The importance of anchor text in a linking strategy cannot be overstated. Search engines place great weight on backlinks, and the quality of anchor text plays a crucial role in determining the value of a link. For this reason, it is essential that external sites link to your website using keywords and phrases that are relevant to your products and services. Linking candidates have often relied on their company name as anchor text, but this can have limitations. While it may aid in brand recognition, it fails to provide meaningful information about your offerings. And since many companies alre ..read more

A Sudden Organic Traffic Loss Can Be Alarming… …especially if you don’t know why it’s happening. Don’t panicWhen Your Website Traffic Takes A Nosedive, What Should You Do? Why is my website traffic dropping? Most people panic and start frantically optimizing their websites – but that rarely helps. The first step to finding out the cause of your sudden loss in website traffic is to compare this month with last month or year over year. We all want more visitors to our site. It is quite common to see website traffic go up and down over time. Lose traffic, gain traffic. And search engines are dyna ..read more

If you are currently attempting to kickstart your brand-new start-up business, then you may be surprised to learn that there is so much more to starting a business than you initially realized. Although you may be great at the operational side of things, such as developing your product or services, if you’re like most entrepreneurs, you probably do a lousy job at marketing. Marketing now as two major sides, traditional marketing which is what some of the well-established and more seasoned business owners and entrepreneurs have had to adapt to, and digital marketing, which requires so much more ..read more

You thought it could never happen to you. Your company does its best to provide great service or put out the finest product of its kind on the market, but there it is a negative review on Google My Business. As part of a local SEO strategy, reputation management is essential to your ranking and overall marketing efforts. While one bad review won’t necessarily kill your business, it can affect how your company is ranked on search listings and make potential customers think twice about choosing you over a competitor. In fact, that bad review may well be part of an unethical attempt to sabotage ..read more