Trade shows are brimming with potential. Attending as an exhibitor can earn you new industry contacts and new clients and customers. And it can raise the profile of your company and brand. But you can’t just show up on the trade show floor and expect the leads to pour in. How will people know you’re there? How will they know whether it’s worth it to find you? To make the most of your trade show investment, it’s important to develop and execute a trade show marketing strategy that meets your specific trade show goals. Before the Show: Prepare to Succeed 1. Understand Your Target Demographic Ins ..read more

Trade shows are brimming with potential. Attending as an exhibitor can earn you new industry contacts and new clients and customers. And it can raise the profile of your company and brand. But you can’t just show up on the trade show floor and expect the leads to pour in. How will people know you’re there? How will they know whether it’s worth it to find you? To make the most of your trade show investment, it’s important to develop and execute a trade show marketing strategy that meets your specific trade show goals. Before the Show: Prepare to Succeed 1. Understand Your Target Demographic Ins ..read more

Three main types of exhibits are used at trade shows: custom, rental, and portable. Portable displays provide easy transportation and setup options, and they can be used on and off the trade show floor. Trade show booth rentals are custom-built, but your company doesn’t own them. Custom trade show exhibits are a different breed: They are significant investments of energy, time, and creativity, designed specifically for a company’s needs and branding, and meant to last many years. They are essential for businesses looking to make lasting impressions at industry events. With the right design and ..read more

Trade show booth rentals have become an increasingly popular choice for businesses looking to make a strong impact at industry events. These rental solutions offer a range of benefits, from cost-effectiveness and flexibility in design to convenience in logistics. Learn more about: The advantages of opting for trade show exhibit rentals The reasons companies choose custom rental solution over purchasing their own booths, such as budget considerations or changing marketing strategies The customization options available for rental exhibits that allow you to create truly unique displays that capt ..read more

Buying a custom trade show booth is a valuable investment. But sometimes it makes more sense to rent rather than buy. The good news is, renting a trade show exhibit lets you access the benefits of exhibiting without a major financial investment or worrying about the logistics of ownership. Once you’ve decided that you want to rent an exhibit, you’ll need to find an exhibit rental partner. This company will provide the rental booth that supports your trade show success, so it’s important to make this decision with care. 1. Determine Your Trade Show Needs You don’t know what you need in a trade ..read more

Content creation is an important part of marketing, and trade show marketing is no exception. Do you, like many trade show exhibitors, have a hard time with content creation? ChatGPT and AI tools like it could be event tech game-changers. Using ChatGPT for trade shows can help you organize your thoughts; generate ideas; and come up with drafts that you can turn into polished, show-worthy content. What Is ChatGPT? ChatGPT is a language model that uses artificial intelligence (AI) to generate humanlike text that reads as though it were created by a real person. It was developed by OpenAI, the Sa ..read more

There are lots of ways to increase the impact of your trade show booth. Sponsorship is one of them—but does it always make sense to become a sponsor of the trade shows you attend? It’s best to take sponsorship on a case-by-case basis. Whether or not it’s valuable depends on the event itself, as much as the specific trade show sponsorship ideas and perks are available. How Trade Show Sponsorship Works Sponsorship is a common feature of the event industry and an important source of revenue for many events. Most trade shows have sponsors. Even smaller niche events may have at least one or two. If ..read more

Exhibiting at a trade show means a busy time for you and your trade show team. There’s a lot to do, and it’s easy for some details to be overlooked. Don’t let your trade show email marketing campaign be one of them! Email marketing remains one of the most important ways to keep in touch with existing customers and reach out to new ones. But like any aspect of trade show marketing, email marketing works best when you have a plan. How to Build a Successful Event Email Marketing Plan Your trade show email marketing plan should have two stages: before the show and after the show. In the weeks befo ..read more

When you’re bringing a new product to market, one essential part of the process is to present your product to its target audience. Where, when, and how you choose to do that is key to maximizing your product launch marketing strategy. One effective option is to launch the product at a trade show. For many companies, this provides the perfect mix of target audience and press to ensure maximum publicity potential. But it’s important to do it right. What steps should you take to launch a new product at a trade show? Find out. Why Launch Your New Product at a Trade Show? At any given trade show, a ..read more

When you’re bringing a new product to market, one essential part of the process is to present your product to its target audience. Where, when, and how you choose to do that is key to launching your product to maximum effect. One effective option is to launch the product at a trade show. For many companies, this provides the perfect mix of target audience and press to ensure maximum publicity potential. But it’s important to do it right. What steps should you take to launch a new product at a trade show? Find out. Why Launch Your New Product at a Trade Show? At any given trade show, a large ma ..read more