If you film a product demo or a podcast for YouTube, and you don’t get views, is it anything more than a virtual paperweight? If someone writes a blog and nobody reads it, does it really exist?  You can painstakingly create exceptional content, but your time and effort won’t mean anything if you can’t get eyes on it.   There’s a myriad of ways to draw attention to your website. From tried-and-true SEO techniques to connecting on social media, or even the classic touch of a business card, the choices are vast.   But what if there’s a golden ticket to top visibility? Ent ..read more

Google’s E-E-A-T update redefines what a credible website should be. Act now to optimize your SEO and stay ahead of evolving search engine algorithms. E-E-A-T, which stands for Experience, Expertise, Authoritativeness, and Trustworthiness, is a game-changer when it comes to content and website best practices. Navigating this new landscape is both a challenge and an opportunity for businesses like yours.  To seize this opportunity, you must understand and integrate E-E-A-T into your SEO strategy. In this deep-dive, we’ll explore the ins and outs of E-E-A-T, how it affects Google’s SEO ..read more

As experienced SEO experts who have been dabbling with AI for years, we’ve seen the good, the bad, and the ugly when it comes to using AI in content creation.  ChatGPT has a lot of potential, and as it stands today, it is useful for a few SEO-related tasks. However, the reality is that it’s not a magic bullet (at least not yet) and there are some serious pitfalls to be aware of.  But don’t just take our word for it — we’ve also scoured Google’s official guidelines, along with our own candid experiences and those of other marketers,  to give you the full story on using AI tools ..read more

Ready to step up your SEO in Google Analytics 4? Whether you’re an analytics pro or just starting out, we’ll take you through 5 easy ways to use Google Analytics 4 (GA4) to measure your SEO performance and take your strategy to the next level: How to create ‘Views’ like Universal Analytics in GA4 in order to segment or exclude certain traffic to get the most accurate numbers for your SEO reporting How to create a Traffic Acquisition Report to see exactly how much of your website traffic comes from search engines like Google Search and Bing, and why How to see your top backlinks in order to de ..read more

There’s a million holiday marketing campaign ideas out there. But what actually works? If you sell anything online, you probably know the struggles of marketing in the chaotic holiday season. You’re swamped with work, half your team’s on vacation (or sick), and the sheer competition for consumer attention is absolutely off the charts. But success doesn’t depend on a Christmas miracle. Or a fortune’s worth of ad spending. Stats and experience show that you can do a lot to boost your holiday sales if you use the right kind of data, make proactive moves, and apply some basic (but powerful) market ..read more

If you‘re here to learn how to measure SEO return on investment, then you’re already on the right track ‒ because you’re thinking about what actually matters.  Sure, marketers can talk all day about how great SEO is…   But let’s be realistic: the only real way to know if SEO is worth it to you is to calculate its return on investment.  Yes, it is possible to reliably measure the impact of SEO on your bottom line. In fact, it’s much simpler than some marketers make it out to be.   We’ll tell you exactly how to measure the ROI of your SEO, step-by-step, so it’s easy ..read more

If you‘re here to learn how to measure the ROI of SEO, then you’re already on the right track ‒ because you’re thinking about what actually matters.  Sure, marketers can talk all day about how great SEO is…   But let’s be realistic: the only real way to know if SEO is worth it to you is to calculate its return on investment.  Yes, it is possible to reliably measure the impact of SEO on your bottom line. In fact, it’s much simpler than some marketers make it out to be.   We’ll tell you exactly how to measure the ROI of your SEO, step-by-step, so it’s easy to know i ..read more

In-house vs. agency marketing: which is the savviest approach to your PPC ad management? If the circumstances are right, there is a solid business case for both in-house and agency marketing. Choosing the right approach for your business will have a huge impact ‒ whether that means in-house, agency, or some strategic hybrid.  There are many factors to consider and making the wrong choice can be very costly. Read on for a detailed breakdown of the real pros and cons of partnering with a marketing agency vs. in-house PPC management, starting with the one big mistake you can’t afford. Here ..read more

On-page vs. Off-page SEO: in order to rank, you need to know the basics of both. With Google’s latest ‘helpful content update’ many creators are sweating how to approach SEO (Search Engine Optimization) and keep their website traffic flowing. It’s never been more important to optimize your On-Page and Off-Page SEO, and ensure your website offers original and helpful content written by people, for people.  Traditional On-Page SEO best practices are tried and true. There are also important factors outside of your website that impact SEO as well.  Off-Page SEO gives your website more ..read more

On-page vs. Off-page SEO: in order to rank, you need to know the basics of both. With Google’s latest ‘helpful content update’ many creators are sweating how to approach SEO (Search Engine Optimization) and keep their website traffic flowing. It’s never been more important to optimize your On-Page and Off-Page SEO, and ensure your website offers original and helpful content written by people, for people.  Traditional On-Page SEO best practices are tried and true. There are also important factors outside of your website that impact SEO as well.  Off-Page SEO gives your website more ..read more