Ah…the naiveté of 2022. We thought COVID was over. We thought Russia might back off from waging a war in Ukraine. And, everyone thought that crypto currency wouldn’t ever crash. So much for punditry, none of those things came true. But when it comes to 2022 digital predictions, how did experts do? Did they get it right or were they way off the mark? Let’s take a look at some of the top predicted trends from last year and see how they did. 1. The metaverse will take off like a rocket According to TechTarget, the metaverse is a vision of what many in the computer industry believe is the next ite ..read more

New Year, new you…new digital strategy? The start of the new year is the perfect time to make resolutions in all areas of your life – including your digital strategy! Why do we recommend laying out your digital strategy goals at the beginning of the year? For starters, it allows you to analyze benchmarked data from 2022, while also giving you time to get ahead and adjust your new strategy as needed throughout the 2023. Essentially, the sooner you start, the better! In case you’re having trouble deciding what resolutions you should make, we’ve put together a list of the top things you may want ..read more

There are many things you need to consider when you launch your first podcast, but one of the most important things to consider is the recording service you use. Common streaming services include Google Meet, Microsoft Teams and Zoom, but the problem with these applications is that they don’t provide the sound quality that a podcast requires. These streaming services use as little bandwidth as possible, so the sound quality isn’t always great. A big reason for this is the sound travels through multiple servers before hitting your computer. In addition, streaming services are designed to be lig ..read more

It’s a classic scenario – you’re pumped because you started a podcast. You’ve produced a few episodes and told all of your friends and family to tune in. At first, you can’t wait to create new episodes, but after a month or two, you start feeling fatigued, and your podcast cadence starts to slip. What’s happening? What you’re experiencing is most commonly known as podfade. According to Urban Dictionary, podfade is when a new podcast begins putting out episodes more and more sporadically and at greater intervals. It typically begins with only one episode missed, but if a podcast isn’t careful ..read more

What’s your favourite podcast? Maybe it’s that crime podcast that you can’t stop listening to, or maybe you dig learning new recipes from a cooking podcast. Whatever your jam is, we know one thing for sure – podcasts are here to stay. How do we know? The stats speak for themselves. According to Edison Research: Studies show that one in four Canadians is listening to on average five podcast episodes per week. Forty-six per cent of Canadians listen on a monthly basis. Up to 91 per cent of podcast content is actually absorbed by the listener whereas with traditional channels, like newsletters, p ..read more

When building a new website, you need a plan. Think of it like building a house – you wouldn’t start construction before drawing up blueprints, so why leap straight into web building without a plan? Before you issue an RFP or seek a vendor to build you a new website, spend a few bucks to document your requirements. Once you request proposals (did you know that we build websites too?), the quotes you receive will more accurately reflect the website you actually need, not some web shop guesstimate. We recommend including the following in your blueprint: 1. Content producer requirements Any ven ..read more

With three billion Google searches every day, how can you determine what your readers really want to know? How do you get into their minds to find out? Enter Answer the Public. Acquisio describes Answer the Public as a keyword tool that visualizes search questions and suggested autocomplete searches in an image called a search cloud. Categories consist of the 5 Ws, plus ‘how’, ‘can’, ‘are’, ‘which’ and ‘will’, and you can see the questions, phrases and keywords that people search for on Google. In a nutshell, it’s a search listening tool that lets you understand what your audience truly is int ..read more

Got a 2022 digital marketing game plan yet? While a good strategy takes time to develop, it’s not too late to get started! Your marketing strategy encompasses several moving parts. Some of them are probably clicking along, while others need a little tune-up. But how do you make that happen? Before you get started, you need to figure out which parts of your strategy work, and which ones need a tune up. We recommend performing a thorough communications audit and really digging into your analytics. Broad trends shouldn’t dictate your strategy – data is the real key to success. Below, we’re coveri ..read more

There are many things you need to consider when you launch your first podcast, but one of the most important things to consider is the recording service you use. Common streaming services include Google Meet, Microsoft Teams and Zoom, but the problem with these applications is that they don’t provide the sound quality that a podcast requires. These streaming services use as little bandwidth as possible, so the sound quality isn’t always great. A big reason for this is the sound travels through multiple servers before hitting your computer. In addition, streaming services are designed to be lig ..read more

Got a 2022 digital marketing game plan yet? While a good strategy takes time to develop, it’s not too late to get started! Your marketing strategy encompasses several moving parts. Some of them are probably clicking along, while others need a little tune-up. But how do you make that happen? Before you get started, you need to figure out which parts of your strategy work, and which ones need a tune up. We recommend performing a thorough communications audit and really digging into your analytics. Broad trends shouldn’t dictate your strategy – data is the real key to success. Below, we’re coveri ..read more