The Public Relations Society of America has united communication professionals across industries to combat misinformation. It’s a critical challenge and a battle we need to be honest about… we’re losing. At the end of 2023, PRSA assembled a group of 25 senior communicators from a wide range of industries, in-house and firms, for an additional meeting, with several follow-up meetings with subject matter experts, all spearheaded by Ray Day, 2024 PRSA Chair-elect. Three main actions emerged: We need to champion honesty and transparency, recognizing the need to enhance message strategies to outp ..read more

This is a throwback to episode 52 of this podcast. Nudge Theory burst onto the scene in 2008 when Cass Sunstein and Richard Thaler published their book “Nudge: Improving Decisions About Health, Wealth, and Happiness.” The simplest models of economics take preferences as given, but nudge ideas suggest we can be moved, steered, and in some cases manipulated.  Nudge has influenced politicians around the World. There are “Nudge Units” in government in the UK, US, Germany, Japan, and even Canada. The World Bank, United Nations, and European Commission have “Nudge” teams. Listen For6:47 The Fu ..read more

This episode examines the current state of each of the big social media channels. Which platforms are the most used? Which ones are we engaging the most on? Where are content creators sinking their energy? And what can we predict in the near-term future for each? Listen For5:57 X (formerly Twitter) 8:45 Facebook 9:54 Instagram 13:36 Threads 16:56 TikTok 18:34 YouTube 20:50 LinkedIn 21:59 Pinterest 22:56 Medium Guest: Stephanie HustonWebsite | X | LinkedIn | Instagram | You Tube | Facebook | TikTok Follow and Add us to a List on Podchaser Leave us a voice message we can share on the podcast ..read more

Frankie is the dinosaur that went digital. The emergence and impact of virtual influencers can be seen in the United Nations' innovative climate change awareness campaign featuring a dinosaur named Frankie. This multifaceted initiative, which spanned a video in 38 languages, social media outreach, a children’s book, and various global events, successfully reached an audience of 2.2 billion. In this episode we dig into the strategies behind the campaign's broad reach, including content repurposing for diverse platforms and audiences, and the compelling use of personal narratives to forge a co ..read more

In his new book Engage with Impact, Nicholas Bruneau uses interviews and case studies from the UN, EU, World Bank and nonprofit organizations to demonstrate the power of agility in corporate communications today. A – Adopt a Startup Mentality G – Go Digital First I – Inspire with Personal Stories L – Leverage Your Content E – Empower Your Community Listen For7:32 Utilizing Digital Strategies Effectively 9:32 Developing On-Message Tools 16:54 Optimizing SEO Guest: Nicholas BruneauWebsiteSkypeLinkedIn Engage with Impact Website Engage with Impact on Amazon Check out the YouTube Trailer for t ..read more

In today’s competitive market, exceptional customer service is not just a luxury but a crucial element for business success. With the rise of digital interactions over traditional shopping experiences, customer service agents have become more than problem solvers; they are guides, educators, and relationship builders. Their ability to effectively interact with various types of people, in various kinds of moods, can be the defining factor between gaining loyal customers or losing them.  Studies show the cost of acquiring new customers can be five to 25 times higher than the expense involv ..read more

What are the rules?  In an era where artificial intelligence is revolutionizing communications and marketing, this episode dives into the critical conversation about the impact of AI, the void of formal regulations, and the industry's quest for ethical self-regulation.  It may well be up to us as a profession to craft our own ethical guidelines and envision what effective self-regulation could look like to safeguard the future of communications.  In this episode, a glimpse into what those regulations might look like. And should we even have rules for something we don’t really ..read more

This is a PROMO for this Sunday's episode. Is it even possible to regulate Artificial Intelligence? Some governments and regulatory bodies are assembling some ideas but there are lots of arguments these are useless. Number one, do we even understand AI and its applications yet as a society? Full episode this Sunday Support the show ..read more

Tyler Chisholm is the CEO of a leading marketing firm and the creative force behind a popular Calgary-based podcast that shines a spotlight on local leaders and innovators. In this episode Tyler shares his strategic insights on how podcasting can be a powerful tool for developing brand affinity, engaging with a community of listeners, and creating a loyal customer base. Listen For7:01 Overcoming Initial Hesitations 10:10 Podcasting as a Business Tool 18:59 Content Repurposing and Engagement Metrics Guest: Tyler ChisholmWebsiteXLinkedInInstagramYouTubeFacebook Listen to Tyler’s podcast Coll ..read more

This is a promo for this Sunday's episode with Tyler Chisholm of Clearmotive Marketing. So many people are trying podcasting these days, Tyler thought he would give it a try. But would he be able to defend it from a business standpoint? Was this helping his business? Was he selling "stuff?" It's definitely helped his brand but the complexity he says is never actually making the ask on your podcast. Support the show ..read more