Have you joined the podcast trend yet? If you have, you’re far from alone. Stats show that 42 percent of Americans listen to podcasts every month. Perhaps you’ve even decided to take things further and launch a show. In that case, you’ll want the best podcast publishing tools. However, with so many podcast software options, it can feel overwhelming. Some podcast tools are best for beginners, while others are for the more advanced. Then there are the basic, free podcast tools and the more expensive equipment, with a steep learning curve. There are also multi-functional tools, while others only ..read more

Everyone is flocking to YouTube. Okay, so not quite everyone, but 122 million visitors every day is pretty good going, don’t you think? There’s no doubting the success of the video channel, which leaves you with just one problem. How can you get noticed among the crowd? Well, it’s not complicated. A YouTube thumbnail can help you stand out and help your video gain significant traction. And I mean “significant.” According to Google, 90 percent of the best-performing YouTube videos have custom thumbnails. A coincidence? I doubt it. That’s how important a YouTube thumbnail is, and that’s what I ..read more

If you’ve been following digital trends, then you know TikTok has taken the world by storm. The viral dance challenges, the trendy DIYs, the insightful tutorials—there’s a seemingly endless stream of engaging content. It’s no wonder people spent almost 25 hours per month on it in 2021. But, behind every viral video, an algorithm decides who sees what. It’s like the wizard behind the curtain, and today, we’re pulling back that curtain. How do some videos get millions of views in just a few hours while others languish in obscurity? Can we really decode the TikTok algorithm, and if we do, can we ..read more

This blog was written by Mackenzie Moore, Influencer Marketing Manager at NP Digital. Have you tried influencer marketing? Have you found it overwhelming? Well, there may just be a solution to that now: ChatGPT. Yes, I’m talking about “that viral AI thing” that everyone’s obsessed with because it feels like it can do pretty much anything you ask it to. Well, it turns out that includes its ability to increase the influencer capabilities of your team. But before we get into that, let’s make sure we’re on the same page. What Is Influencer Marketing? Influencer marketing is simply a marketing str ..read more

Threads has been around for more than a week and the last reported numbers show there are over 100 million users on Threads. Not too shabby for a new social network. People thought it was impressive how ChatGPT crossed 1 million users in five days… but Threads by Instagram blew everyone out of the water, and even Facebook didn’t expect it to do this well early on. Now one thing that is certain is that Threads is going after Twitter directly. But the question is, at least from a marketing standpoint, what’s going to get you more views and engagement? Twitter vs Threads By Instagram When Threa ..read more

If you’re using social media, you should be measuring it—but don’t measure just for the sake of having metrics. Instead, measure your social activities so that you can learn what’s successful, what isn’t, and how you can improve. In this post, we’ll help you get started with social media measurement for your organization by addressing these questions: How do you measure social media success? How do you decide what social media metrics to track? How do you calculate those metrics? How do you interpret the numbers once you have them? What Is Social Media Measurement? Social media measurement ..read more

Are you trying to grow your presence on Snapchat? With the likes of Instagram and Facebook dominating social media, it’s easy to overlook it. However, it’s certainly worth a look, with 383 million active users on the platform daily. Snapchat has other advantages, too. While Instagram is fantastic for showcasing products and edited “best versions,” Snapchat kills it at offering that more immediate, raw feel when it comes to presentation. The social platform may take a bunch of heat from critics who compare it to Instagram’s astonishing 1.35 billion users, but they’re dead wrong. While the two ..read more

Twitter is a great place to grow your business, but things move very quickly on the platform. The average lifespan of one tweet is only about 24 minutes. Over 6,000 new tweets are sent every single second. The shelf life of one tweet is four times shorter than anything you post on Facebook. This makes it hard to get your messages to stick and make an impact. It’s easy to get lost in the crowd. That’s why your tweets and Twitter marketing strategy must pack a punch to get people to take action and pay attention to you. But it can be hard to know exactly what techniques work and which ones are ..read more

Social media marketing can easily take up your entire day if you let it. Before you know it, you’re going down the rabbit hole of reading posts from your favorite brands—skipping from page to page and channel to channel. Two hours go by, and you’ve got nothing to show for it. Paying attention to your audience takes time, too. Replying to everyone who interacts with your content is tough. Engaging like a real human takes time. Plus, let’s face it: Sometimes, mining the endless scroll of content and interactions on social is the last thing any of us wants to do with our time. However, social me ..read more

Twitter is a powerful tool for businesses and individuals alike. It’s a platform to share news, connect with customers, and communicate ideas. For those of us who tweet a lot, like me, what’s the easiest way to find old tweets? Maybe you tweeted a brilliant business idea last year, but you can’t remember what it was. Or perhaps you remember making a particularly witty comment and want to see how many retweets it got. It could be that you want to find and delete old tweets. Maybe you tweeted something inappropriate, or you just want to start fresh. Or even to highlight how things have changed ..read more