MarTech: Laying the groundwork for AI in MOps: How to get started
Greg Kihlström The Agile Brand Blog
by Greg Kihlstrom
2d ago
This article was written by Greg Kihlström for MarTech. Read the full article here. As artificial intelligence technologies rapidly advance, marketing teams are tasked with integrating these powerful tools into their existing operations. However, this transition can be daunting, especially if your MOps function was established before the rapid rise of AI. In this first article of our four-part series, we’ll outline the fundamental steps for incorporating AI into MOps, paving the way for the subsequent articles to delve deeper into planning AI integration with people, process, data and platform ..read more
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Personalization enhances marketing effectiveness
Greg Kihlström The Agile Brand Blog
by Greg Kihlstrom
4d ago
Personalization enhances marketing effectiveness by creating a more personalized and tailored experience for customers. This is especially important in the B2B space, where sales and marketing need to work together to effectively reach and engage potential buyers. One of the key benefits of personalization is the ability to identify critical moments in the buyer's journey and deliver the right message at the right time. By analyzing data and understanding customer behavior, B2B marketers can personalize their marketing touchpoints to ensure that they are providing the most relevant and impactf ..read more
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CX Lead: 4 Types Of Customer Data You Should Be Using
Greg Kihlström The Agile Brand Blog
by Greg Kihlstrom
1w ago
This article was written for The CX Lead by Greg Kihlström. You can read the original article here. It's a cliché, but knowledge is power—and that's certainly the case when it comes to your customers and your ability to understand what they want, as well as when, how, and where they want it. In a 2022 survey by Econsultancy and Adobe, 74% percent of leading marketing organizations consider themselves effective at collecting first-party customer data, and 68% are using this data to personalize experiences.  In this article, we'll look at 4 key types of customer data and how you can leverag ..read more
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CustomerThink: Improving Customer Loyalty Through Data Minimization
Greg Kihlström The Agile Brand Blog
by Greg Kihlstrom
1w ago
This article was written by Greg Kihlström for CustomerThink. Read the full article here. Despite living in an era data is heralded as the new currency, a counterintuitive movement is gaining momentum among forward-thinking marketers and CX professionals: data minimization. For business leaders, understanding the pivotal role of data minimization in the modern marketing and CX landscape is no longer just an option; it’s an essential strategy for stewarding trust and enhancing customer experiences. The Unseen Power of Less Data At first glance, the appeal of accumulating vast reservoirs of cust ..read more
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Contextual personalization in physical retail
Greg Kihlström The Agile Brand Blog
by Greg Kihlstrom
1w ago
Contextual personalization in physical retail refers to the practice of tailoring the shopping experience to individual customers based on their specific context or situation. This approach takes into account various factors such as location, time, weather, and customer preferences to deliver personalized and relevant content or offers. In the digital world, contextual personalization has become increasingly common, with online retailers using data and algorithms to customize the shopping experience for each user. However, the challenge lies in bringing this level of personalization to the phy ..read more
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On the importance of customer lifetime value
Greg Kihlström The Agile Brand Blog
by Greg Kihlstrom
2w ago
Importance of customer lifetime value. Customer lifetime value (CLV) is a crucial metric for businesses to understand and prioritize. It refers to the total revenue a customer is expected to generate over the course of their relationship with a brand. By analyzing and optimizing CLV, businesses can better understand the value of each customer and make informed decisions about marketing strategies, customer acquisition, and retention efforts. One of the main reasons why CLV is important is that it provides a long-term perspective on customer relationships. Instead of focusing solely on short-te ..read more
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The importance of optimizing and personalizing customer touchpoints
Greg Kihlström The Agile Brand Blog
by Greg Kihlstrom
2w ago
When customers have more options and higher expectations than ever before, optimizing and personalizing customer touchpoints has become crucial for businesses. The customer journey consists of every interaction a customer has with a brand, from the initial awareness and consideration stage to the purchase and post-purchase support stages. Each touchpoint along this journey can either strengthen or weaken a customer's loyalty and advocacy. To effectively manage the customer journey, businesses need to align their goals with the customer's goals. This means understanding what the customer wants ..read more
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Positive customer dialogue builds trust and engagement
Greg Kihlström The Agile Brand Blog
by Greg Kihlstrom
3w ago
Positive dialogue builds trust and engagement. In a highly competitive environment, where brands are constantly vying for attention, it is crucial for businesses to establish a meaningful connection with their customers. This connection goes beyond simply sharing information or pushing products; it involves engaging in a genuine dialogue that builds trust and fosters a lasting relationship. Traditionally, marketing has been about storytelling, but over time, it has devolved into a one-sided monologue. Brands collect data on customers' preferences, behaviors, and interests, with the aim of send ..read more
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CustomerThink: Mapping Measurement of Customer Lifetime Value to Financial Performance
Greg Kihlström The Agile Brand Blog
by Greg Kihlstrom
1M ago
This article was written for CustomerThink by Greg Kihlström. Read the full article here. The strategic management of Customer Lifetime Value (CLV) has become increasingly critical for securing both short-term gains and long-term financial performance in the enterprise. Both first-hand findings and recent research sheds light on the nuanced relationship between effectively measuring and improving CLV and its consequential impact on an organization’s financial performance. This article will discuss how modern businesses can leverage CLV insights to foster financial success. CLV represents the t ..read more
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Better marketing outcomes rely on better data
Greg Kihlström The Agile Brand Blog
by Greg Kihlstrom
1M ago
Good data drives better outcomes. This statement holds true in various industries, including digital advertising. In today's digital age, where data is abundant and easily accessible, advertisers have the opportunity to leverage this information to enhance their advertising strategies and ultimately achieve better results. So, what exactly do we mean by "good data"? Good data refers to accurate, reliable, and relevant information that helps advertisers achieve their goals. It plays a crucial role at every stage of a campaign lifecycle, from targeting and insights to budget allocation and measu ..read more
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