That Solo Life: Episode 246 Ethical and Legal Challenges of the Modern PR Pro with Special Guest, Cayce Myers New episodes every Monday In this Episode "That Solo Life" podcast hosts  Karen Swim, APR and Michelle Kane sit down with Cayce Myers, Ph.D., LL.M., J.D., APR,  an experienced public relations professional and author. In this episode, Myers discusses his latest book, "The Rules of Public Relations, Legal and Ethical Issues and Contemporary Practice," which tackles the intersection of public relations, law, and ethics. Myers emphasizes the importance of understanding the legal ..read more

That Solo Life, Episode 244: Language, Landmines And The Peril Now Facing PR Pros That Solo Life, a podcast dedicated to PR professionals, marketers, and individuals who work for themselves.  In this episode hosts, Karen Swim of Solo PR Pro, and Michelle Kane from Voice Matters delve into the topic of avoiding generation gaps and cultural miscommunications. In our discussion, we highlight how the emergence of a multigenerational workforce and multicultural society has made communication more complex. Together, we explore examples of misunderstood terminology, redefined norms, and quickly ..read more

That Solo Life, Episode 243: What They Think We Do, What We Really Do And How To Bridge The Gap Welcome to the latest episode of "That Solo Life", the podcast passionately crafted for PR professionals by PR professionals. In this conversation, your hosts Michelle Kane and Karen Swim take you through the frustrations and challenges of people not understanding the role of public relations and the overlooked intricacies of articulating and demonstrating the value of public relations to clients and the public. In this episode, you'll discover: The Perception Dilemma: Why the general public and ev ..read more

Show Notes for That Solo Life: Episode 242 In this episode: That Solo Life co-hosts, Karen Swim, APR and Michelle Kane talk about some of the insights from the "Muckrack 2024 State of Journalism" and discuss the emerging trends shaping media relations today. Episode Highlights: Discussing the Muckrack 2024 State of Journalism Report. We dig into the latest findings and what they mean for the future of journalism. What are the new challenges and opportunities for those in media relations? Check out the full report here: Muckrack 2024 State of Journalism The Art of Storytelling .Why storytellin ..read more

In This Episode: Join us as we dissect the implications of the Department of Labor's recent rule changes and what it means for solo PR professionals. We welcome Nathan Gibson, an authority in Employment Law and Independent Contractor Compliance, who is the Senior Director at MBO Partners. Nathan provides in-depth insights on staying compliant and the potential impacts on solo public relations businesses. Episode Highlights: Understanding the Rule Change: Explore the specifics of the Department of Labor's new guidelines with our expert guest. Impacts on Solo PR Pros: Learn what solo PR profess ..read more

If you’re still feeling the effects of springing forward into daylight savings time, recovering from St. Patrick’s Day or are still wondering what is going on with the royals, in this episode we talk about it and how there’s a PR lesson in everything.   Special Offer for Solo PR Pros, Freelance Consultants, and Small business owners: Lettuce is teaming up with Solo PR Pro to offer you a free, game-changing Business Assessment Program. Be one of the first 1,000 savvy PR pros to join.   Get News from Solo PR Pro: Join our email list.   Transcript Michelle Kane (00:03): Thank you f ..read more

It’s no secret the media landscape is changing and it’s only intensifying the effect on how PR pros do media relations. In this episode we talk about taking the time to evaluate our tactics and get creative  to reach our client’s audiences.   Special Offer for Solos: Lettuce is teaming up with Solo PR Pro to offer you a free, game-changing Business Assessment Program. Be one of the first 1,000 savvy PR pros to join.   Get News from Solo PR Pro: Join our email list.   Transcript Speaker 1:           Thank you for joining us f ..read more

Today we’re talking about the challenges we face as self-employed professionals in a world where certain sectors of the business world and governmental policies just don’t get us, favoring traditional employment over independent work. From pricing of tools and products to respecting the value solos bring to the table, it’s time to give solo PR pros our respect.   Special Offer for Solos: Lettuce is teaming up with Solo PR Pro to offer you a free, game-changing Business Assessment Program. Be one of the first 1,000 savvy PR pros to join.   Get News from Solo PR Pro: Join our email lis ..read more

On this episode we're chatting about how different generations handle criticism, especially after some Super Bowl ad backlash. We dive into why tough love is key in PR and how it's essential for solo PR pros to get real with clients. Plus, we tackle the big question: How do we teach the next gen these crucial soft skills? Tune in for an honest, straight-talk session on the art of handling the hard stuff in PR.   Special Offer for Solos: Lettuce is teaming up with Solo PR Pro to offer you a free, game-changing Business Assessment Program. Be one of the first 1,000 savvy PR pros to join. &n ..read more

In this episode, Karen and Michelle discuss the pitfalls of blindly following trends in the PR and marketing world. It’s important to keep strategies aligned with a brand's core values and mission. “Going viral” is not a meaningful goal if it doesn’t translate into meaningful engagement or revenue.     Special Offer: Lettuce is teaming up with Solo PR Pro to offer you a free, game-changing Business Assessment Program. Be one of the first 1,000 savvy PR pros to join.   Transcript Michelle Kane (00:17): Thank you for joining us for this episode of That Solo Life, the podcast for P ..read more