In recent years, we’ve seen rapid growth in the use of smartphones and tablets, as well as an increased dependence on mobile devices to access social media and websites. That’s why Toronto-area businesses should consider the advantages of responsive web design. This term refers to building mobile-friendly and easy-to-navigate websites to ensure your clients (and prospects) can find and browse your information on any device. Besides establishing a stronger online presence, a responsive website design is a great way to showcase your brand, products, and/or services. However, developing a user-fr ..read more

The Canada Digital Adoption Program (CDAP) is a government program that provides funding to small and medium-sized businesses (SMBs) to adopt new digital technologies. The program is designed to help SMBs improve their efficiency, productivity, and competitiveness. The CDAP application process is competitive, and many businesses make mistakes that can lead to their application being rejected. Here are 5 of the most common mistakes that businesses make when applying for the CDAP: Not doing their research. The CDAP program has a lot of eligibility requirements, and businesses that don’t do the ..read more

Twitter and Instagram are two of the most popular social media platforms in the world. Both platforms allow users to share text, photos, and videos with their followers. However, there are some key differences between the two platforms. Twitter is a microblogging platform that allows users to post tweets of up to 280 characters. Tweets can be public, private, or protected. Twitter is also a real-time platform, which means that tweets are seen by followers as soon as they are posted. Instagram Threads is a new app from Instagram that is designed to be a more intimate and personal way to connect ..read more

In Part I of this blog, we delved into Google’s AI Language Model for Dialogue Applications, Bard, to provide you with essential insights into this groundbreaking technology. In Part II, we examine how Google’s new chatbot has evolved from other Language Models for Dialogue Applications (LaMDAs) to emerge as a leading AI solution. With the knowledge we have gained so far, we will examine Bard’s capabilities and strengths to determine its position in the competitive field of AI chatbots. The Rise of Google Bard in Conversational AI (Part II) Let’s dive deeper into the potential and capabilities ..read more

As natural language processing continues to advance, chatbots are becoming more human-like in their interactions with users. Google has recently launched its Language Model for Dialogue Applications (LaMDA), which is being marketed under the name Bard. Unlike traditional chatbots, Bard can engage in longer, contextually driven conversations with users while delivering personalized and more human-like responses. While its waitlist is now available, how is Google Bard different from other AI chatbots, and how does it work? This blog will explore the key features of Google Bard, how it works, and ..read more

Are you moving heaven and earth to gain better visibility for your business on Google but still aren’t getting the results? The reason could be that your customers’ search intent was not satisfied. Whenever you search for something online, you type in certain keywords in the hope of finding a result that answers your query. For example, if you search for ‘hardwood flooring in Toronto’, you will get a list of local hardwood stores. If you put in a specific neighbourhood, you will get an even more specific set of stores. When Google understands its users’ intent, it will even go one step further ..read more

Electronic mail (i.e. email) is one of the simplest ways to transfer information and share data. Most businesses use it as an effective way to market their products and services, so it’s common to receive emails from companies to which you have subscribed. However, you can also receive emails that contain dubious messages or malicious attachments. Termed ‘spam’, this unsolicited digital junk is sent in bulk through an electronic messaging system. It is most often used for commercial advertising, get-rich-quick schemes or selling dubious products. Clicking on links in a spam email may direct yo ..read more

In October 2013, Snapchat introduced a new feature on its app called Stories, where users could create and upload short consumable content that lasted 24 hours. This feature has become immensely popular among Snapchat users and would influence other online platforms. Later, other popular social media apps like Instagram, Facebook, YouTube, WhatsApp, and Twitter adopted the same idea. Then, in 2018, Google introduced its own storytelling functionality – Google Web Story as AMP (Accelerated Mobile Pages), powered by AMP technology. This open-source HTML platform was designed for mobile web brows ..read more

Google My Business (GMB) is an effective service that every organization can use to both maintain and expand its online presence. All businesses want visibility, and their GMB listing, along with their online business citations, provides business owners with an excellent way to promote their companies to larger audiences. But how do you gain the competitive edge you need to stand out, enhance your listing engagement, and expand your local presence? In this post, we examine Google My Business in depth, including its significance and how to use GMB optimization services to improve your local SEO ..read more

Google My Business (GMB) is an effective service that every organization can use to both maintain and expand its online presence. All businesses want visibility, and their GMB listing, along with their online business citations, provides business owners with an excellent way to promote their companies to larger audiences. But how do you gain the competitive edge you need to stand out, enhance your listing engagement, and expand your local presence? In this post, we examine Google My Business in depth, including its significance and how to use GMB optimization services to improve your local SEO ..read more