Although NATA PR agency is a leader in promoting high-end products in North America, it is always easier for us to interest the media when brands have a story to tell. The media loves: Founders who have a deep understanding of their product True stories behind the creation of a company or product Spokespersons who have real-world knowledge of their market and don't mince words At NATA PR agency, we are experts in supporting companies entering the North American market. We know how to tell their story. I remember a French beauty brand whose founders moved to New York with their family for f ..read more

What are public relations for, exactly? The simplest answer: Public relations are meant to make you known and increase your notoriety. Why? To gain the trust of your clients. When they find themselves choosing between you and your competitors' brand, the chances of them choosing you, if they've heard of you, are multiplied by: "80% of consumers say that familiarity with the brand (i.e., brand knowledge) makes them more likely to buy." Social Sprou But if you're like my relatives and family, you probably wonder how public relations professionals do it. My relatives will tell you about my work ..read more

Do you need help determining what sets public relations apart from marketing? Let me reassure you: you are not alone! First and foremost, I am a marketing professional, and during my training, we spent very little time on public relations. It was during my first job as a professional that I truly discovered what public relations is. You know me, I like to get to the heart of the matter quickly, so here it is: To give you a quick idea of what sets public relations apart from marketing, you need to know that PR is a component of the marketing plan. For those who haven't studied marketing, it's p ..read more

Before the emergence of Instagram and TikTok, there was a very different understanding of public relations: We were held to visibility results (number of articles, major publications, etc.). Increase in visibility/awareness Sales related to our PR efforts were not the primary measure, as our clients understood that we contribute to sales rather than directly generate them. It's advertising that generates direct sales. However, with the advent of social media, the perception of the role of public relations has shifted. I remember being part of a beauty CEOs group where everyone complained abo ..read more

Many leaders and marketing professionals believe that social media has replaced public relations. "Why spend on public relations when we are well visible on the web and social media?" they think... "What does public relations bring in?" You would be surprised how many times I hear these misconceptions. So, I invite you, from listening to this podcast, to be part of the elite club. Even if you are just starting your business, do as multinational corporations and big brands, all of whom have an ongoing public relations strategy. And yes, these big companies know that public relations is the best ..read more

When I was the marketing director, I firmly believed that one needed to have a flamboyant personality to become a public relations professional. I considered myself privileged not to have to "sell" my stories to journalists. If you've listened to episodes 135, 136, 137, and 179, where I talk about my discovery of public relations, you will see that, to my great surprise, I succeeded in getting my bosses, their projects, clothing collections, or record projects talked about very successfully. I managed to do this while remaining true to myself, reserved and discreet, far from the spotlight! So ..read more

Amplification is a term that has come to the forefront with influencers. Many of our clients "amplify" the content created by the influencers they collaborate with. You have probably seen social media advertisements where an influencer uses a foundation or extols the virtues of a product. Well, here, either the brand has, with the influencer's agreement: added advertising directly to the influencer's post; obtained the content produced by the influencer and turned it into an advertisement. The objective here is to: make the brand and the product known; increase awareness; grow demand and ..read more

Undoubtedly, you hear about artificial intelligence every day, just like me. I started to ponder what "intelligent" public relations would look like? Public relations like the ones we practice at NATA PR agency. Here's what came to mind: Intelligent public relations are: Thoughtful; Take the time to analyze the context; Don't follow trends.  Thinking Thinking means making connections. And with the speed of social media constantly streaming content, thinking has become a luxury. A luxury not to be ignored if you have a business that wants to retain its market share. Consulting an "in ..read more

You're probably like me, and you love shortcuts. You may have discovered ChatGPT and the time and money it saves you. And here you are with your new product, program, or service that you're launching in a few weeks, and you want sales to be instantaneous. I understand you! And I would like to promise all our clients that in a few months, dare I say a few weeks, the major media will all be excited and will report and write articles about them. But although humans love the shortest paths, they often need time to adopt novelties and process new information. "How long does it take to get noticed ..read more

As you may know, our program aimed at getting you known and featured for free by journalists and influencers is in its 4th edition. The doors will close on February 13th, and given that I dedicate all my time to managing a relations agency, I don't know when I'll be able to offer this training again. I'm really looking forward to seeing you in class and helping you get known! Because the more people talk about you, the more you are featured on social media and online, the more you'll gain the trust of consumers who will want to buy your products and services. Every day, you see journalists and ..read more