Our ‘Bridges’ series is also available on our YouTube channel. Subscribe to our channel to get all of our tactics and content, as soon as they’re released. Welcome back to another episode of Bridges, where we embark on the journey to bridge the divide between marketing and finance. Today we're discussing a topic that may be the perfect overlap between marketing and finance, and that is pricing. We’re looking at how both sides, marketing and finance, can use pricing as a tool in their tool belt to help deliver better business outcomes. The easiest and simplest way to improve your gross margin i ..read more

Our ‘Bridges’ series is also available on our YouTube channel. Subscribe to our channel to get all of our tactics and content, as soon as they’re released. Welcome back to another episode of Bridges, where we embark on a journey to bridge the divide between marketing and finance. Today, we are putting into practice the previous eight episodes of learning to help solve the hardest problem facing ecommerce brands today. If you're a business owner, marketer, or finance professional grappling with any year-over-year revenue decline over the last two years, this one’s for you. As we journey through ..read more

Welcome to the second episode of "Outliers," a journey through remarkable ecommerce brands and the outlier ads that propelled them to success. In every episode of this series, we dive into the history of a brand's creative performance to understand just how exceptional some creative is. Then we're going to break it apart and try and understand what we can learn from that individual ad, as well as what It teaches us about how we should think about our creative strategy. Today, we delve into Common Thread Collective’s long-time partner, Igloo Coolers. Igloo Coolers We initially helped Igloo laun ..read more

Our ‘Bridges’ series is also available on our YouTube channel. Subscribe to our channel to get all of our tactics and content, as soon as they’re released. Effective financial planning serves as the bedrock upon which successful businesses are built. This notion is underscored by the insightful conversation between Taylor Holiday and Mark Lupton, Founder & Fractional CFO at Greenhouse Business Advisors. At the heart of this approach lies the recognition that financial planning isn't merely an exercise in number-crunching but a strategic endeavor that guides decision-making across all facet ..read more

Our ‘Bridges’ series is also available on our YouTube channel. Subscribe to our channel to get all of our tactics and content, as soon as they’re released. Welcome to another episode of Bridges, where we strive to forge connections between marketing and finance. In today's journey, we embark on an expedition beyond the P&L, exploring the often-overlooked domains of the balance sheet and cash flow statement. As we delve deeper into this financial landscape, I am reminded of a personal anecdote, one that resonates deeply with the challenges and opportunities presented by the intersection of ..read more

Our ‘Bridges’ series is also available on our YouTube channel. Subscribe to our channel to get all of our tactics and content, as soon as they’re released. As we navigate the complex landscape of ecommerce, two fundamental pillars often stand apart: finance and marketing. Often seen as distant cousins, these two spheres are more interconnected than we often realize. The integration of finance and marketing is not just a trend; it's a necessity in today's competitive ecommerce environment. In this video, we explore the remarkable journey of a thriving ecommerce business, dissecting its financia ..read more

Imagine you’re running an ecommerce business that has raised funding that began in 2021 or 2022, under the promise of driving large, incremental top-line revenue growth. Suddenly, you find yourself in 2024. Your top-line has continued to grow, but at a net-negative cost every month. As a result, available capital begins to dwindle. Nobody will fund negative profitable growth in today’s environment. Suddenly, there's an obligation for your business to be self-sustaining and profitable. The turnaround is not just possible; it's within reach through a strategic overhaul of your Profit and Loss (P ..read more

This is a sponsored post by SARAL in partnership with Common Thread Collective. More influencer training content can be found here. Influencer marketing has shed its old skin. It is no more about celebrities with their large fees and entourages. Today, it's about micro-influencers who pack a punch with their engaged followings, bringing the power of personal endorsement within arm's reach of emerging brands. But many of these emerging DTC brands still fail to take advantage of influencer marketing because they lack a strong strategy. They fumble in the dark for a playbook that doesn’t demand ..read more

Welcome to our new Outliers series, a video series that delves into the success stories of remarkable brands and the outlier ads that propelled them to greatness. If you’ve run Facebook ads or worked inside of a brand for a long time, you know this story … No matter what you try, there is always that one ad that significantly outperforms every other piece of content. Those ads that are 300x the value of every other asset. In this series, we'll dissect ten different brands, dissecting the outlier ads that helped mold them into the industry leaders they are today. By analyzing not just the ..read more

Top-line revenue targets are killing your ecommerce business. That’s a bold statement, I know. Before you dismiss my claim, let me walk you through the most common problem I have seen preventing many ecommerce brands from achieving predictable, profitable growth. Your marketing team has been chasing — and hitting — a top-line revenue goal. So why is your profitability plummeting, despite the upward trajectory of revenue? Many brands find themselves caught in a cycle of overspending to boost revenue, leading to a detrimental impact on new customer acquisition costs. You don’t need revenue, you ..read more