Intro The significance of branding in UX. The impact of UX on branding Shared elements in UX and Branding Testing for user perceptions   Introduction User experience acts as the cornerstone of design and functionality, ensuring that digital products not only work seamlessly but also resonate with users on a deeper level. It’s a discipline dedicated to creating intuitive, efficient, and delightful interactions within products and services. UX designers meticulously structure every aspect of a user’s journey to ensure that the experience is smooth, user-centric, and free from usability h ..read more

For a newbie designer, there’s nothing more interesting than designing an attractive user interface. However, after a while, you realize the need to identify user needs, behaviours, preferences, and pain points as clearly as possible. Not just before the design, sometimes you want to get feedback from real users to ensure you’re on the right track. Collaboration with the users and other stakeholders can result in a far better product than you could have designed all by yourself because good stakeholders can point out ways to improve their product through their experience. More information from ..read more

Communication plays a central role in both user interface (UI) and user experience (UX) design and understanding how your users perceive and interpret your work is key. The Gestalt Principles can help you do so. Developed by Gestalt psychologists, the Gestalt Principles describe how we interpret and process complex stimuli around us. They state that our minds have a tendency to group and organize elements and do so in predictable ways. The ways in which our mind does so are summarized in the Gestalt Principles. Great designers recognize how much impact psychology can have in visual perception ..read more

Shoppers used to make decisions on what to buy while browsing in stores. However, Deloitte reports that, in a post-pandemic world, digital data influenced more than 50 percent of consumers before even entering a store. The modern consumer has nearly all of the world’s information in their pocket, making them a very powerful, informed set of consumers we have ever seen. To drive the success of a brand and the product, it is vital to provide consumers with a great experience. Customer experience is a significant factor in how customers talk about the product in digital spaces, directly impacting ..read more