PetSmart is one of the leading pet supplies brands on the market. Whether you’re looking to pamper your pup or pick up a treat for your cat, they’re a popular go-to for one-stop shopping.  Generating $9.7B in revenue in 2023, PetSmart is clearly thriving. Part of this success can be attributed to its loyalty and rewards program—Treat Rewards.  The pet industry giant recently refreshed its program. But were these changes for worse or for better?  What’s new? PetSmart Treats’ loyalty program changes (in 2024) PetSmart recently announced updates to its Treats rewards program that ..read more

If you’re confused because you were sure that Smile.io and Klaviyo launched an integration over 7 years ago, you’re right!  But things in ecommerce are drastically different than they were when that was first launched. It was time to elevate the integration between Smile.io and Klaviyo to create an even better loyalty and marketing automation experience.  What the original integration made possible Starting in 2017, the Smile.io integration with Klaviyo allowed ecommerce merchants to use their Smile Rewards API key to pull static properties about loyalty program members into their K ..read more

Nothing says adventure more than being out in nature, whether in the ocean, a lake, or on a mountain. Rad Revolution (Rad Rev) is a bag shop that offers adventure, travel, wallet, and mini handbags all designed by entrepreneur Mallory Boren from the scenic lake Mallory lives on in Washington State. Rad Rev was born out of Mallory's search for high-quality, gender-neutral baby items, which led her to design bags of all types.  The Challenge: Keeping the community you built engaged Rad Rev launches new bags every Monday, keeping its customers excited for new product drops every week. Rad R ..read more

Editor’s Note: This post was originally published July 11, 2017, and was updated for accuracy and comprehensiveness on April 10, 2024. First impressions are everything, and in the world of ecommerce, it may be your only chance to capture someone's attention. The same goes for making a lasting impression with your rewards and loyalty program. The world’s largest brands have a well-recognizable rewards program that is just as popular as the brand itself.  Your loyalty program’s name sets the tone for new and returning customers and has the power to encourage their participation or turn the ..read more

Tea time is sacred time. Tea drinkers across the globe look forward to the moment when they can take a few moments for themselves and cozy up with a warm cup of comfort. There’s no brand that understands this better than Sloane Tea. Sloane Tea was founded by Hoda Paripoush, one of North America’s first elite certified tea sommeliers. Discover the warmth of a well-brewed success story, where the art of tea drinking and smart loyalty marketing brew together for extraordinary results.  At its core, Sloane Tea insists that tea can be an everyday luxury.    ? “Our customer bas ..read more

Editor’s Note: This post was originally published in 2017 and was updated for accuracy and comprehensiveness on March 22, 2024. Your entire brand experience should work together to deliver the best customer experience possible. This includes your product line-up, promotional campaigns, and loyalty program. Whether you’ve been running a rewards program for a while or you’re relatively new to rewarding your customers, you need to make sure that the rewards and functionality you’re offering meet your needs and your customers’ needs.  If not, it may be time to migrate your loyalty program.&n ..read more

Customers no longer simply appreciate being rewarded for their business—they expect it. Starting an ecommerce store is easier than ever with the rise of ecommerce platforms like Shopify. In a highly saturated market, customers have endless choices of brands to support. The challenge for ecommerce brands is retaining customers and encouraging authentic customer loyalty.  Customer loyalty programs have played a considerable role in fostering repeat purchases. A recent study revealed that 90% of companies offer some sort of loyalty program. If you choose not to provide a program, you risk l ..read more

Imagine the scene; you have a shopping trip planned, but when you look out the window, the weather is truly awful. In the years gone by, you may have needed to cancel your plans. Not anymore. There have been shopping channels since the 1980s, but then the internet came along, and ecommerce hasn’t slowed down since.  Since then, the live commerce sector has grown massively, reaching a value of $1,498.7 billion in 2022 and is forecasted to reach $2,880.3 billion by 2028. You can now buy almost anything from the comfort of your own home. There are multiple platforms, such as, TikTok Shop, A ..read more

Operating an ecommerce business demands a balance between providing the best experience for customers while working behind the scenes to make that happen. Behind the scenes is where you navigate the complexities of growing the business, being strategic, and finding the best tools to support your business.  As an ecommerce business, there is a range of different types of software, technologies, and apps you need to help run your business to its full potential. Each piece of technology should help grow your business and be the best partner that ultimately meets and exceeds your needs.  ..read more

Every successful DTC brand starts with a “why.” Why did the founder create the brand? Why should customers care? Why should you shop from this store over a competitor?  For Diamond Art Club (DAC), founder Angie Shehaj’s “why” was to find a creative outlet that offered respite from a demanding work life. “As a busy professional, finding time for self-expression was a challenge. Everything changed when I discovered my passion for diamond art!” Combine cross-stitching and paint by numbers and you have diamond painting. Diamond Art Club sells diamond art craft kits. Angie created Diamond Art ..read more