As we say goodbye to the summer, we slowly get closer and closer to the holiday season! Although it might be a little too early to blast Christmas carols and put up a Christmas tree, it’s the perfect time to start preparing and marketing your website for those early holiday shoppers! In this blog, we take a deeper dive into why now is the best time to start preparing your online store for the holidays with Google. Start planning beyond the Cyber 5 Last year, from October to Cyber Monday, 70% of shopping-related searches contained the term “Black Friday”. What does this mean? Shoppers are gett ..read more

Driving customers and users to your site can be a challenge without utilizing the most optimal, proven strategies. We take a look at the types of visitors, how Google can help, and the best ways to drive sales overall.  Reach cautious customers who have a new set of values In recent years, the way people shop has changed drastically. Since the pandemic, online shopping has become more popular, while there are customers who still visit stores in person before buying products online. Their values are set in research and finding the best products to suit them, no matter the brand. Brand loya ..read more

We are in the era of content creators and influencers. It is now appropriate to consider these titles professional, a ‘real’ job which people can live off of. How did this shift begin? First, we can look at the trends in video culture over the last few years that have led to the emergence of online creators. Trends are what drive social media platforms and those creators to succeed. Let’s get into it. The Creator – Audience Relationship We’ve seen this before with celebrities and their fanbases. Parasocial relationships have shown that the interactions with famous people and their audiences ca ..read more

Since the dawn of Google Ads, broad match has existed and perhaps, not always has thrived through the internet scene. Google, along with various other online platforms, has evolved and their marketing/advertising strategies through keyword search engines has too developed over time. In this new wave of internet technology, artificial intelligence spikes out interest, as previously mentioned in posts about ChatGPT, for example. Advances specifically in Google AI broaden marketing horizons–how does this happen? And is it successful? About Broad Match Google uses machine learning and natural lang ..read more

Have you ever watched a full YouTube Ad, or do you click ‘Skip Ad’? According to a study by IPG Media Lab, “Ad Skipping is a Global Phenomenon” with about 52% of viewers in all markets skipping YouTube ads. Which means if your ad isn’t captivating enough, chances are your ads are going to be skipped. Knowing what principles drive results for YouTube Ads, help you craft a successful ad that will viewed by your target audience. In a study completed by YouTube with Ipsos, Nielsen, and Kantar, YouTube determined what principles led to successful ads. These principles are known as the ABCDs. As a b ..read more

How often do you search for something on Google? Every second, there are approximately 63, 000 Google searches made and 5.6 billion searches a day. Google is one of worlds the most popular websites on the internet and holds approximately 92% of the search engine market share. With all these countless Google searches made in a day, you’ll definitely want to capitalize on these searches and ensure your business is found on Google’s search results. You’ll need to create a Google Business Profile/Google My Business in order to increase your business’ visibility across Google (i.e. Google Maps, Goo ..read more

How often do you search for something on Google? Every second, there are approximately 63, 000 Google searches made and 5.6 billion searches a day. Google is one of worlds the most popular websites on the internet and holds approximately 92% of the search engine market share. With all these countless Google searches made in a day, you’ll definitely want to capitalize on these searches and ensure your business is found on Google’s search results. You’ll need to create a Google Business Profile/Google My Business in order to increase your business’ visibility across Google (i.e. Google Maps, Goo ..read more

If you have a business, then it’s likely that social media is one of your main advertising platforms. But how do you find an audience to target and how do you spread your business’s message? Well, there are dozens of ways to do it, whether it is on Instagram or Facebook.  TikTok is a platform with over 50 million users on the app per day. Because of the rife amount of consumers, there is a niche for almost everyone. Consistent quality content will usually gain a following, so all you have to do is find your niche and your target audience then you’re all set to start posting! Number 1: Mak ..read more