Artificial Intelligence (AI) technology is transforming every industry, allowing enterprises to enhance performance, improve productivity and gain insights from data. A recent study by analyst firm IDC found that 71% of survey respondents are using AI tools in their organizations, and 22% are planning to do so within the next 12 months. As more and more companies adopt AI technology, IDC expects worldwide spending on AI solutions to grow to more than $500 billion in 2027. The digital events technology sector is being transformed by AI. Event tech platforms are increasingly harnessing the ..read more

As events continue to be a hub of excitement and collaboration for many, it’s important to be aware of the impact they present. Understanding the amount of greenhouse gas (GHG) emissions produced and how much waste is being expelled during an event is just one of the steps in creating a more sustainable path going forward.  Sustainability is more than environmental action, it has four pillars. Environment is one focus area and the other three focus on Human, Social and Economic improvement.  While attendees can try their best to be cognizant of these and refrain from wasting what the ..read more

As we all navigate the shifting scientific studies, expectations and regulations around business and sustainability, environmentally-focused events stand out as lighthouses of innovation and green practices.  What are environmentally-focused events? These are trade shows, exhibitions and conferences that aren’t just events. They’re opportunities. They’re your chance to dive into the world of sustainable events to learn, connect and come away inspired. Let’s walk through the highlights of these events and discover how you can bring their insights into your work.  1. Discover Renewable ..read more

Events are a critical part of the corporate ecosystem, and especially the marketing ecosystem. However, as valuable as events are for forming long-term business partnerships and ensuring loyal customers are provided with a unique experience, there are considerations to be made around environmental impact.  On average, event attendees produce over four pounds of waste per day. While event professionals have taken the right steps to reduce their environmental impact, there’s still progress to be made. While some factors, such as carbon emissions from travel, are difficult to control, there ..read more

Event cancellation insurance is a specialized insurance that provides financial coverage for organizations if they must cancel, postpone, abandon or relocate an event. It is essential for organizations hosting trade shows, conferences, concerts, festivals, celebrations or sporting events to maintain event cancellation insurance to improve their chances of recovering their losses if they cannot hold an event. Obtaining full insurance coverage is often impossible under the “inability” definitions in these policies, which mean either a “physical inability” (the facility is no longer operational ..read more

As marketing trends continue to cycle, the importance of consumer trust remains constant. However, the rise of influencer marketing and social media has changed the dynamic between consumer and brand trust. With immediate access to product reviews, promotional codes and influencer testimonials, it’s easier than ever for consumers to learn about new brands and products.  Over the years, marketers have witnessed the relationship between B2C companies and influencers flourish, so much so that influencer marketing is expected to surpass $34 billion this year. Though the influencer market rema ..read more

Artificial Intelligence (AI) technology is transforming every industry, allowing enterprises to enhance performance, improve productivity and gain insights from data. A recent study by analyst firm IDC found that 71% of survey respondents are using AI tools in their organizations, and 22% are planning to do so within the next 12 months. As more and more companies adopt AI technology, IDC expects worldwide spending on AI solutions to grow to more than $500 billion in 2027. The digital events technology sector is being transformed by AI. Event tech platforms are increasingly harnessing the ..read more

As events continue to be a hub of excitement and collaboration for many, it’s important to be aware of the impact they present. Understanding the amount of greenhouse gas (GHG) emissions produced and how much waste is being expelled during an event is just one of the steps in creating a more sustainable path going forward.  Sustainability is more than environmental action, it has four pillars. Environment is one focus area and the other three focus on Human, Social and Economic improvement.  While attendees can try their best to be cognizant of these and refrain from wasting what the ..read more

In January, the Exhibitions & Conferences Alliance (ECA) released its 2024 public policy agenda.  The headline: ECA is ‘all in’ on supporting government policies to help you attract and train the business events industry’s future workforce.  Why? Our industry has a skilled workforce shortage. But it’s not just us. Our country has a skilled workforce shortage, and working together, we can make a difference.  How is ECA helping? In Washington, DC we are advocating for two bipartisan bills in Congress with the potential to be game changers for the industry. Bipartisan Workforce ..read more

It's impossible to imagine even a mid-sized event without the support of an event management platform or app. However, the tools designed to enhance customer experience can sometimes lead to headaches for event organizers and overall dissatisfaction by exhibitors and attendees. Let’s explore the nine most common event tech problems and how to solve them. 1. Poor Networking Opportunities People attend business events primarily for the chance to network with industry peers, decision-makers and fellow professionals, so make sure your event app has a powerful networking tool. Features such as ..read more