Last Updated on October 11, 2023 by Marketing Genome During trade shows, every booth strives to capture attendees’ attention and make a long-lasting, positive impression. At Marketing Genome, we know choosing the right partner can make all the difference between people walking by your setup or flocking to the area to get up close and personal. That’s why we don’t just create booths — we craft unforgettable experiences that drive results.  Here are seven reasons why you should choose Marketing Genome as your trade show booth partner. Proven Experience and Expertise: With over a decade of ..read more

Last Updated on September 15, 2023 by Marketing Genome For some, the number 13 comes with a ton of superstitions. And while this year marked the thirteenth time Marketing Genome was a part of San Diego Comic-Con, there was nothing unlucky about it.  Over 150,000 comic book culture fans listened to panel events, dressed up as their favorite characters, met fellow comic fans, and checked out their favorite brands’ booths during the unforgettable four-day event. We were lucky enough to work behind the scenes with some of these brands, helping them plan their marketing campaigns and create t ..read more

Last Updated on July 19, 2023 by Marketing Genome If you’ve recently decided to elevate your company’s marketing efforts with a custom trade show booth, the next step is finding a company whose design process works for you. At Marketing Genome, we have an expert team that will guide you through each step of our simple, accurate design process. Though we know you’re in safe hands, you may still have questions about our process before you work with us.  Learn more about our trade show booth design process and how we make it as easy as possible for you.  How long does the process take ..read more

Trade shows have proven to be an extremely beneficial marketing strategy for businesses. However, costs can add up quickly when you think about everything that goes into planning and attending one. When determining your budget, you have to remember the costs associated with the things you can’t see. Many people factor in the price of designing and manufacturing the booth itself but tend to forget about intangible items, like shipping and labor.  What should you consider when budgeting for a trade show? Shipping Costs The cost of shipping a trade show booth depends on various factors. For ..read more

When preparing to exhibit your brand at a trade show, it can be overwhelming having to manage every aspect of it. Instead of worrying about designing, transporting, setting up, and taking down your booth, you should focus on how you’ll engage with attendees at the event. When you work with a company that offers full program management, you can rely on them to do the heavy lifting, which will help you have a stress-free trade show experience. Learn about the benefits full program management has to offer: Comprehensive Services Working with one full program management vendor that offers a wide ..read more

As a trade show exhibitor, staying current with the latest booth design trends is crucial to remaining competitive and attracting potential customers. Aside from your product or service offerings, your booth’s appearance can significantly impact how much traction and engagement you’ll get at the event. Incorporating the latest design trends helps you stay ahead of your competitors, showcases your brand as innovative and forward-thinking, and makes your booth stand out amongst the crowd. Do you want to know what’s popular this year? Here’s what’s trending in trade show booth design and experie ..read more

As a trade show exhibitor, one of your main goals should be to have a booth that makes you stand out from the competition. The more people you draw into your booth, the more opportunities you will have to capture new leads from interested attendees. While there are plenty of ways to create an eye-catching exhibit, one way to do it is by incorporating unique aspects into your booth’s design. Discover what’s available.  Graphics and Wall Coverings Including graphics is a must if you want to show off your brand, attract attention, and entice attendees to enter your booth. Though colorful br ..read more

After deciding to take your brand to the next level by investing in a custom trade show booth, you must figure out what size and style would benefit you the most. Each size has pros and cons, so you should keep your brand’s needs, goals, and budget top of mind when determining which is best for you. Before making your final decision, learn more about the benefits and disadvantages of different trade show booth dimensions. 10×10 Booths If this is your first time taking your brand to a trade show, the 10×10 booth is a good beginner option. The lower cost of this booth will allow you to test how ..read more

The 2022 San Diego Comic-Con was a huge success, with more than 130,000 fans of comic book culture in attendance. During this four-day event, attendees had unforgettable experiences sitting in on panel events, cosplaying, meeting with other comic fans, and visiting the booths of their favorite brands. Lucky for us, we had the opportunity to work behind the scenes with several brands, helping to plan their experiential marketing campaigns and create their Comic-Con booths.  Here is a recap of Marketing Genomes’ experience at San Diego Comic-Con 2022: When was San Diego Comic-Con? This yea ..read more

Pop-up shops are beneficial for businesses in a variety of different ways. They’re a great way to test out new locations before committing to a lease, experiment with new products, increase brand awareness, or drum up excitement around a particular event or time period, like the holiday season. However, pop-up shops are only successful if you plan them logistically.  Here are five tips to help you prepare a successful pop-up shop. Determine Specific Goals To plan a successful pop-up shop, first, you must generate a list of goals. Perhaps your business is primarily online and you want t ..read more