5 Tips to Merge SEO and Web Development to Attract the Google Search Engine SEO alone is not enough to help you achieve your dream. There are innumerable other factors you need to juggle together in order to get the best position on Google Search. Web development is one factor that goes hand in hand with SEO. Without a user-friendly website, your SEO strategies would only go to waste. They are such perfect complements that you will find they feed off one another.   If you want high rankings on SERPs, you have come to the right place. We have compiled the top-ranking secrets that will de ..read more

What is the difference between Google Ads and Google Shopping? What is the difference between Google Ads and Google Shopping Ads?   This is a great question! In this post, you will learn the difference between Google Ads and Google Shopping Ads to help you understand which is the best for your business.    Google Ads (formerly Google Adwords) and Google Shopping (previously Google Product Listing Ads (PLA)) are search display ads and are both excellent ways to draw more traffic and conversions to your site.    Let’s start with the basics.    What is Google ..read more

SEO vs. PPC: Which to use for your business? If you have developed a killer product, you’re probably wondering what would be the best way to share it with as many target users as possible.  The solution usually comes down to two strategies: Search Engine Optimization (SEO) or Pay-Per-Click (PPC) campaigns.  You must be pondering which strategy is best for your product. Should you take an organic approach or invest in an advertisement campaign? In this post, we will talk about SEO and PPC, including the pros and cons. We will help you decide whether your business benefits from SEO ..read more

Why Keywords are Important and Central to Digital Marketing When was the last time you searched for something?    How recent was the last search that you did to find some information? Maybe you were planning a trip, researching a product, or settling a bet on who played the bad guy in that movie.    The point is we rely on immediate access and answers every day. Sometimes multiple times of the day.    And this, my friend, is why keywords are so important and central to digital marketing.    The words you use when you search when you describe what you wa ..read more

5 Things You Can Do to Keep Your Site Optimized in 2021 and Beyond Search Engine Optimization (SEO) refers to a series of techniques for helping your site rank higher in search results. It’s an essential aspect of everyday work for most developers and content creators.    There are various ways you can improve SEO on your website. General suggestions include ensuring your website’s loading times are kept to a minimum and performing keyword research to tailor your posts to match people’s search queries.   The truth is that what ranks well depends on the search engines’ algorith ..read more

Página Google My Business Uno de los elementos fundamentales del marketing local es su página Google My Business.   Lo primero que debe hacer es reclamar su perfil de Google My Business. Quizás todavía no sepa nada sobre este tema, pero intente escribir el nombre de su empresa, la ciudad y la provincia. Esto debería activar su perfil de Google My Business. Puede aparecer incluso si ni siquiera lo pones allí. Esto existe porque Google quiere agregar todas las empresas locales en su directorio.   ¿Encontró su negocio?   Si ve una pequeña etiqueta que dice: “¿Es este su negocio ..read more

Google My Business Page One of the fundamental elements of local marketing is your Google My Business page.    The first thing you have to do is claim your Google My Business profile. Maybe you don’t know anything about this topic yet, but try typing the name of your business, the city and the province. This should turn up your Google My Business profile. It may turn up even if you didn’t even put it there. This exists because Google wants to aggregate all of the local businesses into its directory.    Did you find your business?    If you see a little tag that s ..read more

Local SEO Authority What is Local SEO Authority?   Local SEO authority is a strategy that helps your brand and business be more visible in local search results on Google. Local SEO authority works using similar principles as domain authority (the search engine ranking score that predicts how well a website will rank on SERPs) but scored for your local presence.    To compile information for local search, search engines rely on signals such as local content, social profile pages, links, and citations to provide the most relevant local results to the user.   Why is Local SEO ..read more

Qué es el marketing de búsqueda por voz ¿Qué es el marketing de búsqueda por voz? Marketing de Busqueda por Voz es el uso de Busqueda por Voz para encontrar negocios, tiendas y para obtener recomendaciones Los especialistas en marketing utilizan técnicas específicas necesarias para que su negocio se destaque en el mundo en constante evolución de la Búsqueda por voz. Considere esto, el 58% de los consumidores ha usado la búsqueda por voz para encontrar información de negocios locales en el último año.   ¿Por qué es importante el marketing de búsqueda por voz?   Las personas interact ..read more

What is Voice Search Marketing What is Voice Search Marketing? Voice Search Marketing is the use of Voice Search to find businesses, shops, and to get recommendations. Marketers use specific techniques required to make your business stand out in the ever-evolving world of Voice Search. Consider this, 58% of consumers have used voice search to find local business information within the last year.   Why is voice search marketing important?    People are interacting more using voice search and this behaviour is not slowing down.    Here are some stats to show you why you ..read more