Capturing the attention and interest of attendees at trade shows requires a well-designed and thoughtfully executed attendee journey. By mapping the journey throughout your exhibit, you can ensure that every interaction aligns with your brand's messaging, values, and objectives. Here are the essential steps to develop a compelling attendee journey that maximizes engagement and creates a positive in-booth experience. Cet article It’s Not Just a Layout; It’s an Attendee Journey est apparu en premier sur Entourage X ..read more

There was increased anticipation and expectation for CES (Consumer Electronics Show) attendees this year, who were eager to see how AI (Artificial Intelligence) was implemented on the show floor and how it’s developing across industries. Since 2022, it’s been the trending topic that many brands are investing in and developing innovative solutions for their clients. It was clear that companies understood the assignment and came to CES this year with an impressive repertoire of activations where AI plays an integral role.  Cet article How CES 2024 Showcased AI and Immersive Tech for Person ..read more

It’s the start of a new year! The time when we return from holiday break, after relaxing and disconnecting for at least a few days. January also brings CES, the largest consumer electronics show on the planet. Hundreds, if not thousands, of people have been preparing the stage for CES over the last few weeks, including the activation of thousands of digital experiences to wow attendees and make a memorable brand experience.   Cet article CES 2024: How Will AI Transform the Trade Show and Experiential Industries? est apparu en premier sur Entourage X ..read more

In a world where creativity is often pigeonholed into narrow definitions, confined to the realms of artistry or dismissed as a frivolous pursuit, its profound significance often eludes us. Yet, beneath this surface perception lies a powerful force that underpins the very fabric of our society. Cet article Navigating on the Edge of Chaos: Unlocking Creativity est apparu en premier sur Entourage X ..read more

Summer is a great time to promote your brand and connect with your customers, employees, and partners. There are many events whether it is outdoor events, trade shows or festivals that you can use to distribute promotional items that will boost your visibility and loyalty. Here are some examples of summer events and the customizable promotional items that you coud give. Cet article Spring & Summer Promotional Items: The Ultimate Guide for Any Occasion est apparu en premier sur Entourage X ..read more

Despite representing the most significant investment in the marketing budget, most exhibit marketing programs are often treated as mere checklists rather than strategic initiatives. To compound the issue, marketers are not provided with the time or tools to measure and enhance their exhibiting program. However, by embracing a data-driven approach and incorporating measurement into the attendee journey, marketers can understand and enhance the value of their exhibiting program. Here are six of key benefits to effective exhibit measurement. Cet article It’s Not Just ROI; It’s Your Future est ap ..read more

Spring and summer are the perfect seasons to promote your brand with fun and useful items that your customers will love. In this time of the year, promotional items can be especially usefull as they can be tailored to the season and the needs of your audience. Here are our top 10 picks for the best promotional products for the warmer months. Cet article How to Promote Your Brand with 10 Awesome Items for Spring and Summer est apparu en premier sur Entourage X ..read more

Today marks a pivotal moment in our company’s journey as we proudly announce our transformation into Entourage X. We are thrilled to share a momentous announcement with you – formally known […] Cet article Embracing the Next Chapter: Skyline Entourage rebrands as ‘Entourage X’ est apparu en premier sur Entourage X ..read more

Swag packs, comprised of carefully curated promotional items, offer a multitude of advantages for companies aiming to stand out. Cet article Swag Packs: A Strategic Approach to Company Branding est apparu en premier sur Entourage X ..read more

Incorporating sustainability into your giveaways not only aligns with the growing green movement but also enhances your brand's image. Cet article Sustainable Promo Items: A Guide to Eco-Friendly Choices est apparu en premier sur Entourage X ..read more