In this podcast episode Kendra discusses the importance of creating a lead-generating freebie for building an email list. Our discussion emphasizes why an email list holds more value than social media, especially with platform changes on the horizon. We explore the risks of relying solely on social media and highlight the strategic advantages of cultivating an email list tailored to your audience's specific needs. Discover the concept of a "freebie funnel" and how top-of-the-funnel content can strategically guide potential leads towards engagement and eventual program enrollment. Learn key ele ..read more

Join us as we explore Kendra's tips for making your digital ads work smarter, not harder and ultimately more cost effectively. She shares insights on testing copy and creative visuals to optimize the results of your ads. Learn how tailoring content for specific audiences can effectively engage them while lowering costs.  Discover how tailoring your ads to specific groups of people can help you reach the right customers while spending less money. Kendra shares simple strategies, like using Facebook's tools to find the perfect audience based on things like where they live and how old they ..read more

In this episode Kendra reviews the merits and challenges of hiring marketing agencies as a small business. These agencies provide various services, from organic content creation to managing paid advertising. Coaches often turn to agencies due to the intricate nature of online marketing. However, challenges arise with marketing agencies, as quality differs based on budget constraints; personalized marketing is vital for personal brands like coaches. Effective agency support can be costly, from $5000-$10,000 monthly for top-notch services. Kendra uses her own experiences as a case study and s ..read more

Listen as Kendra shares her journey with Facebook ads, highlighting her transition from relying on expensive agencies to mastering ads herself.  Kendra's strategic approach involves running ads for her signature programs, targeting diverse audiences with tailored ad copies and graphics. For Health Coach Accelerator, ads direct traffic to a free guide, later nurturing leads for event invitations. Meanwhile, HTMA Expert utilizes an evergreen funnel strategy, guiding viewers directly to training videos, followed by program pitches and limited-time discounts. Throughout the episode, Kendra d ..read more

This episode discusses the power of group coaching programs. Kendra emphasizes the shift from overwhelming education to actionable steps for transformation, urging coaches to provide meaningful guidance rather than bombarding clients with information. She stresses the importance of community engagement through intentional posts and networking calls, highlighting their role in fostering motivation and support. Continuation plans, offering ongoing support post-program completion, are key for sustained growth within the coaching framework. Kendra also emphasizes the need for tailored sales funnel ..read more

This week Kendra speaks to the vital role of having a warm audience for fast sales. Discover actionable tips for accelerating your sales process, with a focus on cultivating trust and familiarity with your audience. Learn strategies like discounting main offers, hosting flash sales, or offering paid workshops to drive quick conversions. We'll also explore the power of reconnecting with past clients and introducing new offerings. If you're starting without a warm audience, fear not! Kendra shares effective ways to leverage your personal and professional networks, as well as conducting in-person ..read more

Join Kendra in this episode as she explores the misconception surrounding lowering prices to boost sales. Discover why price objections from potential customers might not always signal overly high prices but rather a misunderstanding of value or financial constraints. Learn the importance of effectively communicating your offer's value in language that resonates with your ideal client, whether it's through content, social media, emails, or sales copy. Gain insights into the necessity of clear messaging and detailed communication about every aspect of your program's value. Kendra also addresses ..read more

Today’s topic is not something most women talk about. It’s also not the most popular. If you are someone who's struggled with infertility or finds pregnancy talk to be a sensitive topic, then this episode is not for you. In today’s Pregnancy Real Talk with Kendra Perry, she shares her pregnancy journey, including the mixed emotions she felt during some difficult moments. She also has news for you! So, tune in so you won’t miss what to look forward to with HCA. Love the show? Subscribe, rate, review & share! https://kendraperry.net ..read more

Kendra Perry has decided to shut down HCA, and no one knows exactly why she did this. Was she misleading her clients? Did she want to put extra pressure on getting her last program? But now she has decided to reopen it. What really happened here? In this episode, Kendra finally addresses this burning question, shedding light on how she came up her ultimate decision ..read more

Kendra Perry has decided to shut down HCA, and no one knows exactly why she did this. Was she misleading her clients? Did she want to put extra pressure on getting her last program? But now she has decided to reopen it. What really happened here? In this episode, Kendra finally addresses this burning question, shedding light on how she came up her ultimate decision ..read more