CPCs were $0.15 to $0.20 and no more than $1.00. For more on the history of paid search check out our episode with Jim Banks. Leadership Series Guests & Episodes Building and Hiring Digital Teams W/ Sean McGinnis Managing Marketing Teams W/ Lauren Vaccarello Leadership & Growth W ..read more

While talk prior to us recording this episode was focused around a video that Google put out we instead focused on all the other things you should worry about when hiring an SEO. Think of this as a starting point to a Guide to Hiring an SEO. There is much more you should worry about than what we cover here but the questions and conversation we have should help you before you hire your next SEO Specialist, SEO Strategist, SEO Manager and even an SEO Director. What to look for in a possible SEO hire: Another way to put it is, "what do you need help with?". Often few people really sit down and th ..read more

No matter where you live, even if you are in the United States and all of your audience is in the US or even just your own town there can be language that changes from one region to another and even one city to another. Local Languages Examples Trunk vs Boot Lighting Bugs vs Fireflies Garage Sale vs Yard Sale vs Tag Sale vs Rummage Sale Coke vs. Pop vs Soda vs Very Wrong Answers!! Yintz vs. You All vs. Ya'll vs even more Gym Shoes vs Sneakers vs Tennis Shoes Examples above are from Josh Katz's book, Speaking American. How Language Impacts Keyword Research Tools and keyword research can only ..read more

While we started this project almost a year ago or so it has taken some turns and twists and a major change to the Business of Digital YouTube channel. While you might not be thinking about creating 120 or 150 videos for your podcast, you might use some of the thought process and lessons learned to apply to scaling your social media posts, content for your blog or even meta descriptions for 1,000 products. In the end this episode is not really about just creating videos at scale but the processes and learnings from doing it once poorly and then doing a post-mortem and applying those learnings ..read more

Somewhere at some point Dave came across a question around link building. The thing about this question is that it could have been asked this week, earlier this year, 2 years ago, 5 years ago or even 10 years ago. If there is a Google Chat or Twitter chat with someone from Google you can almost guarantee that a question along the lines of the example below will be asked. Am I crazy? I have a job up on (site X) for back links. I have no linkable assets or that offers any value, how is someone going to get links for me? Also where should they link? I have different pages like money pages and my ..read more

In this episode Matt leads us through a plan of what he has been doing with some local businesses as they try and be creative with their marketing and sales. This isn't the full outline but does cover 10 important points made during the episode. Understand that things have changed, and be willing to adapt and do new things. You may have to do some things that are outside your comfort level or that are new to you, but these are things that can save your business. Making customers and employees feel safe during all this is key. What are things you can do to keep your customers and employees saf ..read more

In this 3rd episode of the Leadership Series we are joined by Amanda Orson. She has been involved in affiliate marketing, SEO, growth marketing and much more. Her background is likely quite unique and her insights from it can help all of us be better managers, leaders and people (so says Dave!). Military, Firefighting & EMT Background From leadership, following, and training what has she taken away from them? Anything good? Anything bad? The answer is a bit complicated and best answered by the transcript or listening to the episode. So hit play and listen! Leadership Series Guests & Ep ..read more

There are patterns that most people fall into in life but also with posting content and social posts. In the past we did dig into the notion that Best Practices Are Not Always Best Practices for you and your business. You do need to test things and then keep testing them. Our Posting Schedule Tests We started at posting on Monday We moved to Wednesday We tried Saturday We currently post new episodes Sunday If you are a YouTuber or Podcaster - you should test a schedule and stick to it. People will come to expect new content on day X at time Y and your ability to retain that viewer or listene ..read more

Live Streaming & Video Summit Session Tips W/ Stephanie Liu Join Stephanie Liu as she digs into all of her tips and tricks to help newbies and veterans improve their video skills. We will talk about live streaming but also how to improve your virtual conference sessions and every day video Zoom sessions. How to start live streaming We of course started at the beginning - what is the most basic gear, software and preparation that people need to do. There are of course various levels of entry, mid-tier and professional so don't be discouraged if you have a limited budget. At a high level her ..read more

As always, the title may or may not be the best but hopefully it gives you an idea of what we tried to do and dig into! Matt leads this episode and digs into some things and Dave joins him here and there but for some of the main things that they covered, here you go: Business is inconsistent. From week to week and even day to day there are drops and pops in business for no reason. This seems especially true for restaurants. Mailers - Matt notes that some restaurants have been testing mailer coupons and have seen an uptick due to those. Newer businesses that just started and don't have a commu ..read more