The 2024 Sports Technology Awards Shortlist announcement achieves two things. It makes over 100 brands across the industry very, very happy and for those of us fortunate enough to see all the entries, it is an unrivalled insight into what is happening in the world of tech-led innovation. This year’s shortlist isn’t just a list; it’s a declaration that the relationship between technology and sports isn’t some passing fad; the sectors are now indelibly linked in a relationship that is set to expand even further. But where are the big changes? Unsurprisingly AI is calling a lot of shots, however ..read more

The STA Group is joining forces with Jobbio’s Amply network to offer job seekers and employers a platform that connects the best talent with the right opportunities. The STA Group has long been at the forefront of championing tech-led innovation in sports globally and celebrating some of the most cutting-edge brands in sport. This latest announcement sees the creation of a bespoke job board, created and powered by Jobbio’s Amply network, adding to The STA Group’s owned sites and channels. Changing the Game By linking this niche audience with the latest opportunities sportstech has to offer, Jo ..read more

London, 24th January 2024 – The Sports Technology Power List 2023 has been unveiled, showcasing the most influential and innovative brands in the global sports technology landscape. Red Bull Racing, a trailblazer in the industry, has emerged as the undisputed leader, securing the top position on the prestigious list for the first time. Compiled annually by The STA Group, The Sports Technology Power List recognizes and celebrates the contributions of 100 brands from around the world, encompassing all major facets of sports business and elite performance. The fourth edition of the list is the re ..read more

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EDGE Sound Research is redefining audio and the fan experience INDIANAPOLIS, Ind. – Sports Tech HQ announced today that California-based EDGE Sound Research will expand with a location and demo center in Indianapolis, leveraging the world-class sports ecosystem and rapidly growing tech industry in the city and state.  EDGE Sound Research is redefining audio and the way fans experience it. With their patent-pending “embodied sound” technology, fans are able to hear and feel every moment in sporting events, concerts and other entertainment settings. The technology utilizes hardware attached ..read more

Our yearly report summarizes and explains some of the most influential and important tech-related trends in sports for those with a professional stake in the sector. As with previous years, the chapter subjects are selected to fast-track senior sports executives through topics that might not be featured in mainstream sports and business media. In a short time, The Review has garnered industry respect as an authoritative resource, achieving thousands of downloads since publication. It is now viewed as required reading for industry commentators and senior figures across the sports sector with th ..read more

The first of The STA Group’s Great Debate lunches took place in September at the Kia Oval, with 100 delegates from a wide range of sporting bodies present. Here, our MC John Inverdale, summarizes his take on the debate. This was the first in a series of events focussing on current and, more crucially, future issues that will dominate the sporting landscape. The issue of ownership of individual athlete data provoked a lively debate – with strong opinions voiced on both sides of the proposition. How much of what athletes do on the field of play, and away from it in terms of training and/or medic ..read more

Sports coaching for elite athlete performance has undergone significant developments and adaptations over the past 12 months. With advancements in technology, sports science, and a greater emphasis on individualized training, coaches have been able to maximize the potential of their athletes and achieve outstanding results. In this article, we will explore some of the key trends and approaches that have shaped sports coaching for elite athlete performance in the past year. One prominent trend in sports coaching has been the integration of data analytics and technology. Coaches now have access ..read more

Over the past 12 months, the landscape of sports broadcasting has undergone significant changes with the rise of Over-the-Top (OTT) platforms. Traditional broadcast networks and OTT services have competed fiercely for the attention of sports fans, leading to innovations and advancements in the way sports content is delivered and consumed. Traditional broadcast networks, such as ESPN, NBC, and Sky Sports, have long been the dominant players in sports broadcasting. They have enjoyed exclusive rights to major sporting events and leagues, leveraging their extensive networks and production capabili ..read more