With the mass over saturation of social media marketing, sponsored posts and influencers ruling the pages of every major brands marketing strategies for the past five years, things have gotten pretty boring. But recently we've seen some breakout stars in the form of luxury brands utilising old school guerrilla marketing tactics, so is this form of advertising back? Let's discuss.. Hosted on Acast. See acast.com/privacy for more information ..read more

On this episode Katie delves into all her advice when it comes to being freelance and managing your finances, let's talk accounting! She covers her top advice as well as things she wishes she'd done differently over her 8 years as a PR and a freelancer! Hosted on Acast. See acast.com/privacy for more information ..read more

Much like the world of PR, London Fashion Week is quite closed event, one where the behind the scenes and inner workings are relatively unknown. So when billion dollar brand, Pretty Little Thing announced they were showing, the majority would've taken their word for it.. This is a deep dive into the inner workings of the PR side of London Fashion Week and the implications of Pretty Little Thing seemingly getting in on the action. Hosted on Acast. See acast.com/privacy for more information ..read more

On this episode Katie delves into all her advice when it comes to being freelance and managing your finances, let's talk accounting! She covers her top advice as well as things she wishes she'd done differently over her 8 years as a PR and a freelancer! Hosted on Acast. See acast.com/privacy for more information ..read more

As a PR it's usually an anomaly for Katie to just completely delete an email without so much as a short response. But recently email etiquette has seemingly taken such a left turn and been particularly bad, sparking the need for a rant based episode. What are your reasons to flat out reject an email? Let us know over on Instagram - @theprdepartmentpodcast Hosted on Acast. See acast.com/privacy for more information ..read more

When hearing a popular influencer use the term 'top seller' in reference to a company they were working with, it suddenly dawned on Katie - are influencers the next MLM girlies?! With brands getting more organised in their approach to influencer marketing, and 'influencing' itself getting so saturated with everyone becoming some form of content creator, is the industry organically becoming pyramid shaped? Question is, who's at the top and is this shift conscious? Hosted on Acast. See acast.com/privacy for more information ..read more

Recently a lot of influencer and celebrity brand launches have just felt a little... off. With a wealth of possibility, money at their disposal and hoards of fans ready to buy anything they come out with, why are they getting it so wrong? Katie delves into how influencer and celebrity brands can work behind the scenes, why the launches have felt off and why she thinks the pre-covid way of 'following the stats' just doesn't work anymore. Hosted on Acast. See acast.com/privacy for more information ..read more

Recently Katie was asked her opinion on an ad opportunity that a client had crossed paths with and thought was maybe a good investment to help grow their business. But the question is can you truly buy coverage effectively? This episode explores how the world of ads works, the pro's and con's that come along with the territory, and how to navigate it successfully. Hosted on Acast. See acast.com/privacy for more information ..read more

Let's discuss the latest shift in influencer land, influencers getting jobs. The influencer landscape has changed so much over the past few years, we've seen the biggest boom in people trying to become influencers and wanting to quit their jobs to pursue it full time. So why are we now seeing a trend of influencers getting jobs? Katie discusses the latest shift and why she thinks it's happening... Hosted on Acast. See acast.com/privacy for more information ..read more

If only it were that easy - follow these steps to freelancer bliss... unfortunately it's not. From someone who's dealt with depression, anxiety, burnout, hitting rock bottom on the scale of 'having a manageable life' over and over again, Katie shares her own personal views and thoughts when it comes to forward planning, building your calendar and having a sustainable workload as a freelancer. Hosted on Acast. See acast.com/privacy for more information ..read more