The PR Week
42 FOLLOWERS
PRWeek's regular weekly roundup of everything that matters in the worlds of PR and communications.
The PR Week
10h ago
It’s a solemn week at Dow Jones and its flagship newspaper, The Wall Street Journal, because it marks the anniversary of journalist Evan Gershkovich’s detention in Russia.
For the past 12 months, the media outlet has worked tirelessly to draw attention to Gerhkovich’s situation, alongside his parents, who attended the State of the Union address and sat for interviews with ABC News and other media. On Wednesday, the WSJ held a “read-a-thon” — a 24-hour reading of his work — to mark one year since he was imprisoned.
Ashok Sinha, SVP and head of corporate communications at Dow Jones ..read more
The PR Week
1w ago
The latest guest on The PR Week is none other than MSL’s U.S. CEO, Diana Littman, who talks about her efforts to supercharge Publicis Group’s primary PR firm since she became CEO in 2018.
Plus, the biggest marketing and communications news of the week, including questions about the House of Windsor’s communications strategy; Don Lemon’s interview of Elon Musk; and Unilever’s decision to spin off the outspoken Ben & Jerry’s brand along with its other ice-cream lines.
Follow us: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Sub ..read more
The PR Week
1w ago
The biggest night in PR was bigger than ever this week, as PRWeek toasted the best people, campaigns and organizations both of this year and of the last 25 years.
PRWeek’s team gets together virtually the morning after the show to talk about their favorite moments from the awards ceremony and what work stood out to them in this special edition of The PR Week podcast.
Follow us: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek ..read more
The PR Week
2w ago
The spot starring actor Michael Cera from CeraVe was one of Super Bowl LVIII’s big hits, and now other brands want to know how they can have the same kind of big-event impact.
That’s one insight from Charlotte Tansill, North America president of Ogilvy PR, who joins The PR Week Podcast to talk about the hit Super Bowl campaign that went way beyond a big game ad. She also discusses how Ogilvy’s disciplines work together on a big campaign, and when they partner with other WPP firms.
Plus, the biggest marketing and communications news of the week, such as
Pop-Tarts asking Taylor Swift ..read more
The PR Week
1M ago
The latest edition of the The PR Week Podcast stars Pamela Bourland-Davis — or Dr. Pam to her students — who talks about how PR education is changing to keep up with new media platforms and advancements like AI. Plus, her thoughts on DEI and the biggest issues that students face when they get into the real world.
Then it’s time to recap the biggest marketing and communications news of the week, including Edelman’s full-year 2023 earnings, the PRWeek Healthcare Awards shortlist and Hormel Foods’ new chief communications officer
.
Follow us: @PRWeekUS
Receive the latest industr ..read more
The PR Week
1M ago
Over the years, many game-changing technologies have emerged that have improved both the process and perception of the comms function. At present, though, we are all adjusting to an innovation that will likely have the biggest impact of them all: Artificial intelligence (AI). This conversation with Chad Latz, BCW’s chief innovation officer, will be a true 360-degree study on the topic that is atop every communicator’s mind today. From cognitive AI to actionable insights. From how comms can uniquely benefit from AI to the exciting opportunities around the corner. And, of course, thoughts on mis ..read more
The PR Week
1M ago
How does marketing a product compare to working on a presidential campaign? What’s founding an agency like after years on the campaign trail and in the White House? How should clients approach social media in the age of X?
These are just some of the questions on this week’s podcast for Teddy Goff, a one-time adviser to former President Barack Obama and cofounder of Precision. He also talks about Tucker Carlson’s “interview” of Russian leader Vladimir Putin and gives his take on agencies supporting political campaigns.
Also on the agenda: the biggest marketing and communications new ..read more
The PR Week
2M ago
The challenges of financial sector communications and marketing are well-known, from working in a highly regulated environment to building — and rebuilding — trust with a broad range of stakeholders.
Kevin Windorf helps members of the Financial Communications Society with those topics and much more as the CEO of the organization, as well as serving as chief marketing officer for North America at 2112 Communications.
He joins the latest edition of The PR Week podcast to talk about the work the society does with partners. Plus: the biggest marketing and communications news of the wee ..read more
The PR Week
2M ago
Just yesterday, WPP announced that it is merging its two biggest PR agencies, BCW and Hill & Knowlton, with a goal of completing the combination by July 1. The new agency will be titled Burson.
There’s a lot of work for the two firms to get there, and many other implications for the rest of the agency world. PRWeek’s editorial team discusses all the angles in this special edition of The PR Week podcast.
Follow us: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek ..read more
The PR Week
2M ago
There have been big changes in communications at Starbucks. Just this month, the company named AJ Jones as chief corporate affairs officer and hired Lyft and Microsoft alum Dominic Carr to replace him as chief communications officer.
Jones joins the PR Week podcast to talk about diversity, equity and inclusion initiatives, labor relations and how to navigate social-media-driven corporate crises. Plus, the biggest marketing and communications news of the week, such as executive moves at Yum Brands and Meta, the Kyte Baby crisis and Havas’ B Corp status review.
Follow us: @PRWeekUS
R ..read more