Background One of the pressing problems organizations encounter today is to understand customers’ needs. And this goes beyond having beautiful designed personas or bringing your offers as fast as possible to your end customers. Our clients’ strategic and experience design projects suggest that what keeps leaders up at night is to solve the right problems for the right customers. So, why is meeting customers’ needs proven to be harder to achieve? From the strategic standpoint, rushing to create solutions and not taking enough time in problem space to truly understand and identify untapp ..read more

Background Challenges are an inevitable part of every business, but how a company tackles them speaks volumes about its commitment to growth and innovation. ABBank, a prominent player in the banking industry, is no stranger to challenges, especially when it comes to finding customer-centric solutions that drive business growth. No matter which roles you’re playing, become more customer centric, collaborative and creative, to solve the right priority problems for the right customers is now our mission. How We Helped Doodle with practical experience in Design Thinking and a deep unders ..read more

Background When the leading mobile financial service provide had a purpose to design one of Vietnam’s first merchant-centric mobile apps to enable their success, they started a reflective roadmap to answer the fundamental question “What is it that Vietnam’s merchants truly desire at the end of the day?”. “How might SmartPay fill that role?” “How might we design a digital solution that help enable their growth and success, embedded at every minute of their operation?” As an empathetic “built with merchant at heart” brand, Smartpay decided the best route to create a new experience to help t ..read more

Background Prudential, one of Vietnam’s market leaders, went beyond customers’ feedback and surveys to improve customers’ satisfaction. The insurance brand knows creating moments that matter the most to their customers will help build strong connections and increase happiness for their valuable assets, the customers. Together with Doodle, Prudential Customer Experience Team, Research Team, and various stakeholders, put our minds and heads together to design a new customer experience journey. The project design’s goal was very clear: How might we create stickiness and happy customer moment ..read more

Background Sonatus is an exciting, new modern office space in downtown Ho Chi Minh City with a distinctive blend of global and Japanese inspirations. With its sophisticated, elegant design, Sonatus is where visionaries and industry leaders will find a reflection of their true self and inspiration to achieve their goals and ambitions together. How We Helped Where did we first step into the story? Right at the beginning. Using the 3 steps “Look again. Understand. Doodle”, we explored the challenges and desires of different stakeholders, including external potential customers bef ..read more

Background Pfizer, one of the world’s leading innovators in pharmaceutical space, had enormous plans to accelerate the company’s growth and value by the year 2025. Pfizer’s management deliberately set these intimidating goals to stimulate the team’s creativity and push them to innovate in ways that Pfizer Vietnam haven’t before. After Vietnam’s long and hard-fought battle with the COVID-19 pandemic and society returning to its norm, Pfizer found it vital to seek out a new approach of breaking down their new challenges and strategizing for it. With the help of Doodle Design, Pfizer were ex ..read more

Background In May of 2021, Doodle Design, with the partnership of YCP Solidiance and Mekong Capital, assembled 40 leading professionals across Vietnam’s healthcare industry, with the vital goal of enhancing the quality and efficiency of care provided to the population. How We Helped Flash forward to October of 2022, after the nation’s hard-fought battle with the COVID-19 pandemic. Doodle Design, Roland Berger, Papaya Insurtech, and Viet Capital Asset management teamed up to co-organize the next iteration of Healthcare Reimagined Vietnam. This iteration gathered 60 leading stakeholder ..read more

Background Amcham Vietnam needs no introduction. It is a well established organization in Vietnam with different think tanks contributed to and led by leading industries’ minds. The board is a dynamic group of senior leaders coming from different backgrounds, experiences, and mindsets. With that said, when the group gets together, they seek a common voice – the member-centric one. How might we bring together a diverse group to innovate new strategies for the year ahead? How We Helped The power of design-led approach lies in the ability to unleash the voice of every member whether an ..read more

Background SunRice is a significant player in the global food market, with leading brands in Australia, New Zealand, the United States, Asia, the Pacific and the Middle East. The rice giant wanted to enter Vietnam with a relevant, meaningful brand strategy and design. This is how Doodle made it happen. How We Helped With a core Human-Centered approach called “Make. Test. Learn”, Doodle Design co-created with the team’s key stakeholders to create Persona Profiles and came up with concept boards visualizing the future brand through various testing sessions in South and North of Vietnam ..read more

Background “Be Greater” is not only a brand promise but a way of culture at Techcombank. The finance giant takes it passionately by creating a culture of ‘experiment’ by applying “Design Thinking” into their way of working. The bank has a purpose: to turn every single member of Techcombank to a ‘designer’ to innovate better everyday. How We Helped A “Design Thinking” partner, Doodle creates a repeated series of methods centering on the bank’s main challenges and the customers’ most desirable areas. Inviting in broad roles across multidisciplinary, we deliver the workshop on remote s ..read more