Writing a book is one of the most effective ways to build your personal brand and Authority as a thought leader in your industry. However, to establish yourself as the go-to Authority in your field, you must ensure your book accomplishes the following goals: Shares a specific message to achieve your desired purpose or outcome Reaches your target audience Communicates your message in the appropriate style and tone to enhance its impact Working with an experienced developmental editor can help you attain the desired outcomes for your book. When you publish a book through Forbes Books, you will ..read more

This is Meet the Experts! Conversations with Authority Architects—the brilliant minds behind some of the most successful book publishing, digital strategy, and content creation projects in the world. In this series, you’ll get to learn their secrets, their strategies, and their stories. This blog has been taken from content on our podcast series, Meet the Experts, hosted by Joe Pardavila. You can listen to the podcast in its entirety here. Ready to meet this week’s expert? Meet Megan Elger Megan Elger is the Creative Manager of Publishing at Forbes Books where she leads the team of talented de ..read more

This is Meet the Experts! Conversations with Authority Architects—the brilliant minds behind some of the most successful book publishing, digital strategy, and content creation projects in the world. In this series, you’ll get to learn their secrets, their strategies, and their stories. This blog has been taken from content on our podcast series, Meet the Experts, hosted by Joe Pardavila. You can listen to the podcast in its entirety here. Ready to meet this week’s expert? Meet Nate Best Nate Best is a developmental editor at Forbes Books where he’s overseen the editing of countless inspiring ..read more

This is Meet the Experts! Conversations with Authority Architects—the brilliant minds behind some of the most successful book publishing, digital strategy, and content creation projects in the world. In this series, you’ll get to learn their secrets, their strategies, and their stories. This blog has been taken from content on our podcast series, Meet the Experts, hosted by Joe Pardavila. You can listen to the podcast in its entirety here. Ready to meet this week’s expert? Meet Laura Rashley Laura Rashley is the Associate Managing Editor at Forbes Books. Laura is not only a brilliant editor bu ..read more

This is Meet the Experts! Conversations with Authority Architects—the brilliant minds behind some of the most successful book publishing, digital strategy, and content creation projects in the world. In this series, you’ll get to learn their secrets, their strategies, and their stories.’ This blog has been taken from content on our podcast series, Meet the Experts, hosted by Joe Pardavila. You can listen to the podcast in its entirety here. Meet Samantha Miller As an Authority Advisor, Samantha Miller is the key in connecting our services with our Members. She empowers our Members to boost the ..read more

In the rapidly evolving world of business, where innovation leads and markets fluctuate with increasing speed, the power of a well-told story cannot be underestimated. It’s these stories in books that inspire, guide, and foster a sense of connection and understanding among entrepreneurs, CEOs, and business enthusiasts alike—and they start with a strong book outline. A meticulously crafted business book outline is the foundation of a successful business book. It transforms initial concepts into a structured, navigable path with purpose. Yet many aspiring authors dive into drafting manuscripts w ..read more

When it comes to share of voice, there are many voices telling you what to do. I’ve created this guide to help business leaders calculate their share of voice and leverage their metrics for greater brand awareness and relevance. What Is “Share of Voice”? Share of voice represents the amount of attention you or your brand have in the marketplace relative to your competitors. Commonly, this is measured by advertising spend and metrics that calculate the amount of attention being devoted to your brand divided by the total voice of the category. The metric illuminates how much your brand is mentio ..read more

While many advise against judging a book by its cover, the book cover design is the gateway to its universe. In the book publishing realm, where reader attention is scarce, the cover serves as the entryway to the narrative. This article explores the multifaceted importance of a good cover design, highlighting its creative significance and role in driving sales. As the creative director at Forbes Books, I have witnessed first-hand the transformative power of a well-crafted book cover design. The front cover is the initial encounter with a book, enticing readers to explore the world hidden withi ..read more

New York Jan. 2, 2024 — Let Me Save You 25 Years: Mistakes, Miracles, and Lessons from the Lovesac Story, by Shawn D. Nelson, is now available. The book is published with Forbes Books, the exclusive business book publishing imprint of Forbes, and is available on Amazon today. Described by Sir Richard Branson as “a highly entertaining read filled with valuable lessons for anyone starting a business,” Let Me Save You 25 Years is a tale so striking, honest, and sometimes humiliating that it must be true. Nelson, the founder and CEO of Lovesac, details the u ..read more

CHARLESTON, S.C., Jan. 30, 2024  — Renée Barnstone has been named Chief Financial Officer for Advantage Media, effective January 2, 2024. In her new role, Barnstone is charged with leading and scaling the Company’s financial and technology needs to support its growth. Her duties will include leading financial operations, infrastructure, and technology, and advising on organic and inorganic growth initiatives. “I’m thrilled to partner with Renée to help lead the charge as we continue to advance our growth and profitability goals,” said Advantage Media Founder & CEO, Adam ..read more