In this episode, Abbie Fink and Dr. Adrian McIntyre talk about visual storytelling with Paul M Bowers. They discuss the nature of the relationship between the creative and the agency, choosing a creative person who is invested in the success of the agency as well as their own gig, and building an ongoing understanding over time. They also talk about the "secret sauce" in a photo or video shoot: the ability of the photographer to coach and create an environment of safety for subjects with whom they’re working, how to direct, how to create the best “performance” from the subject, especially thos ..read more

The phrase "brand ambassador" has become something of a buzzword these days, and who better to represent your brand than the people who work for you? In theory, it's a great concept. But in practice, many business leaders struggle with finding high-quality employees and training them to be effective brand advocates. In this episode, Abbie Fink and Dr. Adrian McIntyre talk about internal and external communications, culture, and what it takes for your employees to become your best brand advocates. Read Abbie Fink's blog post for this episode: "Employees as Brand Ambassadors" If you enjoyed this ..read more

After 18 months of the Covid-19 pandemic, an increasing number of people are attending in-person business events. From media events and brand activations to industry conferences and local networking opportunities, we're seeing a gradual return to the public sphere. But many questions remain. In this episode, Abbie Fink and Dr. Adrian McIntyre share their thoughts on attending in-person events. How do we make decisions about which events to attend? What health and safety protocols are hosts and venues putting in place, and how are they being communicated? Has the nature of small talk changed? A ..read more

In this episode, Abbie Fink and Dr. Adrian McIntyre talk with Melanie Green about law firm marketing and communications. Melanie Green loves working with lawyers and building teams to support them. She currently serves as the chief marketing and business development officer at Fish & Richardson, a premier intellectual property and litigation law firm. With over 20 years of experience in the legal marketing industry, Melanie is an industry leader on client feedback programs and frequent speaker on law firm change management and operations strategies. Prior to joining Fish, Melanie was the c ..read more

In this episode, Abbie Fink and Dr. Adrian McIntyre talk with Samantha Gulick, Director of Marketing for Harrah’s Ak-Chin Casino. Sam is a proud graduate of Bellevue University where she earned a degree in business. She started her career with Caesars Entertainment in June 2014 as the first Marketing Campaign Associate for Horseshoe Baltimore. She then became the Marketing Campaign Supervisor for Horseshoe Baltimore in July 2016. Sam was promoted to Marketing Campaign Manager for Harrah’s North Kansas City in 2017 and then manager for both Harrah’s and Horseshoe Council Bluffs. She joined Harr ..read more

When the whole world seems to be taking sides and voicing opinions on controversial issues, should your organization stay silent? Topics like abortion, gun legislation, or climate change may not be a "PR issue" for your company, but does that mean silence is an appropriate option? In this episode, Abbie Fink and Dr. Adrian McIntyre talk about when and how to take a stand in a contentious media environment, including how to talk to your internal teams about challenging topics. If you enjoyed this episode, please follow the Copper State of Mind podcast in your favorite app. We publish a new epis ..read more

Does your team trust you to follow through? A Harvard Business Review study found that 58% of employees would trust a stranger more than their boss. In this episode, Abbie Fink and Dr. Adrian McIntyre talk about the difference between accountability and authority and share some thoughts about the importance of trust in the workplace. If you enjoyed this episode, please follow the Copper State of Mind podcast in your favorite app. We publish a new episode every other Tuesday. Just pick your preferred podcast player from this link and follow the show: https://www.copperstateofmind.show/listen Ad ..read more

The Olympic Games are not just international sporting events. They have become a platform for discussions about branding, sponsorship, sportsmanship, politics, nationalism, and many other important topics. In this episode, Abbie Fink and Dr. Adrian McIntyre share their thoughts on the Olympics and the lessons we can all learn about teamwork, mental health, and striving to do better together by facing our challenges with grace. Read Abbie Fink's blog post for this episode: "The Olympics is About More Than Athletics" If you enjoyed this episode, please follow the Copper State of Mind podcast in ..read more

Common sense is increasingly uncommon. And when it comes to the media, there’s a lot of common nonsense that circulates all too easily, making it harder and harder for ordinary, well-intentioned folks to find reliable sources of accurate information about the issues we face today. “Media literacy” is more important – and more elusive – than ever. In this episode, Abbie Fink and Dr. Adrian McIntyre are joined by Ilana Lowery of Common Sense Media, a nonprofit 501(c)(3) organization committed to helping kids and families thrive in a world of media and technology. Read Abbie Fink's blog post for ..read more

Whether you're a celebrity, a CEO, or a regular ol' person just going about your business, there's a good chance you've had to apologize at least once or twice in your life. In this episode, Abbie Fink and Dr. Adrian McIntyre talk about the art of apologizing in a sincere and meaningful way -- and why so many people (ourselves included) struggle to do this well. Read Abbie Fink's blog post for this episode: "Is it Enough to Just Say You’re Sorry?" If you enjoyed this episode, please follow the Copper State of Mind podcast in your favorite app. We publish a new episode every other Tuesday. Just ..read more