What is a hybrid display, and is it the ideal solution for your trade show program?What is a hybrid trade show display?Do a Google search for “trade show booths” or anything similar. Just about every manufacturer will claim that their booth design is a “hybrid.” What does that mean, and do they have good reason to claim that? Let’s discuss this.For decades, the exhibition industry has featured two main types of booths:Portable/modular exhibits: Including pop-ups, modular laminate, and panel disp ..read more

Targeting Everyone vs. Targeting Those Most Likely to Buy from YouThere’s a way to grow your business that is affordable, efficient, and effective. It’s to focus on your target market – the people most likely to buy from you. The alternative is attempting to cast the widest net to “catch” as many customers as possible. This will lead to wasted marketing dollars, as not everyone will care about your product or service if they have no interest in it.Think of it this way: the best fishermen k ..read more

A well-designed trade show display can leave a lasting impact on showgoers. Here are some of the best trade show displays of 2019.The best trade show displays don’t necessarily need to be the flashiest or most expensive. Oftentimes, the most memorable exhibits are those that make the viewer feel something unexpectedly or stand out in a certain way from the competition. Here we highlight some of the best trade show displays of 2018 and explain how you too can make a kick-ass booth for your next e ..read more

What is a hybrid display, and is it the ideal solution for your trade show program?What is a hybrid trade show display?Do a Google search for “trade show booths” or anything similar. Just about every manufacturer will claim that their booth design is a “hybrid.” What does that mean, and do they have good reason to claim that? Let’s discuss this.For decades, the exhibition industry has featured two main types of booths:Portable/modular exhibits: Including pop-ups, modular laminate, and panel disp ..read more

Whether you're preparing for a charity event, a trade fair, or any promotional event, you want to make sure you're entirely visible to your target audience. Custom table covers are ideal for this type of occasion. If you're looking for table covers but don't know where to begin, read our definitive guide to custom table covers and throws and how to use them.What exactly are table covers?Table covers, also known as table skirts, throws, runners, or tablecloths, are table coverings that can ..read more

Targeting Everyone vs. Targeting Those Most Likely to Buy from YouThere’s a way to grow your business that is affordable, efficient, and effective. It’s to focus on your target market – the people most likely to buy from you. The alternative is attempting to cast the widest net to “catch” as many customers as possible. This will lead to wasted marketing dollars, as not everyone will care about your product or service if they have no interest in it.Think of it this way: the best fishermen k ..read more

The world has evolved over the past few years and so have the means of advertisements. Historically, newspapers were the sole source of print advertisement, nowadays we have got so many options, including freestanding digital signage that can make your ad campaign a success. No matter how much you invest in Google ads and digital advertising channels, there are still a number of people who still believe in traditional methods. Whether you are advertising a discount offer on a clothing bran ..read more