Visual management is a project management concept based on the power of visual perception. Its main objective is to make the information easier to understand and more memorable for the employees of a company. Visual management has many advantages for project management and contributes to inter-team collaboration ..read more

Point-of-sale digitalization consists of the integration of technological tools in physical stores. It is the result of changes in the behavior and expectations of consumers, who are increasingly inclined to order on the Internet. To make customers want to go to a shop, brands have redesigned their shopping experience to offer them a unique and tailored phygital experience, based on a strong online and in-store interaction and an increased sense of service.  Find out what point-of-sale digitalization is all about, what its benefits are for retailers, and how it can be achieved ..read more

What is employer branding? Employer branding is defined as the overall image that a company conveys to its co-workers, partners, and potential candidates. So it affects the identity and reputation of the firm, the exposure of its values, its organization, and its own culture, both internally and externally. Employer branding is mostly handled by a company’s HR department. It aims to promote the recruitment, but also to optimize the working environment for its current and future employees.  Its main objectives are therefore to ..read more

Internal communication covers all of a company’s communication actions targeted at its employees. Its aim is to circulate information and foster dialogue among employees, bringing them together around a common ambition. To communicate results, to cultivate the sense of belonging of the employees, to strengthen relations with their supervisors or to enrich the overall atmosphere, communication is a motivating and managerial tool. Discover the challenges and benefits of improving internal corporate communication ..read more

Although the luxury sector has been somewhat reluctant to carry out its digital transformation, it is currently the business sector which offers the greatest number of novelties, original experiences and innovations to stand out and attract. As how can it deal with the need to modernise and facilitate access to its products when the core of its identity, its prestige and its attractiveness relies on rarity and exclusiveness? The large luxury brands have been able to demonstrate their characteristic boldness and creativity in digitising the sector. The key feature of digitising the luxury ..read more

Henceforth, the customer experience in physical stores depends on the use of technology. In the store of the future, the consumer will not just come to make a purchase but to enjoy an experience. The store of tomorrow will therefore have to integrate technologies which offer increasingly immersive and personalised experiences, to cater for demanding, ultra-connected customers ..read more

Digital technology has quickly become part of our everyday lives, driven by technologies that are increasingly innovative and which are having a profound effect on our expectations and behaviour. And it is hyper-connected consumers more than businesses which are setting the pace thanks to the web and social networks. The multiplication of communication tools has altered the notion of customer relations which have become increasingly digitised. This realisation is pushing businesses into including and managing these points of contact with the aim of offering a high-quality, instantaneous and s ..read more

The choice of communication channel is a crucial strategic focus for developing recognition and awareness of a company. Increasing visibility, revising your brand image or announcing a launch, irrespective of the specific challenge, the message must be delivered to the right target at the right time. But how can you avoid getting lost given the diversity of the available channels, and, more importantly, how can you choose the best solution according to your objectives? Should a communication plan focus on media or non media communication? Make the right choice thanks to this overview of the d ..read more

Digital signage is a communication channel, championed by many companies whereby multimedia content is shared on screens rather than on traditional static media. The promises of this innovative tool are many, and the return on investment is particularly strong. Learn about the challenges and operation of digital signage, the most widely-deployed marketing strategy in recent years ..read more

The Internet has profoundly revolutionised the way we communicate, cooperate and work in companies by connecting all of an entity’s workers. But many face a significant challenge in implementing their digital transformation: managing to connect all of their deskless employees. The category of workers out in the field is often left out, owing to their lack of an email address or a fixed office. At a time when the digital workplace has become key in increasing productivity, companies have no choice but to bring all their employees on board thanks to digital technology. Check out how to better c ..read more