Knowing the location of their target market enables marketing professionals to start conversations, send personalized messages, and effectively build their companies’ brand image. In the conducted by Lawless Research, marketers said they enjoyed the following advantages when they incorporated location data in their marketing tactics ..read more

This post will give you more concrete ideas about using between 12 and 24 million e-commerce sites worldwide. And by 2040, studies predict that e-commerce sites will account for 95% of all purchases. That would mean even stiffer competition. And market players must therefore seek better strategies to get a good chunk of shoppers’ budget. strategies and consequently improve your bottom line ..read more

While location-based targeting works well in marketing, advertising, cybersecurity, and other business processes, it also serves its purpose for cybercriminals. Location-based cyberattacks exist, too. In this post, we explored some of the ways that cybercriminals target users based on their location. that are more effective than larger ones. Email and website content can be further personalized based on a target’s IP geolocation. Besides, IP geolocation data strengthens a company’s ..read more

Since its role in augmented reality (AR) and cybersecurity is growing, there is no doubt that geolocation should see a higher adoption rate in other industries as well. To support this statement, this post takes a closer look at location-targeted ad budgets are expected to soar from US $26.5 billion this year to US $38.7 billion in 2020. As further proof of the rising influence of geolocation marketing, a separate study by Factual revealed that 8 out of 10 marketing professionals rely on location data for their campaigns ..read more