Do you know the difference between marketing and PR (aka Public Relations)? Small businesses often don't think PR is something that can be used to grow their brands but it can actually be a valuable tool to have in your marketing toolbox. In this episode, I'm talking to Lauren Cockerell,  President of Kwedar & Co., a PR & marketing firm. She's here to demystify the world of PR and marketing for us. These two are like the yin and yang of business functions - different yet crucially connected. And who better to guide us through this maze than Lauren? Her insights on how marketing ai ..read more

Are you hustling in the world of content creation with no clear strategy in sight? Stop right now! In this episode, I'm talking about building a balanced and strategic content creation roadmap that will turn your scattered posts into a compelling brand narrative. We'll unravel the mysteries tied to creating awareness content, thought leadership content, sales-centric content, and culture content, and how these four pillars interplay to create a transformative impact on your audience and brand. I'm diving into the common mistakes you might be making in your content creation journey and offer c ..read more

Imagine running your business like a well-oiled machine, where your time and energy are respected, and your boundaries are upheld. In this episode, I'm unveiling the power of setting business boundaries and the transformative impact it can have on your success and sanity. Rooted in personal experiences and struggles, this episode is brimming with valuable tips to safeguard your mental health while achieving entrepreneurial growth. Peel back the layers of your daily routine and let's implement systems that genuinely serve you. I'll share my journey of using Google Calendar and a trusty planner ..read more

Discover how aligning your purpose in business can lead to greater success and fulfillment in our insightful conversation with transformational life and business coach, Catherine McCourt. Together, we explore the importance of having a purpose-driven business, finding the right balance between self-care and work, and building stronger connections with your customers. Catherine emphasizes the power of staying in your flow and leveraging the areas where you are most aligned with your purpose. We also discuss the benefits of hiring people to help with tasks that drain your energy and building mo ..read more

In this enlightening episode of the "Strategy for Creatives: Business Minus the Bullshit" podcast, I welcomed a special guest - Jessica Conoley. A writer, coach, speaker, and founder of The Creative’s Apprentice, Jessica brings a unique perspective to the intersection of creativity and business. Dive deep with us as we unravel the mystery behind energy management in our business lives. Jessica shares her wisdom about recognizing which tasks in your business are energy-generating, energy-neutral, and energy-draining. Learn how to realign your daily routine to optimize productivity without sacri ..read more

Your homepage is your virtual storefront, and its ability to capture attention and drive conversions is critical to your success. In this episode, I'm diving into the art of creating a homepage that converts and offering insights and actionable strategies to help you maximize your website's potential. There's a lot to cover in this episode! I'm discussing effective methods for identifying your audience's pain points and needs, allowing you to craft messaging that resonates with them on a deep level. You'll learn how to speak their language, solve their problems, and showcase the unique value y ..read more

According to a survey by the Content Marketing Institute, 81% of business-to-business (B2B) marketers in North America use eBooks as a content marketing tactic. This suggests that eBooks are becoming increasingly popular among businesses as a way to connect with their audience and establish thought leadership. Have you ever thought about writing a book for your business? I'll be honest and say I sure didn't before this episode! In this episode, I'm talking to Megs Thompson, a professional work-twerker, intuitive writing coach, ghostwriter, author, and publisher based in the heart of Montana ..read more

Did you know that there's a difference between a copywriter and a copy editor? In this episode, I had a conversation with Jasmine "Jae Herman", a strategic brand and marketing consultant and a copy editor with over 20 years of digital marketing experience. We talked about the difference between a copywriter and a copy editor and how a copy editor can add value to your business. Jasmine "Jae" Hermann has helped hundreds of small businesses, authors, entertainers, and nonprofit organizations create engaging content in blogs, marketing campaigns, books, and podcasts. She is passionate about envi ..read more

The way that you onboard clients into your business can dramatically change how they experience working with you. In this episode, I'm exploring the critical topic of client onboarding and how it can make or break your business. I delve into the key elements of effective client onboarding, including understanding client needs and goals, clear communication and expectations, timely delivery of services, setting up feedback loops, and building strong relationships and trust. I also discuss how to create a seamless onboarding process by mapping the client journey, developing onboarding materials ..read more

It's been a goal of mine to grow the Strategy for Creatives Facebook group for the past two years. Facebook groups can be a powerful tool for connecting with like-minded people and turning them into clients.  To help me explore this topic further, I invited Kim Dang, the founder, and CEO of Group Convert software, to share her expertise on how to collect emails from Facebook groups and monetize them effectively. Kim shared tips for turning dead groups into thriving ones and how to convert potential clients by going live for an hour a day and giving value that conditions group members into ..read more