PR for the Rocket City: Huntsville
The PR Pace Podcast
by Annie Scranton
3w ago
Guess which American city holds the most PhD's per capita? Not NYC, not SF ... it's Huntsville, Alabama and that's just the tip of the iceberg about interesting facts happening in this fine American city. Lucia Cape, SVP of Economic Development in the Chamber of Commerce, joins us to talk about why this city is thriving, in part due to their investment in music as an economic growth tool. Anna Staropoli, freelance writer and editor, also stops by. Anna had just visited Huntsville and we discuss her process for covering the economies of various cities. Enjoy ..read more
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Tax Day PR-- a Conversation with Tax Pro Karla Dennis
The PR Pace Podcast
by Annie Scranton
1M ago
Everyone's favorite day is almost here -- Tax Day! Just kidding. But when you're lucky enough to work with the wonderful Karla Dennis, tax attorney and small business advisor, you're always in good hands. Karla shares her amazing entrepreneurial story with us + how the media and PR has helped her career so much. Personal finance reporter Mary Beth Eastman also stops by to share with us her best tips for working with publicists. Enjoy ..read more
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Inside PR Strategies: Unraveling the Psyche of Terrorism and Capturing Local Stories in Florida
The PR Pace Podcast
by Annie Scranton
1M ago
This week, we interview Dr. Nina Cerfolio, a psychiatrist with a new book out called Psychoanalytic and Spiritual Perspectives on Terrorism. We talk about this terrible reality we're all dealing with, and how, through her work and in writing this book, she offers tips and techniques for using spirituality to cope with terrorism. Next up is Geovany Dias, a reporter with WFTV in Orlando, Florida, who shares his international background and pro tips for working with local TV stations. Enjoy ..read more
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To Wiki or Not?
The PR Pace Podcast
by Annie Scranton
2M ago
How important is Wikipedia in the PR world? Luckily we brought on the person who wrote the book on that very topic! Rhiannon Ruff is the author of "Wikipedia & Crisis Communications" and we explore and break down the evolution of Wikipedia; how important it is for your clients; and how to navigate the clunky and laborious process of editing a page. Terri Huggins Hart, freelance journalist, also joins this week where we talk about her favorite ways to with PR pros. Enjoy ..read more
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PR from the Edges of Earth
The PR Pace Podcast
by Annie Scranton
3M ago
I love this episode so much! Our first episode is with PPR client Andi Cross, who founded + runs Edges of Earth, a two-year global diving mission driving awareness to ocean conservation. Andi had a very successful corporate career in NYC and successfully did the pivot of all pivots when she launched EOE. I know you'll be fascinated hearing about it. Also joining us is Ruksana Hussain, who is the publisher and editor of Traveler and Tourist magazine. Ruksana talks about the job of travel writer + reporter, the state of that industry and, of course, her advice for how publicists can work best wh ..read more
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2024 Trends with Fox's Cheryl Casone
The PR Pace Podcast
by Annie Scranton
3M ago
Fox Business anchor, host and reporter, Cheryl Casone, is our honored first guest of the new year. Cheryl is a trusted source on many aspects of finace and business, including real estate ... she hosts her own show, American Dream Home, on FBN which if you haven't already, you need to check out! Cheryl talks what this year will hold, including -- her prediction that interest rates will drop (yay!). Happy New Year ..read more
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Affiliate Marketing: How to Utilize Pace PR's Newest Service for Product Pitching
The PR Pace Podcast
by Annie Scranton
3M ago
This week's episode is dedicated to our newest service offering, Affiliate Marketing. PPR's Lifestyle SVP Lindsay Ferraro Bennett and Affiliate Stragetist Marissa Pressey dive into this work and how -- if you have a product you want to get press for -- it is an *imperative that you work with an agency that offers affiliate. Check out this interview to learn the ins and outs and if affliate marketing is right for you ..read more
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What's Your Workout? WSJ's Jen Murphy on How to Pitch Her
The PR Pace Podcast
by Annie Scranton
3M ago
This episode is super fun! First up is PPR client Suzanne McKenzie, founder + CEO of Able Made, an active lifestyle brand that inspires healthy living and combines bold design with responsible manufacturing and community outreach. Her founder's story is both sad, yet inspiring and we congratulate her on a successful NYC pop up store opening! WSJ's Jen Murphy also stops by -- for a special interview including PPR SVP Rose Levy, who met Jen years ago in NYC, developed a true connection with her and has successfully pitched her clients into one of the most coveted sections of the paper ..read more
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Meet Marni: the only Wing Girl you'll ever need!
The PR Pace Podcast
by Annie Scranton
3M ago
Buckle up, this week's episode is FUN! Marni Kinrys, founder of the Wing Girl Method, is a beloved PPR client who -- as you may have guessed -- helps men out as a wing girl would, with great advice about communication when you're dealing with the opposite sex. I've never wanted a glass of wine as much as I did during this conversation - I hope you'll have as much fun listening as I did recording! PPR friend Yitzi Weiner also stops by to talk about his online work with some great tips for pitching Thrive and other outlets ..read more
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Surviving the OMG's in Your Media Career
The PR Pace Podcast
by Annie Scranton
3M ago
This week's episode is FUN you guys! PR guru Jeremy Murphy stops by to chat about his hilarious new book, "F*ck Off, Chloe! Surviving the OMGs! and FMLs! in Your Media Career." It's a real hoot, but Jeremy also gives us the real-real on what working in agency life is like. Also, one of PPR's all time favorite clients, Andrew Stoltmann, stops by. He's the king of one-liners on cable news. You don't want to miss this episode ..read more
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