In this engaging session, we will uncover real-life examples and success stories that showcase the transformative impact of data-driven strategies. We are thrilled to announce we have some leaders in the print industry joining us: - Elly Chichester, Chief Marketing Officer, Allied Printing Co. - Dan Cornelius, Director of Integrated Marketing, Think Patented - David Rosendahl, President, MindFire, Inc. Tune in as we dive into topics such as personalization, data utilization, predictive analytics, trends in direct mail, creative formats, AI, and so much more. Benefit from their vast experience ..read more

Join us for an exclusive webinar where legends in the industry come together to reveal the untold secrets of empowering your legacy sales team and equipping them with the art of selling integrated marketing/omnichannel solutions with print. Are you ready to take your enterprise accounts to new heights, gaining more loyal and stickier clients, and even tripling your print volume? Imagine being the sole printer your enterprise accounts turn to, becoming an indispensable partner in their success. The key lies in offering data-driven direct mail and integrated marketing solutions, but how can you ..read more

Over the course of the webinar, we will explore the topic Preparing for the Enrollment Cliff: What Higher Ed Needs to Know that informs and educates the market on how to connect with the right students for your university. In this session, our panelists will break it all down and discuss four hot topics: How to prepare for the enrollment cliff The critical importance of defining the right target students How to address changing demographics and diversifying enrollment The surprising digital technology that can supercharge enrollment You’ll get straight answers from three leaders in higher educ ..read more

In this session, our panelists break it all down and discuss what is needed to leverage best-in-class 3D Print manufacturing processes with these five considerations: 1] Why it is imperative to write an effective proposal to convince the required executives and the technical team that new 3D print technology is a worthy investment. The need to justify the expenditure. 2] The importance of designating a project lead and the value they bring to achieving a practical implementation. 3] The project leader’s ability to focus on part development that leverages the additive manufacturing cell effecti ..read more

Direct Mail is under attack. Whether paper or envelope shortages, increasing pressure to demonstrate ROI, or digital ads stealing more of the marketing budget, there’s no escaping the uncomfortable reality most mailers and their clients face. And yet, a growing number of leading Direct Mailers have learned to employ an unusual and differentiated Direct Mail offering that starts with adding a Personalized URL (“PURL”) and Personalized QR Code (“PQR”) to the printed Mail. While simple on the surface, everything you don’t see makes a significant difference in helping these mailers not only acquir ..read more

Listen to this Episode of Pixels & Ink to hear Ethan Sigmon, Instagram Expert and Founder of socialinsight.io, share how to best leverage Instagram to market your products or services, and increase leads and sales ..read more

In this Episode of Pixels & Ink, we had the opportunity to interview Jason and Chris from The Paid Search Podcast about the advertising network which they believe to be the best bang for your marketing buck. Tune in to hear tips, tricks, best practices, and strategies from two guys who have over a decade of experience creating and running Google AdWords campaigns. They're certified, funny, and have a wealth of knowledge to share. Whether you're a first-timer or a daily practitioner, this Episode is a must-listen for you ..read more

In today's episode, learn the secrets of exhibiting at a tradeshow and turning a profit -- including a Lead Gen tactic that involves voice messages and your marketing team at Headquarters. Curious? Tune in today's episode to find out more ..read more

Printers and Agencies return to Industry Trade Shows. What are the five things you should be ready for? Much has changed, but the value is still there. Are you excited to see people again? This is still a great way to get your message out! RESOURCES MENTIONED IN THE EPISODE Join the Texting Community: Text Dave at: 1 (949) 506-5835 Or click this link: bit.ly/DaveRosendahl View the post: https://mindfireinc.com/podcast-2/ Add a comment here ..read more

Pixels and Ink Series: About Facebook Content Welcome to the second episode of a three-part series about the most widely viewed content on Facebook. I want to help you understand how Facebook works and why this is important to you as an OptiChannel practitioner. I suggest that you listen to all three, in order. In these Podcasts, we talk about what type of content people see, the top domains getting traction, the most clicked on links, and all sorts of data you need to know. I have gone through literally hundreds of pages of information and investigated how Facebook works. How does Facebook de ..read more