In today’s fast-paced digital world, tradespeople in Montreal – including plumbers, contractors, roofers, electricians and landscapers – are finding that traditional marketing methods are no longer sufficient. Digital marketing and SEO have emerged as crucial tools for reaching potential customers, boosting visibility, and staying competitive. The Importance of Online Presence In an era where the first port of call for most customers is online search, having a strong digital presence is no longer optional for tradespeople. It’s a vital component of business strategy. This article will explore ..read more

The original concept of EAT was first introduced in Google’s Search Quality Rater Guidelines in 2014, and the extra “E” was added in 2022 to create the new acronym E-E-A-T. At WSI Montreal, we use Google E-E-A-T guidelines as part of our SEO services to increase our clients’ website authority and help them rank higher in search results. I think it’s important to share this important concept with you which, in a world disrupted by the arrival and rapid adoption of artificial intelligence, should be an important part of your SEO strategy. Why Google introduced E-E-A-T? Google created the E-E-A ..read more

Artificial Intelligence (AI) is reshaping how we approach digital marketing and SEO (search engine optimization). The vast databases AI can handle and analyze give marketers invaluable insights and enhanced foresight, far beyond what a human brain could process and analyze in a lifetime. Marketers are now using AI to predict buyer behavior, optimize campaigns, personalize content, and improve SEO rankings, among other uses. Let’s dive deeper into this revolution and the countless impacts of AI on digital marketing and SEO. Impact on Content Marketing Content marketing is becoming smarter, shar ..read more

The online space looks vastly different now than it did ten, five, or even two years ago. With around 200 million websites competing for clicks, the effort required to reach Google’s front pages is monumental. It’s a fiercely competitive realm across all industries – and digital marketing for dentists is no different. As a dentist, you are likely fighting several battles: attempting to beat the SEO of other dentists in your area, conveying the value and quality of your services, and reaching potential patients who put off dental check-ups due to fear or inconvenience. To continue thriving in t ..read more

The original concept of EAT was first introduced in Google’s Search Quality Rater Guidelines in 2014, and the extra “E” was added in 2022 to create the new acronym E-E-A-T. At WSI Montreal, we use Google E-E-A-T guidelines as part of our SEO services to increase our clients’ website authority and help them rank higher in search results. I think it’s important to share this important concept with you which, in a world disrupted by the arrival and rapid adoption of artificial intelligence, should be an important part of your SEO strategy. Why Google introduced E-E-A-T? Google created the E-E-A-T ..read more

Summary: Learn all about content marketing, why it’s so important for your business’ digital presence, and get access to all our content marketing resources. Editor’s Note: This post was originally published in July 2020. It’s been updated with additional content in June 2022. A long time ago, marketing involved a lot of interruption. To get the word out about a product, service, or brand, marketers, and advertisers would place ads in newspapers, between TV shows and songs on the radio, on buildings, and on billboards – hoping to catch a consumer’s attention during some other activity ..read more

Insights from Your Local Digital Marketing Experts in Montreal As clichéd as it may sound, in the digital marketing world, content is truly king; the one that can make or break your online presence and business growth. The origins of this phrase are an essay titled “Content is King”, written by Bill Gates on the Microsoft website in 1996. Gates predicted that content is what will generate much of the real money made on the internet. Over two decades later, this still holds true. There is no denying that SEO based content marketing is instrumental in: Increasing organic traffic to your website ..read more

As you dive into the world of digital marketing, SEO, and paid search advertising, you’ll likely encounter a whole new vocabulary and set of concepts. If you haven’t already, you’re bound to have questions about how landing pages fit into your digital marketing strategy. Developing a landing page sounds like a simple task, and it can be, but we want to stress that landing pages are vitally important to lead conversion. What is a Landing Page? A landing page is any web page that a consumer can land on, but in the marketing realm, it’s usually a standalone page, distinct from your homepage or ..read more

What is Local SEO? You may have heard the term local SEO or local search engine optimization before, but what exactly is it? Local SEO is the process of improving the online visibility for your business when someone makes a location specific search. Based on the location of the user or the location that they are searching for (for example, “Restaurants in downtown Montreal”), specific businesses in those locations will show up in the search results. Having a higher ranking will mean that your business will show up higher in the local pack of the local search results. The goal of local SEO is t ..read more

On November 23rd, 2017 join WSI’s very own Chris Murray for a seminar on Search Engine Optimization. During his presentation, Chris will break down what Google is looking for and outline the elements of a successful SEO strategy that will bring you more qualified leads from your Website. A full list of resources and tools will be provided. November 23rd, 2017 7:30 am – 9:00 am Breakfast included L’Espace Beaconsfield (40H boul. St. Charles (Plaza Beaconsfield), Beaconsfield, QC, H9W 5Z6 $30 +tax per person (members of The West Island of Montreal Chamber of Commerce) $50 +tax per person (non-m ..read more