Are you feeling the pressure of constantly creating fresh and unique content? There is no doubt that keeping your audience engaged with super exciting content can be a challenging task.  However, what if I tell you that there is an ultimate solution to this problem? Indeed, you will be more than happy to know that.… Read More »Mastering the Art of Repurposing in 2024 The post Mastering the Art of Repurposing in 2024 appeared first on Automata ..read more

Jasper accelerated the AI writing tool landscape in 2022 with an impressive round of funding, but there are many Jasper alternatives that offer expertise in specific areas for marketers. For example, some Jasper alternatives specialize in generating ad copy, some in email marketing material, some in content repurposing, and others in long form blog writing. … Read More »Top Jasper alternatives for marketers to try in 2023 The post Top Jasper alternatives for marketers to try in 2023 appeared first on Automata ..read more

So I bet you’ve heard of these AI writing tools. Depending on who you ask, they’re either going to change the way marketers produce content forever, or they’re only useful for generating low quality SEO content. The more you look into the technology and tools built on top of it, you’ll probably come to the… Read More »Ultimate guide to AI writing tools for marketers in 2023 The post Ultimate guide to AI writing tools for marketers in 2023 appeared first on Automata ..read more

Content repurposing is one of the most discussed marketing strategies that “everyone must do.” Taking a quick scan across the LinkedIn and Twitter marketing gurus, most of them will say that repurposing old content is the fastest and smartest way to consistently output new content. And it makes sense. Why not look back to your… Read More »Automata launches new self-service Content Repurposing software The post Automata launches new self-service Content Repurposing software appeared first on Automata ..read more

Content repurposing strategies help convert marketing assets into content for different stages of the buyer’s journey through the marketing funnel. For example, bottom-of-the-funnel (BoFu) content can be repurposed into multiple pieces of content for the top of the funnel. However, be careful how you do it, as your audience and channels are likely to be very different. BoFu content like case studies, eBooks, and white papers are some of the best formats to repurpose. They… Read More »Repurposing bottom-of-the-funnel content The post Repurposing bottom-of-the-funnel content appeared first ..read more

Case studies are perfect assets to add to your content repurposing strategy. They are rich in product detail and allow readers imagine themselves in the shoes of a successful customer. By clearly defining the key characteristics of the Subject, the problem, solution, and outcome of the engagement, a prospective customer can extrapolate the experience of working with your company to their own needs and use cases. When it comes to repurposing marketing content, you have… Read More »Tutorial: How to repurpose a case study The post Tutorial: How to repurpose a case study appeared first on Aut ..read more

Companies like Cybereason publish an enormous amount of content. From white papers to webinars, there’s no shortage of cybersecurity content covering the latest breach, zero day exploit, or new approaches to securing your organization. The variety of content formats and objectives offers some challenges for implementing a repeatable content repurposing strategy, but it also offers a huge opportunity to reach a wider audience more consistently if implemented correctly. Content formats at Cybereason Content at Cybereason… Read More »Content repurposing opportunities at Cybereason The post C ..read more

Content repurposing is an important part of any content strategy, especially one that primarily deals with technical content like Cybersecurity. With the enormous effort required to create technical marketing assets like white papers, ebooks, case studies, webinars, and blog posts, it’s important to get the most value out of every piece of content.  This might look like spinning out several blog posts from a single white paper or scheduling a series of LinkedIn posts based… Read More »Content repurposing for Cybersecurity companies The post Content repurposing for Cybersecurity compa ..read more

Creating content from customer interviews is a great way to make sure you’re addressing the needs and interests of your target audience. After all, your ideal audience is composed of your current and prospective customers. They may not be ready to buy from you now, but consumers of your content may be ready to buy from you in the future, so it’s important that they are aware of your solution and how customers are using… Read More »How to interview your customers to create new content The post How to interview your customers to create new content appeared first on Automata ..read more

AI writing tools can help you write more efficiently and creatively. It can also help you kick writer’s block and establish a repeatable content repurposing and distribution framework. With the wide variety of tools available thanks to recent advancements in AI language technology, you have a number of platforms to choose from ranging from low price points for freelancers and small startups with limited functionality to high price points with a myriad of features and… Read More »What are AI writing tools and how can they improve your writing? The post What are AI writing tools and how can ..read more