Source: Pexels LLM models hallucinate. Users can coerce politically incorrect responses from LLM models. LLM models are a cybersecurity risk. The better way forward Hallucinations Politically incorrect responses Prompt injection attacks Innovating security Generative artificial intelligence (AI) is defining 2023. Numerous tech companies, including OpenAI and Google, have put out large language models (LLM) that can be used by consumers directly, or integrated into other products via an application programming interface (API). Many companies are rushing to include generative AI into new ..read more

How to gain buy-in for digital signage? What preparations are necessary to establish the setup? Define your audience and determine their desires and preferences What strategies will you employ to generate content? Who will oversee the management of your displays, and when? How will you measure the performance of your digital signage displays? FAQs One of the aspects we appreciate about digital signage is that it promotes fairness. Unlike social media, pay-per-click (PPC), and online advertising, where coverage is often determined by budget, digital signage allows businesses of all sizes t ..read more

What Is Interactive Digital Signage? 4 Advantages of Incorporating Digital Signage for Your Business Increased Visibility and Brand Awareness Improved Customer Engagement Cost-Effective Advertising Flexibility and Customization 4 Types of Interactive Digital Signage for Businesses Touchscreen Kiosks Mobile Integration Augmented Reality (AR) Signage Social Media Integration In today’s digital age, customers have come to expect personalized experiences in every aspect of their lives, including their interactions with businesses. As a result, companies are constantly seeking new and inn ..read more

According to Screen Influence, “Digital signage has a 47.7% effectiveness on brand awareness.” So, what is digital signage? Digital Signage for business is a format for the dissemination of digital content broadcast through different types of screens. As we begin to face the evolution of advertising, we know more often now that consuming through screens, in malls, and shop windows is a great way to reach people. It has overtaken the traditional methods of advertising and has a greater advantage over other conventional media such as TV, radio, magazines, and newspapers. You can easily communic ..read more

Source: Pexels Common issues with digital signages  [hide] Graphical glitches and other errors Factual errors or outdated information Device theft Sabotage or hacking When it comes to digital signages, most businesses think about them from the same perspective they use when executing other collaterals, such as print advertisements. These business leaders prioritize branding: the look and feel of the signage should be faithful to the brand, any elements from the brand bible should be rendered accurately, and the tone of the copy should be consistent with the brand voice. This persp ..read more

Photo: ScreenCloud What is a restaurant digital signage? The digital signage that we see across many industries, is a relatively new communication channel for dynamically displaying on-screen content, such as images, videos, and other engaging information. Do you remember the last time you saw a dynamic information screen at the airport? Or perhaps a kiosk in a shopping mall? These are examples of how a digital signage is used as a form of dynamic display and it is linked to the marketing strategies of businesses. However, a digital signage can be used in more ways than this. For restaurants ..read more

According to Screen Influence, “Digital signage has a 47.7% effectiveness on brand awareness.” So, what is digital signage? Digital Signage for business, is a format for the dissemination of digital content broadcast through different types of screens. As we begin to face the evolution of advertising, we know more often now that consuming through screens, in malls, and shop windows is a great way to reach people. It has overtaken the traditional methods of advertising and has a greater advantage over other conventional media such as TV, radio, magazines, and newspapers. You can easily commun ..read more

What is DOOH? Tech companies like Facebook and Google are pioneers in the world of online advertising. Yet when they want to advertise their newest products or features, they turn to outdoor advertising. Why do these giants choose to invest in this type of advertising? It’s simple: despite all the advantages of online advertising, for a message to get noticed, you have to go through outdoor advertising. What is outdoor advertising? Outdoor advertising includes any visual display media found outside the home. Billboards and signs, advertisements on street furniture (bus shelters, benches, etc ..read more