In my podcast episodes, I have been celebrating our successes and talking about how we've hit great numbers and how we've been scaling. But something I don't think I've been talking about enough, is the behind the scenes of my business and the mistakes that we have made. Today, I'm going to tell you some of my most memorable mistakes that I've made in business, and what you can learn from them.  What You’ll Learn: - Why you need to think about what’s going on in your life before planning any launches - How trying to do too many projects in one go impacts your business, your energy and you ..read more

Today, I'll answer a question I get asked a lot: what is it like to scale a business while being a full-time mom? The day I found out I was pregnant, I realised my working routine wouldn't allow me to be a present mother, and as going back to corporate wasn't an option, I knew I had to make some drastic changes. In this episode, I'll take you through the process of how I created space for business growth without taking a second from quality time with my little man.  What You Will Learn In This Episode: - One-on-one client sessions are not indispensable to grow and scale a business - Sales ..read more

Let's talk about failed launches. At some point in our business we’ve all had a failed launch with our courses and programs. I've had them, too, I even wanted to give up my business at one point. Luckily, I didn’t. Instead I learned valuable lessons from those experiences, and today I'm going to take you through some of the biggest reasons why launches fail. What You’ll Learn:  - Three key phases of a launch and why they must be strategically planned - How to build authority during the pre-launch phase  - The most common launch pitfall in the cart open phase - Why many entrepreneurs ..read more

In this week’s episode, I will share with you three top tips to stop treating your business like a hobby and start treating it like a business. For many years, I've been getting in and out of corporate. I've started several businesses that never came to fruition, and I was sent right back to the nine-to-five world. However, the moment I started treating my entrepreneurial endeavours as a business, things changed completely. My invitation for you today is to start implementing these three simple tips in your business to experience massive growth in no time. What You Will Learn In This Episode ..read more

Today, I'm going to take you through how to map out your six figure year. This is something that I regularly do with my clients, so they know exactly what they need to do in order to hit their goal. We will talk about goal setting for the year, for the quarters and for each month, we will look at our offers, our pricing and choosing the right strategies to implement. By the end of today's episode, you should know exactly what you need to do in order to hit your six, or even multiple six figure year.  What You Will Learn in This Episode: - The difference between the business financial goal ..read more

In this episode, I’m going to talk about how we keep growing every single month, every single quarter, and every single year through doing one simple thing. There are tons of different strategies and business models out there. The thing is, they all work if they feel good and aligned to you, but in order to find out what works and what doesn’t, here is that one thing you need to do.  What You Will Learn in This Episode:  - How reviewing helps you perfect your strategy and grow your business - How to review cash versus sales - Knowing where your revenue comes from - Finding our which ..read more

Welcome back to the Strategy Queen Podcast! It’s been a while since you’ve heard from me on this show. In this relaunch episode, I am going to talk about what's happened over the last year and why I disappeared from this podcast. 2021 has been the best and the worst year of my life. I’ll share with you how I managed to keep scaling my business in the midst of grieving and personal loss. I’m going to show you that if you create a business that works for you rather than you working for it, you can scale your revenue despite anything going on in your personal life.  What You Will Learn in Th ..read more

Today, we will learn how to create our first online course. We will go through a simple four-step process to develop courses that will scale and grow our business without overcomplicating it.  What You Will Learn In This Episode: - The benefits of creating an online course - How we can identify our ideal client, and why we should niche down - What is A to B method, and how it can help us attract more customers - The pros and cons of live and prerecorded courses Online courses have multiple benefits. Prerecorded ones are a great way of generating passive income. On the other hand, live cou ..read more

Today, we will talk about a question I get asked a lot, how to generate leads without paying for ads? First, we will understand the customer journey and see how we can influence each step of that journey. Once we know where to meet our ideal clients and their needs, we will learn to generate organic leads with live challenges, mini-courses, or masterclasses freebies.  What You Will Learn In This Episode: - What are the five stages of the customer journey - Why it is vital to understand every stage of the customer journey - How we can use the customer journey to generate organic leads - Th ..read more

In this episode, we will learn how to grow and monetize our Facebook groups. I will share the strategies that helped me reach multiple six figure months using Facebook groups, and we will dive deep into why these groups are so effective to grow and scale our businesses. What You Will Learn In This Episode: - The benefits of using Facebook groups to grow and monetize your audience - How to use Facebook groups to attract ideal clients and convert them - Why the quality of our content determines the number of clients we convert - What are the best ways to nurture our audience, and how that benefi ..read more