Are financial services sexist?
Deloitte UK Tech Blog
by Deloitte UK
1y ago
This article is part of the Human Stories series from Deloitte’s Fusion team. It’s where we delve into people’s lives to understand their emotions and motivations around money and financial decisions. Gender bias within Financial Services (FS) is already on the agenda at Deloitte. We’ve spoken about the lack of support for women setting up FinTech and other entrepreneurial businesses, and how the investors and their money so often passes them by. In the world of start-ups, the global FinTech founder community is still dominated by men. In 2021, female-run startups attracted only 2% of VC ..read more
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Are financial services sexist?
Deloitte UK Tech Blog
by Deloitte UK
1y ago
This article is part of the Human Stories series from Deloitte’s Fusion team. It’s where we delve into people’s lives to understand their emotions and motivations around money and financial decisions. Gender bias within Financial Services (FS) is already on the agenda at Deloitte. We’ve spoken about the lack of support for women setting up FinTech and other entrepreneurial businesses, and how the investors and their money so often passes them by. In the world of start-ups, the global FinTech founder community is still dominated by men. In 2021, female-run startups attracted only 2% of VC ..read more
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From UX Writer to Content Designer, Let’s Be Clear About What We’re Asking For
Deloitte UK Tech Blog
by Deloitte UK
1y ago
By Chloe Tsang Image sourced from https://themeisle.com/illustrations/ I’ve seen dozens of job postings for content professionals. The titles are wide-ranging, from UX Writer to Copywriter (even the occasional UX Copywriter), Content Designer to Content Strategist and beyond. Some organisations do a good job of precisely identifying and defining the responsibilities of each title. The problem arises when a company tries to expand the concept of one role — say, a UX Writer — to encompass the activities of another, like a Content Strategist. In academia, there’s a name for this: It’s called ..read more
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The hubris of design
Deloitte UK Tech Blog
by Deloitte UK
1y ago
By Josh Burraway At Deloitte Digital, we frequently talk about designing for the human experience. Implicit in this idea, then, is that designers must understand what an experience is like for a person in the present, at the same time trying to construct new kinds of experiences in the future. The designer, whether it’s for a physical or a digital product/service, must be comfortable straddling these time zones. One of the big problems, though, that has beleaguered the design field is that all too often, designers get bogged down in their own psychological, social and bodily experien ..read more
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First things first, let’s define value
Deloitte UK Tech Blog
by Deloitte UK
1y ago
By Ana Garcia, Natasha Kaul and Lydia Loh Photo by Riccardo Annandale on UnsplashBut before we do… a quick recap In Lydia Loh’s article The Future of Operating Models, she introduced a definition of an operating model as an: ‘articulation of how parts of an organisation work together to create value and achieve its vision’. Following that article, we have had readers wanting to engage with what “creating value” means and wanting to apply these concepts to their organisation. In this second article of three, we focus in on what this means for an organisation and how it could ..read more
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RocketTrucks serverless fleet management
Deloitte UK Tech Blog
by Deloitte UK
1y ago
by Oliwia Widuto Cover photo by Marcin Jozwiak on Unsplash X Lab is a curious team of creative technologists which sits in Deloitte Digital, born out of the need to explore the impact of new and unproven technology on customer experience. We quickly develop working prototypes that test user desirability and technical feasibility, collaborating with industry experts across Deloitte and our clients to test the market viability. At the end of 2021, X Lab joined forces with our Cloud Engineering experts to respond to an electric vehicle brief with a unique request. The prototype we creat ..read more
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There Is No Deep Down
Deloitte UK Tech Blog
by Deloitte UK
1y ago
By Alexander Cole Image created by Zahraa Akhtar (Experience Designer at Deloitte) One of the best revelations I’ve had about product and service design came from a woman having a heart-to-heart with a talking horse. For those who haven’t seen it, Bojack Horseman is a deceptively poignant show that often slips in surprising moments of depth and humanity under the guise of talking animals in Hollywood. The titular character, Bojack, is having a reckoning over years of poor decisions and wasted relationships. At the breaking point, he appeals with his biographer, who knows the full catalogu ..read more
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Gen Z are doing finance their way. Are we ready for the challenge?
Deloitte UK Tech Blog
by Deloitte UK
1y ago
This article is part of the Human Stories series from Deloitte’s Fusion team. It’s where we delve into people’s lives to understand their emotions and motivations around money and financial decisions. AT A GLANCE: Gen Z are a window into the future Younger people lead the charge in seeking change in the world. With strong values and beliefs, Gen Z seek authentic relationships and have high expectations of the organisations they choose to engage with. They are digital natives Gen Z struggle to identify with and accept the world created by the generations before them. So they ..read more
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How service blueprints evolve through the design process
Deloitte UK Tech Blog
by Deloitte UK
1y ago
By Alex Wotton Service blueprints are a fantastic design artefact for communicating how a service works for users. They are delivered by the service design process–which is all about designing complete ‘end-to-end, front to back’ experiences. The best way to imagine a service blueprint is by considering how an architect designs plans for a building. A service designer creates a diagram that illustrates the plan for the service, that includes the structure (the number of steps and interactions involved), the people (who engages with the service and why) and technology (what do people use t ..read more
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Has our obsession with empathy gone too far?
Deloitte UK Tech Blog
by Deloitte UK
1y ago
By Michelle Aker Image sourced from https://unsplash.com/ Empathy has reached the method equivalent of a buzzword. It’s become a de facto element of design proposals, with little thought or reflection as to how feasible or helpful true empathy will be to the project. This approach runs the risk of missing actual user needs by over-relying on an imperfect method. Officially, Oxford Languages describes empathy as the ability to understand and share the feelings of another. Unofficially, I’ve often heard people describe empathy as the ability to put yourself in another’s shoes; to feel what ..read more
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