Is your marketing creating interest (opt-ins, leads, hands raised) but now you’re stuck in the friend zone where people are interested but not buying? I’m going to show you how to convert interest into clients by making people naturally want to buy from you WITHOUT being salesy. In this episode Nas Echeverria shares: • The key to taking control and leading conversations that keep you out of the friend zone and make saying yes feel natural   Reactive Validation: Why creating a reactive conversation process is a key phase in creating demand without wasting resources on selling the wron ..read more

Want more clients running TO you, ready to pay you without convincing, more marketing, or spending hours in the DM’s? In this episode, learn how to create consistent and predictable demand for your work,so you have a pipeline of leads who are ready to say yes. It all starts with the first phase of creating demand, which is creating desire in your marketing so people are talking to you. And that’s what we’re covering in today’s episode. In this Episode Nas Echeverria shares: • The 3 Phases of Demand and how to know which phase you’re in and what to focus on • How to create and sustain deman ..read more

Looking for a strategy to navigate those inevitable slow seasons in your business? The answer isn’t in scrambling for quick fixes or panicking when sales dip. It’s about understanding the natural cycles of business and having a plan that keeps you steady and prepared. In this episode of Business Real Talk, we break down the reasons behind business slowdowns—whether they’re normal, seasonal, or situational—and share strategies to bounce back quickly. With over 13 years of experience and insights from thousands of business owners, I’ll guide you through: The Old Faithful Theory: A proven appro ..read more

Want to become a recognized and sought after thought leader without constantly chasing visibility? The key isn’t in building a massive following or creating loud content. It’s about developing innovative strategies that naturally command attention and create demand, without the need for years of effort or overwhelming tactics.   In this episode of Business Real Talk, we’re sharing the 3 key factors that position you as the go-to, sought after thought leader without the need for loud, flashy content or waiting years to establish credibility. Instead, we focus on innovative thinking, impact ..read more

Striving to create a business that truly supports individualized success and leaves a lasting impact? You know that personalized guidance and ethical practices are key to long-term growth, but how do you integrate these elements without sacrificing your integrity or boundaries? In this episode of Business Real Talk, we dive into the power of customized support in business programs and how it can be the game-changer for your entrepreneurial journey. Special guest Emma Kobil, a Business Strategist for therapists, joins us to share her transformative experience with the Easy Yes Method and the Gr ..read more

Are you striving to build a sustainable business that not only succeeds but also allows you to thrive without burning out? You know that true success isn't just about working harder—it's about working smarter, creating systems that support your growth while maintaining your well-being. But how do you achieve that balance? In this episode of 'Business Real Talk,' we dive into the unspoken challenges of entrepreneurship, addressing the mental, physical, and financial burdens that come with building a business. We’re discussing how you can achieve long-term success without burning out by slowing ..read more

Are you committed to doing work that matters and leaves an impact on others? And you understand that thought leadership is what allows you to drive a change that outlasts you. But the question has always been HOW? How do you set yourself up to be seen and heard as a thought leader without spending decades to get there or pouring yourself into marketing so you can create the space for the deep and creative work necessary for true thought leadership. And in this episode I am sharing the 5 steps that allow you to be seen and heard as a thought leader without decades of work or spending unlimited ..read more

In this episode of Business Real Talk, we dive deep into how to move from exhausting outbound marketing to creating a scalable inbound marketing strategy that isn’t dependent on you. Learn how to transform strangers into high-intent leads, build a marketing ecosystem, and automate the decision-making process to drive consistent sales leads. Discover the three phases of inbound demand, the importance of messaging and intent, and how to validate and automate your sales system effectively. In this episode Nas Echeverria shares: • Understanding Inbound Marketing as it relates to your scaling str ..read more

If you’ve ever asked yourself “how do I know if what I’m doing is actually innovative” this episode is for you. We’re joined with special guest Kiera McGrath as she shares the good, bad and the ugly about creating a revolution in the AirBnB space using the Easy Yes Method. In this episode we talk about: The reality of uncovering and articulating your innovation and the unspoken truth about doubts and proximity genius trying to get in the way The sometimes scary process of creating inbound demand that not everyone will share How Kiera 6 x’d her prices and had people who gladly paid &nbs ..read more

Sales conversations don't need to be difficult. They don't need to be complex. They don’t need to be this thing that makes us want to rip our hair out. For so many business owners, however, this is the case. And as a result, they often try solving the wrong problems. In this episode of 'Business Real Talk,' we explore how to create effortless, high-converting sales conversations without resorting to high-pressure tactics. The secret lies in a strategic approach involving compounding confirmation and visualized success, along with building foundational trust. We’ll cover: How to Start Sales C ..read more