INTERVIEW: Emma Morton-Turner, Interior Stylist, Home Editor and Founder of Inside Stylists
The PR Spotlight
by Fiona Minett | Boss Your PR
1y ago
It was an absolute joy to spend time talking to the utterly fabulous Emma Morton-Turner, superstar Interior Stylist and Writer, for this episode of the podcast. Emma Morton-Turner has been an Interior Stylist and writer for eighteen years. After five years as Home Editor on Woman & Home she went freelance and has styled magazine photo shoots, company brochures, press launches and filmed video tutorials for the web too. She also writes features for interiors magazines and has been craft editor on Essentials and Prima.  Five years ago, Emma leveraged this expertise and her position ..read more
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7 Reasons Why You Need to Start Your Christmas PR Now
The PR Spotlight
by Fiona Minett | Boss Your PR
1y ago
In the media and PR world, Christmas starts NOW in July.  Yes, we might be dreaming of sunny beach days and cocktails, but I want you to be thinking all things Christmas! In this episode I share the brilliant benefits of bossing your Christmas PR this festive season as well as seven key reasons why you need to be starting now and how you can start gearing up to ace your Christmas PR and promotion this year. I talk images and what they need to look like.  I talk research, pitching and how you can make your Christmas PR super streamlined, effective and easy! I also talk content plannin ..read more
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How to Guest on Podcasts
The PR Spotlight
by Fiona Minett | Boss Your PR
1y ago
Have you ever thought about about pitching yourself as a podcast guest?  If not, why not? If you've got a story to tell, expertise to share or are generally fun to chat to then guesting on podcasts can absolutely be a hugely powerful avenue for you. In this episode I talk you through why this should be on your to do list as well as running through the process from research to pitch and beyond. If you've ever hoped for the process of guesting on podcasts to be demystified, wait no longer, just take a listen of this episode.   - In this episode I reference my membership, The PR Spotlig ..read more
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INTERVIEW: Nicola Snell, PR Guru and Founder of Press Loft
The PR Spotlight
by Fiona Minett | Boss Your PR
1y ago
It was such a pleasure to spend time talking to absolute Product PR Guru and Founder of Press Loft, Nicola Snell, for this episode of the podcast. Nicola built Press loft after having worked in PR herself for nearly 20 years. She, like many other PR pros, felt that she was spending valuable time repetitively sending product info and images. So, she created the platform so that agencies and brands could trust that product placements were still happening in the background, whilst having time to invest in more tailored pitching. In this episode we learn more about this revolutionary platform and ..read more
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You can't sell without an audience to sell to
The PR Spotlight
by Fiona Minett | Boss Your PR
1y ago
You can't sell without an audience to sell to.  Sounds so obvious doesn't it?  But so many of us fall into a trap of pouring everything into our offer and a shiny website and forget that we need to be building an audience to launch to! I often get asked when the right time to start on PR is; the answer is really as soon as possible because pre launch you need to be building the audience that are going to speak to, launch to and want to buy into your business. In this bitesize episode, I talk through some of your starting points and why sharing value will fill the collective 'piggy ba ..read more
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Why and How to Enter Business Awards
The PR Spotlight
by Fiona Minett | Boss Your PR
1y ago
Have you imagined becoming an award winning business? Or wondered how it happens for others? I work with Boss Your PR clients and The PR Spotlight members on building their confidence when it comes to entering awards as well as the practical elements of crafting the perfect award entry. In this episode, I am sharing the reasons why you need to make awards entries part of your visibility activity as well as some starting points to get you going with it. Keep this in mind... The main (and probably only) difference between you and someone else in your field that is winning awards is that the ..read more
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Welcome to The PR Spotlight
The PR Spotlight
by Fiona Minett | Boss Your PR
1y ago
The PR Spotlight is a podcast for female entrepreneurs and small businesses that are looking to get their voices heard and brands seen. The PR Spotlight is dedicated to debunking PR myths, sharing a mix of practical guidance and real life anecdotes and generally decoding the mysteries of PR. Fiona is on a mission to use her decade in the PR industry to empower you to step into your own PR Spotlight and DIY your PR with purpose and confidence. Fiona is here to guide you through the process of DIY PR, to open up your thinking, to introduce you to the myriad of possibility that is out there for y ..read more
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