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When considering developing your business and bringing it to a new level, expanding to a new market is one of the main ways to do so. Enormous consumer base, high profitability potential, and a good chance to create demand – all that comes while expanding into European markets, which include around 500 million people with superior living standards and high purchasing power. However, to access and thrive in European markets, firms must overcome several obstacles, including linguistic and cultural differences, regulatory compliance, labor laws, and GDPR. Payroll and worker compensation in Euro ..read more

Europe has also seen an increase in digital and marketing agencies, which are divided into growth, design, development, and more, with the emergence of innovative companies. There is no one-size-fits-all approach, but marketers still need to balance local and pan-European capabilities. To explain what it is that these companies do differently when it comes to European marketing, we decided to show 5 of the most interesting strategies that have come this year ..read more

The European Pet industry has continued to show considerable growth. As of 2022, the global pet care industry was valued at $261Bn, with Western Europe and North America contributing to the largest portion of the industry’s growth. Europe’s pet care market was valued at more than $40bn and is expected to grow by a CAGR of 6% between 2022 – 2027. The pet care market in Europe is considered to be one of the most prominent markets globally, hence providing reasonable opportunities for pet product suppliers ..read more

The Italian market has been one of the strongest European markets when it comes to pet food and care. With Zoomark international happening from 15th May 2023 till 17th May 2023, in Bolognafiere, the market is even becoming more attractive to not only Europeans but also non-European pet food suppliers. There were different trends that were presented at Zoomark but the most common trend at the show was the growing interest of pet owners in improving their pet’s nutrition as they do their own ..read more

As businesses expand globally, they face the challenge of managing employees in different countries, each with its own set of employment laws and regulations. One approach to managing this is to set up entities in every country where they want to operate, but this can be a costly and time-consuming process. An alternative solution is to use an Employer of Record (EoR) provider. The benefits of using an EoR include cost and time savings, compliance with local laws and regulations, local expertise and support, reduced risk, and flexibility and expansion opportunities. In this blog, we will dis ..read more

The European veterinary market has grown to become the world's second-largest animal health market and is expected to increase by 6,4% between 2022 and 2027. The growth in the market is anticipated to be fuelled by rising pet adoption, the growing prevalence of animal diseases, and the increase in preventative care. Pet owners in Europe have focused on improving the health and welfare of their animals helping pave the need for veterinary healthcare services.  Germany, France, and the United Kingdom are anticipated to foster growth in the market due to their sizeable pet population.  ..read more

Medical device manufacturers who want to sell their devices on the European market are required to comply with ISO 13485. This is an internationally recognized standard for quality management in the medical device industry that was designed based on ISO 9001. For medical devices that incorporate software or standalone software, the IEC 62304 also demands a Quality Management System (QMS and recommends an ISO 13485.  In this blog article, we will focus on the reasons why manufacturers are required to comply with ISO 13485 when placing their medical devices on the European market ..read more

As businesses expand globally, they face the challenge of managing employees in different countries, each with its own set of employment laws and regulations. One approach to managing this is to set up entities in every country where they want to operate, but this can be a costly and time-consuming process. An alternative solution is to use an Employer of Record (EoR) provider. The benefits of using an EoR include cost and time savings, compliance with local laws and regulations, local expertise and support, reduced risk, and flexibility and expansion opportunities. In this blog, we will dis ..read more

According to Globe Newswire, the European tradeshow market is continuing to show positive growth and is projected to reach $10Bn by 2027 from $8.7 in 2022. This is a great opportunity for all potential exhibitors and attendees to learn, grow and explore new ways to be competitive in the European market. Hence for non-EU manufacturers who want to enter or continue growing in the European market, it is important to consider attending tradeshows within Europe. Our business development manager, Simone Buiting explained the importance for North American manufacturers to be present at industry-focu ..read more