What is earned media? In simplest terms, earned media is when you or your product is mentioned in the media without paying for it. The mention could be when a reporter quotes you as a source in an article or broadcast segment. Or maybe your PR efforts resulted in coverage in social media posts, best-of lists, or product reviews. Earned media coverage is a priceless third-party endorsement. How Earned Media and PR Helps Build Your Brand What others say about you is invariably more convincing and authentic than what you say about yourself. That’s the value of earned media. You can’t purchase or ..read more

With so many media outlets, digital publications, and social media channels, it’s easy to minimize the most important media outlet of all—your own!  Your personal website, and the content and resources hosted there, are essential for supporting your connection to your audience. Learn how to develop your owned media strategy and benefit from the control it offers you over your digital media and audience base.  Owned, Rented, and Earned Media  Whether you realize it, your content strategy is split into three different categories: owned, rented and earned media. These categories co ..read more

For many business leaders, social media is a primary form of communication with their followers. They leave the marketing to the professionals in their business and simply reach out to their personal audience via Twitter or LinkedIn.  While social media is a component of content marketing, it is just one of the three media categories: owned, earned media and rented media. By learning to leverage these media categories, you can secure your connection to your audience and widen the reach of your messages.  Owned, Rented, and Earned Media  Each form of traditional and digital media ..read more

Thought leadership is the ability of an individual/company to inspire and lead others to reach both professional and personal goals. Just because you’re in a position of authority, doesn’t mean you’re automatically a thought leader in your field.  Thought leaders have the rare combination of authority and influence in their field of expertise. Becoming a thought leader is something worth striving for, for all business leaders.  Many leaders have a grasp on how to be influential, but few have true authority in their field. At Forbes Books, we specialize in helping business leaders bec ..read more

Whether your book launch is weeks away, or a year away, a successful book launch requires planning. Notoriety, visibility, and positive reviews don’t happen overnight—making your preparation all the more important.  To help you make the most of your book launch, we’ve created this guide, leveraging insider advice straight from our book promotion plan at Forbes Books.  Your Pre-Launch Checklist: Explore your book launch to-do’s at a glance.            Set your book launch date           Coordinate a promotion plan with your publ ..read more

When it comes to conducting business, your reputation as a leader and your company’s reputation online can make or break a sale. This is especially true for businesses that depend on the reputation of their leaders to attract more clients.  To grow your business, you need to grow your reputation. There is both an effective and underlooked method of accomplishing this—leveraging media services.  Enhance Your Company Reputation  Word-of-mouth referrals may have sufficed for your business in the past, but most prospects want to confirm your expertise before signing up for your serv ..read more

Choosing just 10 books as the most inspirational books for business women to read in 2022 is much harder than it sounds. There are thousands of books to choose from, so we picked our list based on 4 characteristics. The topic of the book, the credibility of the author, the reviews of the book on Amazon, and the relevance to business women. How We Choose Our Books? Most of our team members at Advantage have read each book listed below. I only put books on the list that are recommended by our illustrious team of marketers, writers, publishers, and PR. Topic of the book– each book needs to ..read more

Podcasts are nothing new. The average consumer is well aware of the availability of podcasts to enhance their industry knowledge, ingest news, or simply provide entertainment. As a business leader, you know the popularity of this medium, but you wonder if podcasting is worth it? Is the result worth the time, resources, and investment?  Ultimately, you have to decide if this auditory medium is the best fit for your customer base and demographic. To help you make this decision, we’ve created a list of relevant statistics on podcasting.  The Podcasting Demographic If you’re wondering wh ..read more

As the leader of your business, you’re always seeking innovative ways to promote your business and grow your prospect base. While there is significant benefit to be found in familiar marketing strategies, such as paid advertising or content marketing, the path forward demands innovation. At Forbes Books, we’ve developed Hero Profiles to support your business’ exposure by using your most underutilized asset—your loyal clients.  Building Trust with Prospects  While brand visibility is essential to growing your name recognition and expanding your client base, it isn’t the only factor in ..read more

Leadership comes in many forms, but one thing in common with all leaders is their insatiable ability and desire to learn. I’ve come up with 9 books for lifelong learners that will help inspire learning.  As the great Albert Einstein once stated, “Once you stop learning, you start dying.” As harsh as Mr. Einstein appears to be here, he’s making the point that if you stop learning new things, you’ll be left behind… like the dead.  As a former high school and college educator, I’ve read hundreds of books in my lifetime. The impact of reading on my life has led me from soldier, high scho ..read more