Instagram won the praise of creators everywhere when they announced on April 30th that they are restructuring the algorithm to better favor original creators on the platform ..read more

A few months ago, Adam Mosseri, the head of Instagram, shared that direct messages on Instagram were now a key metric in algorithmic preference ..read more

Here’s the thing, when Meta says do something, you should do it. Regardless of all the reasons I’m about to share with you in this blog post, Meta has said that they are focusing heavily on direct messaging on Instagram. Just like back in the day when Facebook groups were the “thing” and if you wanted reach, you had to have a FB group… well Instagram wants you in the DMs, so slide on in there ..read more

Chances are you’ve noticed that engagement is down on Instagram. Less likes, less comments, less website clicks, and honestly, less reach overall. The thing is, this is the case for everyone, not just you. And while, to some extent, there’s “nothing” you can do about that, there are some things you can do to get better results on Instagram ..read more

If you’ve noticed your Instagram engagement is down, well, you’re not alone! It’s down for everyone, across the board. The reality is that engagement has taken a hit on Instagram in recent years – and it’s totally understandable. So, first, let’s talk about why and how engagement is down. Then let’s figure out if yours is really as bad as you think it is. Engagement on Instagram today, in early 2023, is about 0.9% on average. Back in 2020, it was about 3%. So, yes, it’s taken a hit ..read more

Finally. Seriously. After allllll these years, Instagram was like, hey, yes, you can more than one link in your bio! Yay! Or is it that exciting? Is it helpful ..read more

One of the biggest dilemmas for marketers on Instagram is which type of professional account they should choose: Business versus Creator. Of course, Instagram doesn’t make it “easy” on us. For the most part, there aren’t major differences in how the two accounts look or interact within Instagram. But there are significant differences in a couple of areas that make us really want one or the other ..read more

Yes, if you’ve noticed that you’re not getting as much reach from your hashtags on Instagram, you’re not alone! But it’s probably not what you’re thinking ..read more

While Instagram Reels are still a significant focus for the platform and they still generally perform well for most… it’s no shock that overall reach and views are DOWN on Reels these days. There’s a number of reasons for this, including ..read more

Oh. Em. Geeeee! I mean, we knew it was inevitable we'd hit this milestone but Instagram/Meta has been super tight lipped about user numbers. The last update they gave us was when IG hit 1 billion monthly active users - back in 2018 ..read more